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Website Builder: Features, Examples, Advantages & Disadvantages

Last updated: Jan 04, 2024

Website Builder: Features, Examples, Advantages & Disadvantages
Cover image: Illustration of a website builder.

What is A Website Builder?

A website builder is a platform that facilitates the design and management of websites easily and efficiently for individuals. 

With this platform, you don’t necessarily need an in-depth understanding of programming languages or coding.

This technological innovation can assist you in creating a website within minutes without the necessity of hiring a professional development team or web designer.

As technology rapidly advances, almost every industry sector now requires marketing strategies that involve the implementation of websites to expand market reach.

Unfortunately, not everyone possesses professional coding and programming skills. Therefore, especially for bloggers or small and medium-sized business owners, a website builder is an incredibly useful tool for building and managing an online presence to achieve sustainable success.

What's the Difference Between Website Builder and CMS?

Before delving into what is a website builder, along with its features and advantages, you might wonder about the difference between website builder and CMS (Content Management System).

While both aim to simplify the creation and management of websites, there are fundamental differences between a website builder and a Content Management System (CMS), including:


Website Builder


Ease of UseExtremely easy, even for beginners. User-friendly but requires some time to master its features.
Feature ControlLower level of control, as it focuses more on simplifying the website design process.Users have more freedom to control various aspects, including hosting or server configurations.
Design FlexibilityQuick and easy process, but the level of freedom in designing layouts and designs is somewhat limited.Offers more freedom in designing layouts and designs with basic coding capabilities.
Target UsersSuitable for individual users, small businesses, and those who want to create a website quickly.Generally used by websites requiring complex content management, such as news portals, large blogs, or e-commerce websites.

Website Builder Features

This platform provides various attractive and functional templates and features to simplify the website creation process. Here are some key features that you can find on related applications or platforms:

1. Diverse Templates

One of the advantages is the variety of templates available for selection based on needs or design preferences. 

These professionally designed templates cater to various industries and purposes, such as business, portfolio, e-commerce, blog, and more. Using these templates saves time and effort, as designing a website from scratch can be time-consuming.

2. Intuitive Interface

Another key feature is their user-friendly and intuitive interface. Users can easily manage content, add images, change layouts, and adjust colors without engaging in complex coding processes. 

Some web builder platforms also offer drag-and-drop features, making it easier for users to drag website elements to desired sections.

3. E-Commerce Integration

Some web builders offer additional functionalities, such as integration with e-commerce platforms, contact forms, website analytics, and SEO options. 

This helps users create not only aesthetically pleasing websites but also functional ones that are easily discoverable on search engines.

4. Custom Domain

This feature enhances brand professionalism and your domain authority. Don't worry, as some platforms also provide free domains as part of their subscription packages.

5. Visual Editor

This feature allows users to see the changes they make in real-time. With this feature, you can easily edit text, images, colors, and layouts without switching to a separate settings interface.

6. Responsive and Mobile-Friendly

Some web builder platforms typically optimize templates and website designs to be responsive to mobile devices. 

This is crucial to ensure a satisfying user experience across various devices, including smartphones and tablets.

The Advantages of Using A Website Builder

To deepen your understanding of this context, here are some advantages offered by this platform.

  • Saves costs associated with hiring professional web developers. However, you may still incur expenses for accessing premium features.
  • Saves time by eliminating the need for coding or traditional web development methods.
  • User-friendly, and easy to use, even if you are a beginner without technical development skills.
  • Pre-designed templates so you don’t need to design the website layout from scratch as templates are readily available for use.

Website Builder Weaknesses

While the advantages are highly beneficial, there are also some weaknesses that you should consider, including:

  • Limited control as it has specific rules and limitations. Users cannot input new features through plugins or with the help of third parties.
  • Limited customization due to the availability of pre-designed templates, restricting the extent of customization activities.
  • May reduce website loading speed, especially if the template files used are large.

Website Builder Examples

Here are some website builder examples that you can use to simplify the process of designing and managing a website.

1. Wix

Wix is a well-known platform offering a variety of template choices, both free and paid. With a free account, you can already use attractive features with a storage capacity of up to 500 MB. 

2. Weebly

Weebly is a successful platform trusted by more than 40 million users in building websites. It has a user-friendly interface and features that make it easy for individuals, small businesses, and beginner users with various needs, from creating online stores to personal blogs or even landing pages for marketing campaigns.

3. Mozello

Mozello is a suitable app if you want to build a website in two languages. With this web builder, you can expand the reach of your target market and potential consumers in other countries.

How to Use A Website Builder

Here are the steps that you can learn to build your website with the help of certain platforms::

  • Determine the platform that suits your needs.
  • Log in or register your account.
  • Choose an attractive website template that aligns with your branding.
  • Edit and customize the layout, colors, fonts, and supporting media elements.
  • Enhance the website with informative and relevant content for your audience.
  • Optimize SEO techniques.
  • Publish the website.
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