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Last updated: Apr 18, 2024
Head keywords or head terms are keywords that have the most search volume and represent a certain topic.
In addition, head keywords can also be interpreted as the main keywords that cover a large topic and help people find your website more easily.
In general, head keywords are placed in important parts of a web page or online content. Here are some places where head keywords should be placed:
The page title is one of the most important elements in the structure of a website as it attracts the user's attention and plays a significant role in SEO strategy.
By placing the head keyword at the front of the page title, you help search engines and users quickly understand the main topic of your page.
By inserting the head keyword in the URL, you can give a clear hint of what the visitor is looking for when accessing it.
For example, if the head keyword of your page is "Chicken recipes", then the URL should be "www.example.com/chicken-recipes".
A meta description is a short snippet in the search results to give an idea of the topic that users find when clicking on a link.
So, placing the head keyword in the meta description will help search engines and users understand the main topic on the page.
By paying attention to the layout of head keywords and the use of appropriate heading tags, starting from H1, H2, H3, and so on. You can improve your website's SEO optimization strategy and help readers find the information they are looking for.
When you start drafting web content, placing head keywords in the first paragraph is also important to provide clear context to readers and Google about the topic to be discussed.
To understand more about keywords in SEO strategy, there are several keyword types that you need to know. Here is the full explanation:
Keyword types based on the number of words are divided into two. They are short-tail keywords and long-tail keywords.
Short-tail keywords usually contain 1-3 words, while long-tail keywords have more than 3 words. For more details, see down below.
You also need to understand that keywords have different time patterns. Keyword types based on time are divided into two, including:
These keywords are beneficial for customizing your search strategy to who you are targeting. In most cases, keyword types based on audience are divided into two types:
Keyword types based on user intent or the purpose of users when searching online can be divided into four types, including:
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These strategic alliances allow us to offer our clients a wider range of SEO innovative solutions and exceptional service.
Psst! Hey there, SEO Stats and Tools SEO company! If you've ever planned of conquering the Singapore market, you've come to the right place!