What is SEO content writing? Is it the same as copywriting? Then, what makes SEO so important for content writing? These are the most common questions in the SEO community. Despite having similar terms, content writing and copywriting are quite different.
Content writing is a form of writing for web content or articles to be published on the internet while copywriting is a writing technique to attract readers to buy, register, remember or any expected purposes.
SEO (Search Engine Optimization), further defined by Neil Patel as an art of understanding search engines and using the knowledge to make a website rank higher in search engines, is considered to have a significant role for the sustainability of the website.
Matias Aditya, Chief Content Officer of Niagahoster, said that “SEO is widely used because nowadays, everyone is researching doing something”. People tend to find references on the internet to decide what to eat, which clothes to buy, and so forth. Therefore, the critical role of SEO is not only influential for copywriters but also content writers. Here are the essential functions of SEO in content writing:
Thanks to SEO, people have a higher chance to find and enjoy your writing since it allows your website to rank first in search engines. It is undoubtedly helpful in promoting your writing.
The form of writing or content that you create must be as original and unique as possible. You can go with the latest news updates, interesting facts that are not widely known, unique things that are often forgotten, and so forth.
SEO allows content on your website to rank higher in search engines. Once you enter a keyword in the search field, your website content will appear at the top. As a result, both your content and your website will get more clicks and attract people to read. The credibility of your content - when followed by in-depth research and factual data presentation - will also continue to increase along with the number of visitors to come in.
Traffic is simply the number of people who visit and open your website page as well as the duration. The higher the traffic, the greater the benefits you can receive, from gaining trust from your readers, increasing your credibility, to getting advertisements that allow you to make money. On that ground, SEO content writing certainly plays an important role to increase the traffic.
The term branding refers to the activity of instilling or building a suitable self-image for the reader. Increased credibility and traffic provide opportunities for you to create a brand that matches the website's image.
For example, the content on your website focuses on articles about your favorite band. Once you get high enough traffic, you can start building your brand by providing useful, valid and original information on this particular topic. It will undoubtedly increase the number of visitors and your credibility, especially if you fully take advantage of SEO content writing.
After getting good traffic and brand awareness, it is possible that your website visitors will be interested to see your content on your other social media accounts. It opens opportunities for you to add creativity in creating content, for example, writing articles on culinary topics on Facebook, Twitter and other social media.
In addition to increasing viewers or visitors on your social media, you will be increasingly recognized as a credible content writer with excellent brand awareness and high popularity.
It is reasonable to say that SEO is essential for content writers. Do not hesitate to use SEO. From supporting self-branding to getting a steady income, you will get more and more benefits by utilizing SEO in every process of creating your website content.