Obviously, Google will not use algorithm precisely like what is determined to create answers on the search results page. Search engines like Google and Bing do some changes on their algorithm continuously to improve the quality of the results every day. Hundreds and thousands changes are made every month.
However, with all the developments made until today especially on SEO specialized website, data scientists and developers found some option schemes that may be used by search engines, especially Google, since it is the most frequently used search engine cumulatively in all countries.
Through that scheme, our team in cmlabs has done experiments that have been adjusted based on Indonesia’s market. We believe if SEO providers or other SEO platforms in Indonesia are doing the same. Shortly, we want to be the number one in understanding customers’ demand by relating it to other certain brands/products to create offer. We also believe that the basics and procedures that we use can be different, but in the end, the service provider with the best strategy will lead this field.
From a long list of metrics for SEO experts to learn from, there is a very interesting one: Dwell Time. This metric is popular and some experts may have no idea about this important one. So, what is Dwell Time?
Dwell Time is a metric to measure the time spent by search engine’ users, that is the total time they are on the result’s page, clicking on a website, then returning to search engine page.
The metric aims to find out the quality of the website. The longer they are on the website or the higher the dwell time value, the higher the trust value of the search engine toward the website, especially with the keywords the users typed before on the search bar.
What is the difference with Time on Page? Time on Page is the time spent by users on your website.
Therefore, in simple explanantion, Dwell Time is a time spent and measured on Google, whereas Time on Page is the time a user spent on a website.
The last one is Bounce Rate metric, with this metric, the SEO team would be able to indicate whether a website is relevant or not relevant to answer the keywords given, and also to find out about a page’s load. If a site clicked does not load for within 3-5 seconds, the users will most likely return to the search page, and close the site.
The specification of Bounce Rate is the users who are in a website for less or exactly 3 seconds. If a user is on the page for 4 seconds, other metrics like Users, Pageviews, or Sessions will take place.
This is the end of the explanation for Dwell Time and its relation with two metrics in Google Analytics, Time on Page and Bounce Rate.