Definition of Crawl
Crawl (or spidering) is a detection process when search engines send robot (known as crawler or spider) to find new content on other new web pages. The content can vary, it can be a web page, pictures, PDFs, or others. There are several reasons why crawling in a website is done, which are:
- Have XML Sitemap with submitted and sent URL to Google
- Have an internal link that refers to the site
- Have an external link that refers to the site
- Get a traffic spike on the website
To make sure that users have done crawling on a web page, users must have XML Sitemap uploaded by Google Search Console to give the road map to Google for all new contents.
Factors Affecting Crawl
The more a web page has backlink, the more it can be trusted and got a good reputation from search engines. If a web page has a high rank, but it does not have any backlink in it, search engines will consider it as a web page with a low quality content.
2. Internal Link
Many people suggest using the same anchor text in the same article, as it aims to help the indexing on a website deeper.
3. XML Sitemap
When using word press, users are suggested to use XML Sitemap. This will notify Google that the site has been updates, and it wants to crawl the site.
4. Duplicate Content
More same paragraphs and contents will lead Google to ban the site. Fixing all code 301 and 404 on site makes crawl activity and SEO better.
5. Judul URL
Creating friendly URL title is a great step for SEO.
6. Meta Tag
Creating unique Meta Tags on website can increase the rank on search engines and enable to crawl the page.
Adding main ping on wordpress site will make the crawling and indexing faster and more accurate on a web page.
Ways to Optimize Crawl for SEO
1. Allow Important Page to be Crawled on Robots.Txt
Using robot.txt on a website page makes it easier and effective at crawling. Adding robot.txt to selected tools will enable to allow or block crawling from any pages of domain in seconds.
2. Beware of Redirect Code
Ideally, it is possible to avoid redirect chain on the whole domain. However, the codes are always covered so that it makes a limitation to crawl because it does not reach the page that users want to index.
3. Do not let HTTP Error Affect Crawl
Technically, 404 and 410 page is very disturbing when opening the web page. By fixing the status code 4xx and 5xx, it makes crawling easier and helpful.
4. Use HTML
5. Taking Care of URL Parameter
Separated URL is considered as a separated page by crawler. By notifying Google about the URL parameter, it makes crawling more effective and also avoids any content plagiarism.
6. Update Your Sitemap
Updating the sitemap makes bot understand quickly and easily go to where the link refers. Make sure that you have uploaded the new version of robot.txt
7. Use Hreflang Tags
Crawling process uses hreflang tag to analyze a local page, and sometimes the tag is on the header of a website page, also "lang_code" is a code for the supported language.
Robots.txt is a file that is used by crawlers on your web pages to find out which files are allowed and not allowed to be visited.
XML Sitemap adalah file yang menyediakan infromasi secara detail di seluruh halaman website pemilik kepada mesin pencari.
Find other important terms in the following SEO Terms: