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Social Bookmarking: What It Is and How to Use It Optimally

Last updated: Feb 28, 2023

What is Social Bookmarking?

Social bookmarking is the process of saving a web page with the intention to revisit it later.

This bookmarking process allows users to access their bookmarks online, which they can do anytime and from anywhere.

This activity is especially useful for marketers, as users can add and share bookmarked web pages with their team.

Bookmarks themselves can be public, private, or shared specifically with certain groups.

Bookmarking has a similar function to a typical search engine. If you ask, what sites use social bookmarks? The answer is Pinterest and Medium.

Yes, even from here, you know that these two sites have functions that are indeed similar to search engines.

On these specific sites, users can vote and read which sites they prefer.

If you already have an official website, create an account on Medium, which can be used to maximize SEO strategies such as link building.

Benefits of Social Bookmarking

Here are the benefits that you need to know from social bookmark activities:

  • Increase traffic: Bookmarking can be utilized to increase your website traffic. For example, you might add a backlink to your company's official website from your Medium account. This practice is widely used by SEO practitioners to increase traffic.
  • Promotional media: Bookmarking can be seen as promotional media. Write interesting things that describe the advantages of the product or service you offer. This is also useful for growing brand awareness.
  • Free backlinks: As mentioned before, bookmarking also allows you to get backlinks for free. Link some URLs from sites that use social bookmarks to your company's official website. Doing so can help you increase traffic from users.

How to Use Social Bookmarking Optimally

After knowing the meaning and benefits of bookmarking, now is the time for you to know how to use it optimally.

Here's the way to do it:

  • Avoid creating duplicate content: Search engines strongly dislike any form of duplicate content. Create original, high-quality content, so your site won't get penalized by Google.
  • Prioritize dofollow: Prioritize dofollow backlinks to drive traffic to your website. This is because dofollow links will be crawled by Googlebot, in contrast to nofollow links, which will be ignored by crawlers.
  • Customize categories: Before building backlinks from the bookmarked sites, first know the niche of your website, then link from social bookmarks that are relevant to that niche. This has a big effect on the quality of the backlinks that will be built.
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