How to Learn SEO Step by Step to Grow Your Business

Currently, many digital marketing strategies are developing in society. Conventional marketing or promotion is starting to be abandoned. Technological developments make it possible for anyone to open up more promising business opportunities. One digital marketing strategy that is quite promising is Search Engine Optimization or SEO.

SEO is a digital marketing method that has a long-term impact. For this reason, it would be better for business owners to know how to learn SEO step by step in order to optimize their website and beat their competitors.

For those of you who use websites for business, it is important to learn about SEO. If you are interested in learning it, there are many SEO learning tips that can be used as a reference. Check out the various SEO tips for beginners in this guide.

Various SEO Learning Tips for Beginners

SEO is a digital marketing strategy that is quite promising for the development of your business. Here are various SEO learning tips for beginners that you need to know.

1. Learn the Basics

The first SEO tip is to learn the basics of SEO. You need to understand some important terms in SEO, such as on page, off page, link building, and so on. Studying the basics of SEO can help you determine a marketing strategy for your website in the future. Here are some essential SEO knowledge that you must learn:

• Content marketing: Content marketing is a strategy that uses the content that you create to increase user brand awareness.Make users understand what business you are running with quality and original content. Prioritize content quality over quantity to attract user attention.
• Keyword research: Keyword research is one of the most important activities that you need to do when implementing SEO. Keyword research can help you find out how big the search volume of these keywords is. You will need to include keywords from the results of this research in the content so that your website gets traffic from users.
• Off page SEO: Off page SEO is the optimization of external factors that are not directly related to your website. If you've heard the terms link building, social signals, and branding, these three things are included in the off page SEO strategy. 
• On page SEO: On page SEO is optimization done from the inside of the website. On page SEO optimization is carried out directly on the website and generally includes servers, content, CMS, site structure, and page speed.

2. Learn from the Experts

The tip on how to learn SEO step by step is to get the knowledge directly from the experts. With their help, you will get direction and guidance on how to optimize search engine optimization techniques. You can also use SEO services, such as an SEO Consultant to guide you in developing an SEO strategy for your website.

Every SEO expert has different working techniques. Therefore, it is important for you to find the most simple and easy technique to implement. SEO techniques are very broad, so there is always room to improve your techniques when learning SEO.

3. Learn the Factors that Influence Page Ranking

Knowing how to learn SEO step by step will lead you to stumble upon factors that affect your website's ranking. Search engines have many factors to consider when determining the ranking of a website.

The competition to occupy the first page of search engines is very tight. This is because Google has many algorithms that help it avoid the manipulation of sites that want to occupy the first page in a fraudulent way.

Several factors can affect the ranking of a website, including:

• User experience: User experience is the set of aspects that influence user experience and comfort. To provide a good user experience, you must design a site that is easy for users to navigate, such as one with a fast page load time.
• Quality content: Create quality and original content without duplicating that of other sites. In addition, make informative posts with more specific keywords to provide detailed information for users.
• Good link building: You need to build good internal links, external links, and backlinks to your website to get additional traffic. Don't forget to consider the content's relevance to the links posted on the content.
• Keyword competition: The higher the demand for a keyword, the higher the competition. If you don't want to lose to competitors, use long-tail keywords. These keywords can assist you in narrowing down broad topics to more specific ones. In general, long-tail keywords are specific keywords with not too much competition.

Apart from that, you also need to know what things can make a website's ranking drop significantly. This is due to Google penalties or sanctions for websites that have been proven to be fraudulent in their traffic acquisition. For example, when you duplicate content or get traffic by way of spam links, your website can get a penalty like Google Sandbox.

The Sandbox itself is a penalty given by Google for removing some URLs or pages that are detected as duplicating content or using other fraudulent methods. Do the best possible optimization on your website while still complying with all the conditions set by the search engine.

4. Understand that SEO Takes Time

Basically, SEO has a long-term impact that you can get with a structured, not instant, process. Patience is one of the things you should know about how to learn SEO step by step. Because when you have optimized the website in such a way, the results will not be immediately visible. You need time to see the results of implementing an SEO strategy on the website.

Do not rush to conclude that the strategy you have devised has failed. In general, SEO takes about 3–6 months to see results. Don't forget to regularly monitor your website traffic using Google Analytics or Google Search Console.

5. Focus on Your SEO Techniques

Knowing how to learn SEO step by step can help you focus on the technique you are working on. Because there are so many SEO techniques, you have to choose which one you think is the easiest to implement.

Focus on that one technique. Don't rush into learning another technique if you feel you haven't finished learning the previous one. This has the potential to make you even more confused when determining which technique to use as an SEO strategy for your website.

Learn other optimization techniques after you understand the previous SEO techniques. Focusing on one SEO technique can help you develop a more specific strategy for business development on your website.

Thus, knowing how to learn SEO step by step is an important process for business owners. If you find it difficult to learn SEO techniques independently, you can use SEO services to help you.

SEO services can provide you with direction and guidance on various SEO learning tips, as well as detailed and in-depth strategies.