CMLABS / SEO Terms / Dictionary / What Is Site Speed?

Definition of Site Speed

Site Speed reports how quickly users are able to see and interact with content. The speed is varied with the type of browser used and the country.

Measurement Aspects for Site Speed

The Site Speed reports measure three aspects of latency:

  • Page-load time for a sample of pageviews on your site. You can view the data across different dimensions to see how quickly your pages loaded from a variety of perspectives (e.g., in different browsers, in different countries). Data is available in the Page Timings report.
  • Execution speed or load time of any discrete hit, event, or user interaction that you want to track (e.g., how quickly images load, response time to button clicks). Data is available in the User Timings report.
  • How quickly the browser parses the document and makes it available for user interaction. No additional configuration is required to see this data. Data is available in the Page Timings report, on the DOM Timings subtabs.

How to Check Your Site Speed

No need to change the tracking code to see Timing report and Site Speed. The Users Timing report requires additional setting.

To check a Site Speed, follow the instructions on Google Developer’s Guide.

  1. To see the Site Speed reports:
  2. Sign in to Google Analytics.
  3. Navigate to your view.
  4. Open Reports.
  5. Select Behavior > Site Speed.

Other Terms/Names

page speed

load speed

Related Terms


Clicks happen when users click a link on SERP that navigates to your site. The number of clicks are useful for your site’s optimization.


SERP is a page to present the results of the keywords that users type. SERP shows information relevant to the keyword.


Cache is a temporary storage area where a website stores the newly executed computational data or other data duplication that is useful for serving faster future requests. It allows you to reuse the previously retrieved data.

Enable Notifications    Ok No thanks