What is Backlink

Definition of backlink

A Backlink, is a term for a link that leads to a particular website.

There are two parties involved, backlink providers and backlink recipients. You are a backlink provider if you put the link of other websites or blogs on your website, while a backlink recipient is those websites that get backlinks from you.

Function of Backlink

Backlinks work to increase the credibility of a website. It tells search engines that your website is trustworthy and can present information that your readers need.

Backlinks also help search engines to find your web page.

Benefits of Backlinks

Backlinks help search engines find your website, but remember, only high-quality backlinks can benefit. 

Backlinks are useful for building your website's reputation in the eyes of search engines because it only displays accessible website pages. 

So, how do you judge the popularity of a website page? 

The more high-quality backlinks that lead to your website, the better its reputation is in the eyes of search engines.

Other Terms/Names

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inbound link


A backlink is any link received by a web node (web page, directory, website, or top-level domain) from another web node.

Related Terms


Links that cause search engines to follow the linked sites. When search engines crawl, the links will be indexed.


The opposite of nofollow, when search engines crawl, the link will be ignored, will not be followed, and will not be indexed at all.

Internal link

In the same domain, some links lead from one page to another called internal links..

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