We use cookies

This site uses cookies from cmlabs to deliver and enhance the quality of its services and to analyze traffic..

Master SEO vocabulary with all essential terms and meanings here.

Redirect

Last updated: Aug 25, 2023

What Is URL Redirect?

A URL redirect is a technique of redirecting a URL to a different URL. In a website, the function of a redirect is to notify the visitors and search engines that the web page has been redirected to a new location or page.

In HTML, a URL redirection is usually indicated by using the HTTP status code 3xx. The most common type of HTTP status code used when implementing redirects are

HTTP Status Code 301

A 301 redirect is a type of URL redirect that is permanent. Usually used when you decide to move all content from the old domain to the new website domain. This type of redirect allows visitors who access the old website URL to still be able to reach your new website URL.

HTTP Status Code 302

A 302 redirect is a temporary type of URL redirection. You can use this type of redirect when the web page is under serious repair. For example, when you revamp your website, then you want to redirect visitors to a different domain until the website is complete.

 

When Do You Need a Website Redirect?

If it is used properly, URL redirects are very beneficial for your SEO strategy. Some of the conditions that make you need to redirect are as follows:

  • Migration to a new domain has occurred - you can use a URL redirect to make the transition from the old website to the new website easier
  • There is a URL change - when content is removed or a URL changes, you can redirect users to a new URL.
  • Have multiple domains - if you have multiple domain addresses to display identical pages, then you can specify a canonical URL to redirect users to the primary domain.
  • There is duplicate content - similar content can confuse search engines in showing relevant results, it would be better if you remove one of the content and redirect visitors to the right web page.

 

Benefits of URL Redirects for SEO

The main benefit of redirects is to ensure that users can access information from a website. The benefits of a redirect are as follows:

  • Ensure the website can be accessed by users
  • Improve user experience
  • Inform search engines to show your new URL
  • Maintaining website ranking from old domain to new domain

 

Redirect Checker

Things to avoid when implementing redirects are URL redirects that are too long and redirect loops. Both of these things can make it difficult for visitors to access information on your website.

In addition, it will also inhibit search engines from crawling. It is possible that search engines cannot reach the intended page and will stop crawling your web page. Of course, this can have a bad influence on the implementation of SEO on your website.

You can check the redirect chain using the Redirect Checker from cmlabs. This tool will help you to see links that are linked to a URL, complete with the HTTP Status Code. This tool can be accessed for free to inspect redirects in-depth, up to 5 redirect chains.

cmlabs

cmlabs

WDYT, you like my article?

Latest Update
Last updated: Dec 11, 2024
Last updated: Nov 21, 2024
Last updated: Nov 08, 2024
Explore Other Terms

Streamline your analysis with the SEO Tools installed directly in your browser. It's time to become a true SEO expert.

Free on all Chromium-based web browsers

Install it on your browser now? Explore Now cmlabs chrome extension pattern cmlabs chrome extension pattern

Need help?

Tell us your SEO needs, our marketing team will help you find the best solution

Here is the officially recognized list of our team members. Please caution against scam activities and irresponsible individuals who falsely claim affiliation with PT CMLABS INDONESIA DIGITAL (cmlabs). Read more
Marketing Teams

Agita

Marketing

Ask Me
Marketing Teams

Destri

Marketing

Ask Me
Marketing Teams

Thalia

Marketing

Ask Me
Marketing Teams

Irsa

Marketing

Ask Me
Marketing Teams

Yuliana

Business & Partnership

Ask Me
Marketing Teams

Rochman

Product & Dev

Ask Me
Marketing Teams

Said

Career & Internship

Ask Me

Interested in joining cmlabs? Boost your chances of becoming an SEO Specialist with our new program, cmlabs Academy. it's free!

Check

New! cmlabs Added 2 Tools for Chrome Extensions! What Are They?

Check

There is no current notification..