One of the essential SEO goals is to make sales. In this case, all parties, from the marketing team, product team, to the developer, have to work together to provide an attractive presentation media for users and search engines in the form of a website.
Today you can create a website through various platforms, such as WordPress, Wix, and Blogspot. Then, what should you do next? Do you need to create a landing page to inform your products and services? Does this include creating website pages that are user friendly or search engine friendly?
To answer these questions, you must invest your money and time. You need money to build a reliable team and create an excellent website. You also need a smaller team to create content. You also need a marketing team to do digital marketing, including the SEO team.
We believe you are one of the thousands of brands that reached this phase. Most of them end up with no sales and less budget and funding, so they have to fire some of their team members, or worst, go bankrupt.
You need time and secure finance to experiment. Therefore, we are here to be the right partner for your company and to help you achieve your company's objectives and key results according to projections.
This phase is significant, but based on our internal studies, around 90% of companies do not have proper planning in this phase. They tend to focus more on the brands they build.
In fact, with the right projection, you can measure your strength and the strength of your competitors, let's say you find a unique selling proposition for your product. The planning phase, which market projections are generally carried out by the product team, requires collaboration with the SEO team.
Why are SEO specialists needed at this phase? The SEO team has the main task of measuring market demand, especially on search engines. Before moving to a more difficult phase, in this case, beating your competitors in the keyword search group with a large search volume, branded keywords and organic keywords of a product need to be measured to find an empty area and optimize every opportunity available.
After making a clear plan, you can now measure how much time it takes to reach your targeted point. Market projections from a Google SEO specialist and product manager will be crucial in this second phase, namely website design and prototyping.
In this phase, the product manager is responsible for managing the development sprint for everything needed, such as designing a mockup, working with UI Dev, realizing the UI/UX plan, and launching the product to the public online.
On the other hand, the SEO team must coexist to provide the information needed from an SEO marketing perspective. Thus, you will create a trustworthy website in terms of both product and marketing.
The marketing team needs to do some experiments to ascertain the target market of your product. There are many variables required to do so, but this is a significant phase after the development phase.
Be clear about your target market, where they are, what they like and dislike, and know precisely when they need your product.
You need an SEO team to provide market recommendations on search engines such as Google, Bing and Yahoo. It is essential to focus on the market that you have found, but don't stop here; you also have to continue to do SEO experiments to get better recommendations. Keep in mind that SEO is an ongoing work and involves many stakeholders.
Website optimization is the next most crucial phase, where the SEO team will play a significant role. Instead of working on the entire optimization process, PIC SEO will also provide recommendations on all essential aspects you need to improve on specific objectives.
A good SEO team will provide recommendations for the market potential that you can improve. Here, every activity on the website is vital and will have an impact on many aspects, including your sales.
Therefore, make sure to have a reliable SEO marketing team with high credibility. They must be able to provide plans along with the measurable effort.
The content creation process nowadays becomes intricate work. With so many media available, now the market or users are spread across in many channels. Content creation requires the creative and content teams to work harder to produce images and writing for all social media, websites, blogs, YouTube channels, online forums, and others.
You can now calculate how many teams you need here. To be sure, you need a lot of talent, from video editors, graphic designers, content writers, copywriters, to drafters who generally fall into one team called the story lab.
This team is going to work with all marketing teams to produce beautiful and targeted stories to potential customers. And keep in mind, this phase also requires ongoing experiments.
The content teams above are still not enough. You may end up with an unsatisfactory number of visitors, or even worse, a drastic decrease in traffic on your website 🙂
Therefore, you need an SEO content specialist. Creating good content is not enough. Content must have its readers. Concerning the product, content must be able to bring traffic from the targeted readers. Through the persona of users that you map in phase 3, your content marketing expert should be able to create a better action plan.
The fundamental question in this phase is, who is the most appropriate person to consult? The answer is your website data.
Your website has all the information you need. If you get recommendations from other people, then you will solve problems on your website using solutions for different issues. Sure, this is not going to work.