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WHAT IS GOOGLE

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Definition

Google LLC is an America multinational technology company that specializes in Internet services and products, including online ad technology, search engine, cloud computing, software, and hardware.

Brief History of Google

Google is a company engaged in Internet services, technology and products. Google was founded by Larry Page and Sergey Brin when the two of them were studying at Stanford University. They then worked together and produced a product that became the forerunner of Google, namely BackRub. Larry and Sergey worked on the product using servers from Stanford University for more than a year before the product was registered as Google.com on September 15, 1997.

It began in a garage of a house, on September 4, 1998, a company called Google Inc. was born. Not long after, Google started hiring 8 employees in its management. Due to the limited funds, Larry Page and Sergey Brin offered their small company to other large companies in several times , but they were always rejected.

The Development of Google

Due to the limited funds to develop Google, Larry Page and Sergey Brin started to develop a pay-per-click feature or product , namely Google Adwords, in which the feature or product could get online funds from the third parties that came from advertising. In 2003, Google made a new innovation that is Google AdSense. This Google AdSense aims to expand the advertising network. The income from the advertisement was used to help the growth of the company to be as successful as it is now.

Google Products

In its development, Google has produced various types of products from a variety of categories. Here are products by Google:

Advertising

This assistance is used for the ease of business. There are some advertising products produced by Google, namely:

  • Google AdSense

Advertising assistance by Google in which the ads will appear based on the keywords users are looking for.

  • Google AdWords

Advertising assistance by Google in which the ads will appear based on the content owned.

Search

This assistance used for the ease in searching information we are looking for. There are several search products by Google, namely:

  • Google Search

A search engine that provides general information, either in the form of documents or pictures in almost all around the world, and it has been widely used search engine around the world.

  • Google Maps

An assistance provided by Google that is used to see maps of all parts of the world.

  • Google Earth

An assistance provided by Google that is used to see the landscapes of earth.

  • Google Books

An assistance provided by Google that is used to read and find books.

Communication

This assistance is used for the ease in communication. There are some communication products produced by Google, namely:

  • Gmail
  • Google Drive
  • Google Docs
  • Google Chrome

Mobile Phone / Smartphone

In 2007, Google produced an Android. Android is a mobile-based operating system used on mobile devices.

Company's Culture

Google is a company that has a unique work culture, and it is always up-to-date with the changing trends in the world. Its company provides many facilities that pamper its employees. It aims to make their employees happy to work in the company while maintaining their productivity at work.

Behind the new products produced by Google, it turns out that the developers use the 20% of their time a day to discuss and develop the products that they want to produce. During the work time, the employees do not wear formal clothes at work, yet they wear casual clothes. Moreover, employees of Google do not only work, but study and also have fun. In Google, the employees work according to their passion so that the employees will be more relaxed at work.

With the culture explained above, the employees would feel pleased in working at the company and at the same time, they are still able to maintain their productivity at work. Furthermore, there will be no boredom at work because the employees get positive upshot. The company does not intend to spoil its employees, but they want to motivate them to continuously grow with the company, because behind a large and successful company, there are great employees too.

Related Terms

Robot.txt

Robots.txt is a file that is used by crawlers on your web pages to find out which files are allowed and not allowed to be visited.

SERP

SERP is a place where keywords that user inputs are displayed on. SERP contains related information in response to the specific query by a user.

Keyword

Keyword is a keyword typed by the user in a search engine to find an information.

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