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Last updated: Aug 22, 2022
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The loading speed on your blog is the deciding factor for readers to keep reading the content or leave it straight away. This is because they want the website to immediately load the information they need.
Therefore, it is important to know how to increase website speed to appear better on search engines. In this guide, we will explain how to effectively increase the loading speed of your blog and website which can also reduce the bounce rate.
What is Website Loading Speed?
In general, the term loading speed or page speed refers to how fast the content on a website can be loaded when accessed by the user. However, please note that this designation does not mean the same as website speed. The loading speed shows the length of time it takes for a user to open a web page.
There are several factors that can affect the page loading speed of a website. Among the many causes of this issue, there are a number of key elements that need to be considered, namely:
- Number of images, videos, and media on a page
- Types of themes or plugins installed on the website
- Coding specific pages on websites and server-side scripts
The elements above have the potential to cause issues with the page loading speed. In addition, these constraints can also cause problems with the UX of the website. If this continues, many visitors will feel uncomfortable with the slow loading process and leave the website right away.
Why Blog Loading Speed Is Important
In browsing content in cyberspace, page speed is the main thing that needs to be considered. The reason is, that users need quick access to get information. Therefore, every second is very important for user convenience.
The longer the blog or website loads, the higher the chance of a bounce rate. The longer loading times usually make users often leave the website.
In other words, it should be noted that the loading speed of a website has an impact on the number of visitors. On the other hand, long loading times can also reduce the level of engagement and conversion of the blog or website itself.
It should also be noted that the loading of a blog page can affect the client's perception of your brand. If users judge that the loading time of a blog or website is too long, then they will judge the brand as unprofessional in running their business.
For that, make sure to apply how to increase the website speed so that the process of accessing information for users does not take long. In order to run properly, the thing that must be considered in this case is to find out the performance of the blog or website itself.
Tools for Measuring Page Speed
Before applying how to increase website speed, it's a good idea to know what tools to measure the loading speed itself. There are many page speed measuring tools that you can use. Here we recommend the best tools to measure it:
Page Speed Test cmlabs
Page Speed Test from cmlabs is one tool for measuring the loading speed of blog pages that is accessible online and free. Using this tool, you can see the performance of your website or blog based on the details of the displayed metrics.
The results of the performance analysis will be displayed as a percentage. The value obtained can be taken into consideration for arranging steps to improve website performance in the future. The data is presented side by side with the results of the analysis of accessibility, best practices, SEO, and PWA websites.
How to use the Page Speed Test is very easy. You can simply enter the URL of your website or blog into the box provided. Then click 'Generate' and wait for the analysis results. From this review, you can make a plan on how to increase website speed.
Google PageSpeed Insight
The next tool is PageSpeed Insight from Google. This page speed tool can analyze the page content of a blog or website. In addition, PageSpeed Insight also provides suggestions to speed up access to related pages.
This tool presents the results of the page speed analysis on two kinds of devices, namely Mobile and Desktop. The value obtained from the results of the analysis of this tool is not solely related to ranking on Google.
In other words, the results of an analysis of high blog performance do not necessarily guarantee the existence of a site in the top rankings of Google searches. Keep in mind that the use of PageSpeed Insights is intended to increase the effectiveness of your blog or website.
How to Accelerate Website SpeedEffectively
Now that you know how important it is to increase the loading speed of a website, you can implement these methods effectively. Every element or component of a blog or website is related to one another. Therefore, the application of how to increase website speed must be carried out by paying attention to the existing components.
To make the loading process faster, you can apply the steps that we have summarized below:
Choose High Performance Hosting
The loading speed of a blog or website depends on the performance of the hosting it used. If the selected hosting service has poor performance, the time to access blog pages or websites will also be longer.
Usually, hosting with poor performance uses a resource-sharing system to serve multiple websites. This can trigger overloaded on the server so that it slows down the loading speed of a blog page or website that you manage.
On the other hand, hosting services with good performance generally provide a platform designed to increase the loading speed of a blog or website. Generally, this type of hosting does not provide a sharing system so that you have the best resources that can support the performance of the website itself.
Image files with large sizes can slow down the loading process of a blog or website. For that, it is necessary to do compression and optimization so that it does not have a negative impact on the loading speed of your website.
One way to speed up loading a blog or website is to make image settings. Here are actions you can do to optimize your image:
- Changing image format
- Apply the lazy loading technique
- Compressing images
By making some adjustments to the image in terms of size and quality, you can reduce the loading time on your website. This action is proven to increase website speed.
With a small file size, you can manage your website more easily. This is because the process of merging or combining small files tends to be more effective and efficient. The results of this method can be seen in cleaner code and the process of loading blogs quickly.
Use Asynchronous Load
In this case, loading synchronously means that the files appear or load in turns. The way it works is that the process of loading related files is done in the order they appear on your blog or website.
This synchronous method can control the loading process of elements on your blog or website. When the browser recognizes the script, it will automatically focus on loading the related files before loading other elements.
In contrast, asynchronous methods allow all elements to load simultaneously. This process can increase the loading speed of your website. The way it works is by eliminating render-blocking elements on your blog or website.
Use Caching Method
Next, to increase website speed you can apply the caching method. By implementing this method, temporary cache HTML data will be stored in your browser so that resource usage will be reduced and server loading does not take long.
Remove Useless Plugins
Using too many plugins can slow down the loading time of your blog or website. The reason is, that plugins that are not updated and not managed properly have the potential to harm the website. On the other hand, it also reduces the performance of the website.
Careful plugin management can be an effective way to increase website speed. You can minimize the number of plugins used on your website. If there are plugins that are no longer needed, then you can delete them.
The next way to website speed is to reduce redirects. Too many redirects can slow down the loading speed of your blog or website. Every time a page redirects, the HTTP request and response process will take longer.
Of course, a redirect also needs to be done in some cases such as in the process of moving from the old domain to the new domain. Even so, redirects need to be reduced so that loading a blog or website does not take long.
Use AMP to Speed Up Mobile
To increase the mobile version speed of the website, use AMP or Accelerated Mobile Pages. This program is a tool to increase the loading speed of websites created by Google.
It works by using an open-source format. This method can remove unnecessary content so that the process of loading a blog or website does not take long.
By using AMP, features that don't work well in the mobile views can be removed. Users can access blogs or websites easily and be comfortable reading the available content.
That's the information related to how to increase website speed that you can apply. The above methods can improve website performance effectively and efficiently. Be sure to manage related features on your blog. In addition, you also have to optimize some elements that can support the website's performance well.
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