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What Is Google Bard? Learn the Definition & How It Works

Last updated: May 05, 2023

What is Google Bard?

Google Bard is an experimental chatbot from Google. This artificial intelligence is powered by the LaMDA big language model.

Bard is a generative artificial intelligence system that receives instructions and performs text-based activities such as providing summaries and creating content in various forms.

This chatbot is also able to help you explore a topic by summarizing information found on the internet, and providing links to explore the internet for more information.

Bard is Google's answer to ChatGPT. It's an AI chatbot with many functions, including an alternative feature of Google search as well as providing automated support to support human business.

Until now, however, Bard himself was a separate product from Google search.

This Google-made chatbot was made official on February 6, 2023, according to a statement from Google and Alphabet CEO Sundar Pichai.

Although Bard is a very new concept, its AI chat service has been backed by LaMDA, which launched two years ago.

How Google Bard Works

As mentioned earlier, Google Bard was developed using LaMDA. LaMDA itself is a language model developed on top of Transformer, Google's open-source neural network architecture.

Interestingly, GPT-3, the language model that ChatGPT uses, is also built on Transformer.

Bard’s initial version uses a lightweight LaMDA model. It makes for an efficient use of computing power, which then can be scaled for more users.

Additionally, all information from the website will be utilized by the AI to provide feedback.

The use of LaMDA stands in stark contrast to most of today's AI chatbots, including ChatGPT and Bing Chat, which use LLM in the GPT series.

Two important factors you need to know about chatbots developed with LaMDA include:

  • Security: Language models achieve security levels by being tuned with annotated data.
  • Groundedness: LaMDA bases itself factually on external sources of knowledge obtained through searching for information on the internet.

Then, when viewed from an SEO perspective, what is Bard's influence on the SERP?

You need to know that Bard's features can replace the rich snippets that appear in the SERP.

Bard is able to provide answers to user searches with AI-generated technology and provide reference links for these answers.

Google Bard vs ChatGPT

Both Bard and ChatGPT use natural language models and machine learning in building their chatbots.

However, each of them has a different set of features. When it comes to responding to user requests, ChatGPT is completely based on data that will mostly be collected until 2021.

Meanwhile, Google Bard is predicted to be able to provide up-to-date information in response to user requests.

ChatGPT has a main focus on questions and answers from a conversation. However, ChatGPT is now also being used in Bing search results to answer more conversational searches.

Bard can be used in a similar way, mainly for the purpose of fulfilling user requests. However, once again, Bard is a different tool or feature from Google search.

These two chatbots are designed with slightly different language models. Bard uses LaMDA, whereas ChatGPT is built on top of GPT-3.5 (Generative Pre-trained Transformer).

Overall, ChatGPT has more potential to answer more questions in natural language today, including detecting plagiarism, which Bard currently lacks.

Now, ChatGPT is available to try if you want, as opposed to Bard, which is limited to beta testers only.

GPT-4 has also been rolled out for ChatGPT Plus, potentially extending ChatGPT's capabilities.

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