Terms of Services

Written by cmlabs January 10, 2022


Which is covered in our company's terms of service, at cmlabs.

We know that you have inadvertently or intentionally bypassed our Terms of Service, but we stress that it is important for our company to establish what you can expect from us when you are or will use cmlabs products and services; as well as what we expect from you in service collaboration, the use of free products to the use of paid products.

The terms we attach here reflect how the cmlabs business works, the laws that apply to our company, and certain things we believe to be true. So this will help determine the relationship cmlabs has with you or the company when interacting with our products and services.

These Terms of Service cover the following topics:

  • What you can expect from cmlabs, which describes how we provide, operate and develop our services.
  • What we expect from you or the company, then set certain rules in using cmlabs services.
  • Information and content embedded in the cmlabs service, which describes the intellectual property rights in the public content you find; whether the information belongs to you, our company, or someone else
  • If there are certain problems, problems, issues that lead to disagreements between you and cmlabs, which explains certain legal rights you have and what to expect if someone to a certain organization violates these terms

In our opinion, the Terms of Service information on this page is important to know and understand because by using cmlabs products and services, you agree to these terms.

Furthermore, cmlabs also publishes a Privacy Policy. Even though the policy is separated from the Terms of Service section, we recommend that you read it carefully and understand certain matters relating to your data or data related to your company, namely in relation to the use of information for certain purposes within our company.

Service provider

The cmlabs service is provided by, and you contract with: PT CMLABS INDONESIA DIGITAL

The company is incorporated under the laws of Indonesia, in DKI Jakarta, and operates under the laws of Indonesia. Addressing at Jl Pluit Kencana Raya No. 63, Pluit, Penjaringan Subdistrict, North Jakarta City, Special Capital Region of Jakarta, Postal Code 14450;

Age Requirements

We do not determine the use of products and services at a certain age, when you knowingly cooperate with cmlabs for available services or use free and paid products, then you are the second party and cmlabs is the first party that is legally bound by mutual responsibility. cmlabs as a service provider will carry out the work according to the cooperation contract, and you or a certain company as the party who needs the service has the obligation to complete the contract payments according to the contract agreement.

List of contents

  • Introduction
  • Your relationship with cmlabs
  • Using cmlabs service
  • Information and data in cmlabs
  • Products and services at cmlabs
  • In case of disagreement
  • About these terms of service

Your/Company relationship (first party) with cmlabs (second party)

These Terms of Service help define the relationship between cmlabs and you or the companies we work with, as users of our services and users of our products. In general, the products currently available we give you permission to use if you agree to follow these Terms of Service. Then in the service you also understand the responsibilities and other conditions that we set in the offer letter and payment letter. Continuation of the service, generally we have terms and additional information that varies according to needs and cooperation agreements. Where this will reflect how the cmlabs company business works and how we make money.

What you can expect from us

Provide a variety of useful services


cmlabs provides a variety of products that are subject to these Terms of Service, including:

  • SEO Tools
    • JSON-LD Generator
    • Breadcrumbs
    • FAQ Page
    • How-to
    • Job Posting
    • Person
    • Product
    • Recipe
    • Site Speed ​​Test
    • Mobile Friendly Test
    • Word Counter
    • Title Length Checker
    • Breadcrumbs
    • Sitemap Generator
    • Robot.txt Generator
    • SSL Checker
    • Redirect Checker
    • Link Analyzer
    • Hreflang Checker
    • Technology Lookup
    • Keyword Permutation
  • More tools
    • Credit Card Generator
    • Strikethrough Text Generator
    • Symbol & test Generator


cmlabs also provides a variety of services that are subject to these Terms of Service, including:

  • SEO Services
  • SEO Content Writing
  • Content Marketing
  • Backlink to Online Publishers
  • Backlink

We designed these products and services to help the needs of individuals to companies in relation to website and marketing activities. With a specific design we systematically use a special approach so that you can easily find the relationship of each product and service available through a good interface and maximized user experience. In certain products we apply browser notifications (with your consent) to popups which we try so as not to interfere with your experience on the cmlabs website, in connection with our efforts to be able to better assist your needs.

Services we are always improving

The company will continue to invest time, money and thought to improve our products. Our goal is how certain products can optimally help your activities, of course in the fields we work on. Simultaneously the Research & Development cmlabs team will evaluate your activity data on our website, so that we can provide the right advice to the website development team.

Not every change can be made public. However, we will try to keep the Press Release cmlabs information updated. In addition, we have other publication pages that you can find on Blogs, Certain Tools Pages, to the cmlabs main page.

What we expect from you

The permissions we give you or certain companies will continue as long as you fulfill your responsibilities in

  • These Terms of Service (company products and services)
  • On products, we may add special terms and conditions, to special requests directly on the main page of a product
  • Especially for services, we may add other terms and conditions that are not listed here

Please note, even though we give you permission to use the products and services we provide, cmlabs retains our 'intellectual property rights'.

Intellectual property rights (IPR) are rights to the creation of the thoughts of a person or team or organization, such as inventions (patents), literary and artistic property (copyrights), designs (design rights), and symbols, names and images used in trade. (cmlabs trademark).

Respect others

Some cmlabs services allow you to interact with other people in organizations. We want to maintain an environment of mutual respect for everyone, where you must follow these basic rules of conduct:

  • Comply with applicable laws: including sanctions and laws
  • Respect the rights of others: including privacy and intellectual property rights
  • Do not harass to the point of harming individuals or organizations (for example: by misleading and deceptive using our data to defame)
  • Do not abuse cmlabs products and services

Permission to use your content

Some of our products are designed to allow you to input or upload certain information via web pages, or share your information with cmlabs. However, you have no obligation to provide any information and data to us, you are free not to provide information in any form to cmlabs in any way. If you choose to input certain information or share your content, please ensure that you have the necessary rights to do so and that the particular information or content complies with the law.


Using cmlabs service

We do not limit the users of cmlabs products and services, some of them are individuals and organizations, such as businesses, nonprofits, and educational institutions using our services.

To use our services on behalf of an organization, then:

  • An authorized representative of the organization must agree to these terms (some services may require a written signature on paper)
  • Especially for cmlabs products with certain accounts, an administrator from your organization can create additional rules according to individual positions in an organization

Additional regarding communication with us regarding services

If you encounter difficulties in using the services and products, you can find the answers here:

cmlabs cannot provide services and products to business with apprehensive approach. we will not provide services and product to niche business mentioned below :

  • Fraud & Phishing

  • Gambling

  • Porn

All administrative and payment processes for the use of SEO Services and SEO Content Writing will be valid if they occur and are carried out by Your Company (second party) with PT CMLABS Indonesia Digital (first party) through the PT CMLABS Indonesia Digital account.

On the other hand, the entire administrative process of SEO Services and SEO Content Writing Services that occurs and is carried out by Your Company (second party) with members of cmlabs Affiliate Marketing Program (third parties) is invalid if the payment is made using a destination account other than PT CMLABS Indonesia Digital.

Information and data in cmlabs

Some of our products allow you to store data such as keywords, organizational accounts, logs of your activity, and other product-related content.

SEO Tools

We will record your activity on the website. We will study the data that we store and the results will be sent to the marketing division for information. Such information can help us understand your needs and difficulties with certain issues on your website or regarding the services we offer. Within a certain time, we will use the information to make a justification and we will send it to you. We will leave the next step to you, if you feel you need to be followed up, then please reply to the marketing message and discuss further. If there is no feedback on 2 levels, a 1: 30 day level and a 2: 60 day level, then we will leave it and move on to the next analysis.

SEO Services

In our next service (SEO Services), which includes SEO Consultant, SEO Content Writing, and Backlink to Online Publishers, we will need quite a lot of information about your company.

SEO Services: In the SEO Services service, we will request access to Google Analytics to the client. However, the data we access is safe and we will not misuse the data because our team is responsible for accessing the Google Analytics data.

SEO Content Writing: In the SEO Content Writing service, we will not ask for your company's personal data, but we will need access to your website if we are asked to upload content in the form of articles on your website, for example providing the Search Snippet Feature.

Backlink to Online Publishers: In Backlink to Online Publishers service, we will not ask for your company's personal data. We will only create content and work with online publishers to upload it on their platforms.

Products and Services at cmlabs

The products and services available at cmlabs are related to SEO activities that can help your website have a better position and traffic than before, where we provide SEO Tools. Meanwhile, to support the product, we will also help directly if there are issues and difficulties, so we provide services at cmlabs, including SEO Services, SEO Content Writing and Backlink to Online Publishers.

cmlabs Products

The cmlabs product is a tool we created to make it easier for you to optimize your website for search engines.

  • SEO Tools

    Is a tool that can be used for free without going through the account registration process. This tool is useful for Website Builders and Content Writers in supporting their activities. There are 21 types of SEO Tools that can be accessed by you, including:

    1. JSON-LD Generator
    2. Breadcrumbs
    3. FAQ Page
    4. How-to
    5. Job Posting
    6. Person
    7. Product
    8. Recipe
    9. Site Speed ​​Test
    10. Mobile Friendly Test
    11. Word Counter
    12. Title Length Checker
    13. Breadcrumbs
    14. Sitemap Generator
    15. Robot.txt Generator
    16. SSL Checker
    17. Redirect Checker
    18. Link Analyzer
    19. Hreflang Checker
    20. Technology Lookup
    21. Keyword Permutation

Data Collected From Third Parties

cmlabs might collect your personal data or information from third parties (agents, suppliers, contractors, vendors, partners, and others who cooperate on our behalf). In certain cases, the collection will occur after your confirmation/instruction to the relevant third party. The mentioned data also includes:

  • Data from the third party whenever you link, connect, or create an account in the Site within the third-party service which you directed to give us information about your profile and registration authorized via your account settings.
  • Data obtained from your company if they register you to the service using our corporation as agreed by your employer.
  • Data obtained concerning financial information and your history of registration, access, and or link for a payment card, loan product, insurance, and other financial services product or account through the Site. This data includes but is not limited to the payment card or account transaction history, account details and mapping, account status, and states from the relevant payment or financial services provider or any other third party.

Third Party's Personal Data You Give to Us

Not only the third party that could provide us your data, but you might also provide us their personal data. In this case, you guarantee that the data is obtained through proper approval from the relevant third party. It must include their consent on the collection, use, disclosure, and processing of their data by cmlabs.

cmlabs Services

The cmlabs services is a services that we provide to you so that any difficulties you may encounter and encounter can be more easily resolved in order to optimize your website on search engines. Our team will help you solve your needs and achieve the expected target.

  • SEO Services

    SEO Services Services is a service from cmlabs that provides assistance in optimizing your website and focuses on the onpage part only. In this service, we will assist you in website audits, identify technical issues that arise, provide SEO recommendations, conduct keyword research for optimization, editorial plans, timeline projections, website traffic projections, markup schemes, weekly and monthly reports related to website optimization progress.

    SEO Services include, but are not limited to:

    • Optimizing each existing article on the client's website.
    • Outlining and editing each article produced by cmlabs or a client in a project. 
    • If needed, the Dev Team from cmlabs will provide support, but only for activities related to website performance optimization, or SEO; any additional activity will be charged.
    • Keyword research for the first party's PPC activities is included in the SEO service if required, but is limited to 15 keywords throughout the project.
    • Dev support is available for activities related to web building, revamping, page enablement, and graphic design activities
    • cmlabs will provide free 5 backlinks per project (for a project duration of at least 8 months) and free 10 backlinks per project (for a project duration of at least 12 months), but only if required according to cmlabs' plans or suggestions. 
    • Backlink additions will be charged.

  • SEO Content Writing

    SEO Content Writing Service is a content production service in the form of quality articles that meet SEO standards that are tailored to your business niche and your branding. You can make special requests regarding the number of words, the schedule for uploading articles, the frequency with which articles are uploaded, and the writing style of the articles that we will write to represent your brand.

    SEO Content Writing includes, but is not limited to:

    • For placements for press releases, marketing publications, and marketing campaigns (requested by first parties) of less than 5 content, cmlabs will provide them free of charge with a maximum of 500 words and a minimum project duration of 8 months. However, if the agreement holds, each activity will replace the 5 scheduled pieces of content on the EP, thereby reducing the number of articles published on the website.
    • cmlabs will charge additional fees if the first party requests more than five contents and more than 500 words beyond the previously agreed-upon articles.
    • Backlink writing services will be charged per piece of content.

  • Content Marketing

    Content Marketing is a service that helps your business to improve its reputation and promote the services/products you have through an article published on online media such as Detikcom, Liputan6, CNN, CNBC, Kompas, Tempo, [Tirto.id](http: //tirto.id), The Jakarta Post, iNews, and others. This service can increase the brand awareness and visibility of your business in a credible way without giving a backlink to your site. We can help you to produce articles to be published, or just help intercede for you and Indonesian online media. For now, Content Marketing is limited to the Indonesia region only.

  • Backlink to Online Publishers

    Backlink to Online Publishers is a service that helps your business improve its reputation and promote the services/products you have through an article published on online media such as Detikcom, Liputan6, CNN, CNBC, Kompas, Tempo, [Tirto.id](http: //tirto.id), The Jakarta Post, iNews, and others. This service can increase brand awareness and visibility of your business in a credible way and also by giving a backlink to your site so that you will get better website traffic. We can help you produce articles to be published, or just help intercede for you and Indonesian online media. For now, Backlink to Online Publishers is limited to the Indonesia region only.

  • Backlink

    The backlink is a service that helps your business get a higher ranking on SERP when on-page SEO activity seems difficult to be done in a specific timeline. But we are required strict specifications on every placement, such as the (a) website relevance or have a relevant keyword to target, (b) domain age, (c) actively publishing article, (d) don’t have the negative keyword on the captured keyword (or at least under 3%), (e) commitment to publish our backlink above 12 months, (f) domain authority that matches with our specification, and more. Sometimes we need to add more specifications regarding the backlink activity from our direct competitors.

In case of disagreement

We hope that you will read these Terms of Service carefully. By accessing and using the website cmlabs.co, it means that you understand and agree to be bound and subject to all the regulations that apply on this site. If you do not agree to be bound by all applicable regulations & terms of service and products, then please do not access this site.

About These Terms of Service (Changes & Additions)

We can change, replace, add or reduce these Terms of Service at any time according to the current conditions. You are bound by any such changes and therefore should periodically check this page to check the Terms of Service that apply and bind you. Some service or product areas of the website cmlabs.co, such as the page where you can upload and enter data, may have guidelines and regulations that will add to these Terms of Service. By using these services and products, you agree to be bound by the applicable visitor regulations and terms.


Valid from 1 December 2021

Penalty Type

  1. Adjustment OKR (Objective Key Result).
  2. The Penalty will be given by providing free SEO Services & SEO Content Writing services for a maximum of three months. We will give free SEO Services and 5 SEO Content Writing free per month.

Penalty Scheme

  1. If OKR is potentially achievable, the team members involved in the project must prepare the best strategy to fulfill the target before the project period comes to an end.
  2. cmlabs scope of work during Penalty Period :
    1. Providing free SEO Services maximum for 3 months long, this includes but is optional to :
      • Research 5 keywords per month
      • Daily, weekly and monthly reports for the website’s performance will still remain
      • The article outlining did not provided within this penalty period
      • Optimizing each existing article on the first party’s website is included in the SEO Services
      • cmlabs’ Dev team support is included if it’s needed (and limited to SEO activities—Front End scope of works is acceptable, but UI UX support is excluded and will be charged)
      • Dev support will be charged if it’s related to revamp, web building, and BE/Graphic Design activities
    2. Providing 5 articles free per month, maximum for three months long, this includes but is optional to :
      • If there are any placement for press releases, marketing publications, and marketing campaigns (requested by the first party) that are less than 5 contents, thus cmlabs will give it for free but it will replace 5 contents on Editorial Plan so that the total published articles will be decreased. However, if the first party requests more than 5 contents outside the articles, cmlabs will charge additional fees.
      • The outlining article did not provided during this penalty period
      • Rework 5 Articles for maximum
      • Article Optimizations will be based on writers’ needs (no minimum or maximum standard)
  3. On the contrary, if the OKRs seem to be unachievable, then the applicable scheme is as follows:
    • The SEO Specialist Team will deliver the concerns and obstacles based on data as strong evidence to support the explanation of why they missed the target to the Marketing Team.
    • Open discussion regarding the type of penalty that the client will be obtained
    • The SEO Specialist Team needs to submit new OKRs along with the data if it's necessary.
    • The Marketing Team will convey new OKRs and penalty periods to clients.
  4. Note : The scheme will be determined within H-60 from the expiration of the contract period.


  • The clients are entitled to receive free SEO Services within 1-3 months and 5 free additional articles per month based on the provision written above.
  • If during the extra time, cmlabs keep failing to reach the client's OKR, then cmlabs will refund 10% of the client's 3 months SEO budget spend.
    (This condition only applies to a minimum of eight months project period or more)
  • Note : Only valid for collaborative projects with cmlabs for a minimum of 8 months.


  1. The penalty written above will be charged if the fault is on cmlabs, with 3 months penalty period for maximum. If the OKRs are reached in the 2nd month of penalty, then cmlabs will no longer provide free SEO Services & SEO Content Writing related to penalties.
  2. The penalty written above will not be charged if the fault is on the client's side (slow response, did not finish the technical tasks related to SEO on schedule).
  3. The penalty will not be provided if the majority of OKR reaches 100% success and the rest of OKR reaches 90% success. For example :
    • Client A working with cmlabs for 12 months long, and the final results are
      • Objective 1 = achieved 100%
      • Objective 2 = achieved 100%
      • Objective 3 = achieved 90%
      • Objective 4 = achieved 100%
    • Client B working with cmlabs for 8 months long, and the final results are
      • Objective 1 = achieved 90%
      • Objective 2 = achieved 100%
      • Objective 3 = achieved 90%
      • Objective 4 = achieved 100%
  4. cmlabs cannot accommodate penalties due to Google Algorithm Update.
  5. cmlabs will not give any refund due to the decreased number of keyword demand/search volume in a specific niche (cmlabs will provide the supporting evidence that contains data from Google Trend or other third-party tools throughout the final SEO recap by the end of the project).
    This condition only applies if :
    • cmlabs have had looking for alternative SEO strategies, but certain objectives that depend on search volume remain.
    • cmlabs able to prove the data to support the project failure cause.

    Note : Based on the latest conditions (up to date)

Post Penalty

  1. If within 3 months the client's OKR has not been fulfilled, then cmlabs will refund as the following terms written below :
    1. The offer is apparently to refund 10% of the total SEO Services price for 3 months, if only the project period is 8 months long.
    2. The offer is apparently to refund 20% of the total SEO Services price for 3 months, if only the project period is 12 months long.
  2. If within 3 months of the penalty period (where SEO Services & SEO Content Writing penalties have been given) cmlabs keep failing to reach the OKRs, then cmlabs will refund as the following terms written below :
    1. cmlabs will refund according to the amount of OKR that hasn't been fulfilled.
      The Scenario Example :
      • cmlabs committed to handle company X's SEO activities which consist of SEO Services & SEO Content Writing packages for 12 months long. Project Value per-month = IDR 8.000.000
      • Detailed price per month = SEO Services IDR 5.000.000; Content Writing IDR 3.000.000
      • Total price for 12 months project = IDR 96.000.000
      • If after the penalty period, 1 of the 3 OKRs has not been achieved(below 90%), cmlabs will refund 20% divided by 3 (amount of all OKRs), then the refund percentage is 6.7% x 3 months SEO Services price. See the example below:
      • The price of the SEO Consultant package for 3 months is IDR 15.000.000
        6.7% x 15.000.000 = 1.005.000
        Then the refund obtained is IDR 1.005.000

      Catatan : The reason we choose SEO Services pricing is because the SEO Services package is responsible for the OKR's target, while SEO Content Writing doesn't have any OKR.

      For further details about "PENALTY FOR CMLABS' CLIENTS" kindly contact marketing@cmlabs.co.

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