14 Recommended Free SEO Tools to Increase Organic Traffic

Websites that are at the top of the SERP usually have an optimal SEO strategy. To implement the right strategy, you can use free SEO tools.

This tool can help identify keywords that best suit a particular topic or niche, analyze websites and links, monitor rankings on search pages, and dissect competitors' SEO strategies.

By using free SEO tools, you can get better insights about your website, optimize areas that are performing poorly, and improve SEO performance without having to pay extra.

So, what are the free SEO tools that can be used?

Before knowing it, first understand why you should use the tool in this guideline.

Why Should You Use SEO Tools?

Using SEO tools that are accurate, reliable, and easy to use is very beneficial for website optimization and strategy development. In addition, its existence can provide many other benefits. Here are some of them: 

1. Dissect Competitor SEO Strategies

Currently, there are many free SEO tools that can analyze and understand competitors' strategies.

This tool can not only see the amount of traffic and ranking on search pages but is also able to identify the origin of backlinks and their performance in content across platforms.

Generally, there are two features of free SEO tools that can dissect competitors' optimization strategies, namely:

1. Backlink profile: This feature will present information in the form of websites from competitor backlinks, website authority, anchor text, and much more. From here, you can develop an SEO strategy to reach these websites and generate links to your own website.
2. Keyword list: This free feature can generate a list of keywords that have a low level of competition and good search volume. These keywords can be used in your content to expand into new markets.

2. Save Time and Cost

A comprehensive SEO audit needs to be carried out if the website experiences problems. Unfortunately, manual auditing takes a lot of time, effort, and money.

Free SEO tools provide a variety of automation and monitoring features that can save you time and money. In fact, this tool can provide the same, if not better, quality of results.

Through SEO tools, you can track keyword ranking changes on the SERP, backlink status, broken links, and many others quickly and efficiently.

3. Find Quality Keywords

Usually, good quality keywords have low competition and a high search volume. However, finding these types of keywords is not easy.

Free SEO tools can provide information about the keywords that are most relevant and have the potential to generate organic traffic.

Through this SEO tool, you can see search volume, the level of competition, and other keyword suggestions.

By using the right keywords, you can increase your website's visibility in search engines and bring in relevant traffic.

4. Track SEO Progress and KPIs

Many website owners see ranking on the SERP as a KPI for the success of an SEO strategy. However, there are other metrics to consider, such as organic traffic and conversions.

Fortunately, freely available SEO tools can measure KPIs according to the company's business model.

Metrics often used by companies include keyword ranking, domain authority, backlinks, traffic, sales, clicks, and social media comments.

This information can be used to gain insight into the effectiveness of SEO strategies and take action to improve website performance.

5. Visualize Data

Usually, free SEO tools are equipped with easy-to-understand data visualizations. By visualizing data, you can see trends, patterns, and insights that aren't obvious in the raw numbers.

This is very helpful for charting SEO progress over time, viewing user demographics, or analyzing campaign success. That way, you can make the right decision.

Free SEO Tools from cmlabs

If you have trouble finding free SEO tools, cmlabs provides ones that can help optimize websites. Here are some free cmlabs SEO tools that you can use:

1. Word Counter

Word Counter can count the number of words, paragraphs, and reading time in a text. What's more, the word counter has a feature to see keyword density. It can check content length and make sure it fits SEO needs.

2. Title and Lengths Checker

To be well viewed by users, you need to make sure the title and meta description lengths are ideal. Use the title and length checker tools from cmlabs to preview the meta view.

This tool will give a warning if the title and meta description are too short or long. By using these free SEO tools, you can increase the readability and effectiveness of your website's SEO.

3. JSON-LD Generator

The right data structure will help search engines understand content well. Therefore, the website must have JSON-LD markup to optimize the data structure and display the schema in the relevant articles.

You can get these things when you use the JSON-LD generator from cmlabs. In addition, this tool is equipped with six additional tools, namely:

1. Breadcrumb: This tool can create breadcrumb elements with structured data. This element is in the form of navigation that shows the user's location on the website.
2. FAQ Page: This tool contains questions and answers about a topic, product, or company. To answer this question, you can use Google Rich Result.
3. How-to: Google will display a rich snippet if it recognizes the content properly. You can use the How-To tool to tell Google about the content of the guide.
4. Job Posting: If you want job listings to appear on search pages, then you have to use this tool. The Job Posting Tool will help search engines understand information about job openings, such as job title, location, salary, and other detailed information.
5. Person: This tool can generate schema markup for individuals such as authors, contributors, or employees. Information that can be entered in the Person tool is in the form of name, position, image, and contact details.
6. Product: If you want your product to be displayed by search engines, then you can use this tool. The Product Tool can create markup for product pages that contain product names, descriptions, and prices.
7. Recipe: This tool is useful for creating markup on recipe content. Information that can be entered in the Recipe tool starts with the name, cooking time, and nutritional information. By using this tool, your recipe can qualify for Google's Rich Result entry.

4. Page Speed Test

Google tends to recommend websites that are fast-loading to users. This is because this type of website can provide an optimal user experience.

To find out the website's loading speed, you can use the page speed test tool. Page Speed Test can review the website's speed on both desktop and mobile gadgets, provide guidance, and recommend suggestions to improve its performance.

5. Sitemap Generator

The XML sitemap plays an important role in helping bot crawlers index website pages more efficiently. Therefore, every website should have this markup.

However, creating an XML sitemap is not easy. Fortunately, there is a sitemap generator tool from cmlabs that you can use. Sitemap Generator can generate sitemaps in markup languages.

6. Mobile Friendly Test

Currently, users are more likely to access websites via mobile devices. Therefore, it is important to ensure that the website can be accessed and displayed properly on mobile devices.

Mobile Friendly Test is a free SEO tool that can check the level of mobile friendliness of a website.

By using this tool, you can provide recommendations for solving website problems to make them more mobile-friendly.

7. SSL Checker

One of the things Google considers when ranking website pages is the ownership of an SSL certificate. This certificate is a must-have if the website wants to appear at the top of the SERP rankings.

You can check the validity of the SSL certificate by using the SSL checker tool. This tool will check whether SSL has been implemented correctly or not. Furthermore, the SSL checker is available in English and Indonesian.

8. Robots.txt Generator

Robots.txt is a file that can control the behavior of crawler bots when indexing websites. Using this file, you can set special instructions in the form of the index status of URL links.

To make it easier to do this activity, you can use the Robots.txt Generator from cmlabs.

9. Redirect Chain Checker

Redirect Chain Checker will check the complete redirect chain with its status code. With this tool, you can manage redirects to optimize SEO.

It should be noted that incorrect or excessive redirects can affect the user experience and website ranking on search pages.

10. Technology Lookup

Another free SEO tool that you can use is Technology Lookup. This tool can provide information about the technology used on the website, such as:

• Servers
• Language identification
• Content Management System (CMS)
• Widget tools
• and other things

Information from the technology lookup can be used to gain insight into website infrastructure.

11. Link Analyzer

This tool examines a website's link profile, including internal links and backlinks. Link Analyzer is very suitable for analyzing the quality and relevance of links.

12. Hreflang Checker

Hreflang Checker is useful for ensuring search engines display content that matches the user's language and region.

If you have a multilingual website, it is important to know that these elements are properly implemented.

To help with checking, you can use the hreflang checker from cmlabs.

13. Keyword Permutation

This free SEO tool can help generate a series of data points from variations of the selected keywords. Keyword Permutation is useful for producing maximum research.

14. Keyword Research Tool

One of the free SEO tools that you can use to do keyword research is the Keyword Research Tool from Sequence Stats.

You can search for keyword variants without having to pay for this service. Just enter the seed keyword, and the Sequence Stats tool will bring up the relevant variants.

So, that's a guide about free SEO tools, complete with a discussion of the urgency of their use and a list of tools.

By using free SEO tools, you can develop an optimal website optimization strategy.

However, all of these goals will be in vain if you cannot carry out a comprehensive and measurable SEO strategy.

Therefore, this strategy must be monitored and make periodic improvements according to performance analysis and changing trends in order to provide long-term success.

If there are problems when carrying out website optimization activities, SEO services from cmlabs can help you implement the right strategy for organic digital marketing.