Before discussing SEO in insurance companies, we will begin with an introduction to online and conventional insurance businesses in Indonesia.
The homework for insurance companies and fintech companies in Indonesia is education about financial inclusion. Financial Inclusion is the availability and equality of opportunities to access financial services.
By doing quick observation, the private sector and the government have carried out initiatives and realization in banks all over Indonesia. Today we find it easier to find bank branches and ATM machines in cities and villages, but apparently this is not enough.
There are so many obstacles (including knowledge) for the public to take advantage of OPTIMUM and CONVENIENCE access to financial services. Why are those two words uppercased?
Simply put is education. Education about inclusive finance has not yet the level of comprehensive and well-organized. The gap between access services and community needs is very wide. One solution to introduce financial services massively and appropriately is to answer the questions form the people in Indonesia relating to financial inclusion. Example: