SEO for Pinterest: A Complete Guide and Its Strategies

Currently, Pinterest is one of the platforms that has the potential to increase business websites' traffic. Many businesses don't yet know the huge potential of using Pinterest for their marketing strategy. Hence, if you want traffic from social media that is not widely used yet, Pinterest could be one of the best options.

Primarily, Pinterest is used by bloggers to review DIY content, travel, and so on that focus on image search on search engines. This guide will cover what SEO for Pinterest is, how it works, and comprehensive optimization strategies. Check out the information below.

What is SEO for Pinterest?

Pinterest SEO is a strategy for optimizing profiles and image-based content, commonly referred to as "pins," on Pinterest to increase content visibility and get lots of organic traffic to your website.

As one of the most popular image-based content platforms, Pinterest has a wide range of topics and is used by hundreds of millions of active users to find the content they want.

Compared to other social media, the time period for content to be displayed on Pinterest is much longer. This is the reason why Pinterest is the best social platform for SEO activities.

The Importance of Pinterest SEO

Why do you need to implement a Pinterest SEO strategy? It's because Pinterest has similarities with search engines. Users will enter keywords into the search field, and Pinterest will present content accordingly.

Because the way it works is similar, optimizing content on Pinterest is not much different from SEO on Google. By prioritizing quality and targeting the right keywords, your content will be easier for your audience to find, and you can direct them to visit the website.

SEO for Pinterest could also be one of your options, especially if you don't have much time. The reason is that you can invest less time and effort in optimization and get a number of benefits for your website.

How SEO for Pinterest Works

Once you understand that Pinterest belongs to a search engine, you may want to know how its algorithm determines which content or Pins to show to your audience for high visibility.

Pinterest's algorithm is slightly different from most search engines. For example, Google tends to pay attention to technical things such as website loading, sitemaps, and backlinks, while Pinterest focuses on engagement and social sharing.

Here are the four main factors that the Pinterest algorithm uses in assessing content. These four factors will later become your focus in developing your Pinterest SEO strategy.

1. Domain quality: The number of pins published by the website and how much traffic and engagement the website gets from those pins.
2. Pin quality: The quality is based on the visual appearance of the image, its date of update, the number of engagements, and its popularity level.
3. Pinner quality: Overall account activity and how the account interacts on the Pinterest platform.
4. Topic relevance: The match between the keywords used in the Pin and the keywords the user is looking for.

Preparations to Implement SEO for Pinterest

To start implementing Pinterest's SEO strategy, make sure you already have an account on the platform. If not, you can create one first and make some preparations for its implementation.

The stages of creating an account on Pinterest are quite easy. You can follow the steps below:

Create a Business Account

Create a business account on Pinterest, which is available for free. If you previously had a personal account, simply convert it to a business account. With a business account, you will get access to various features.

Examples include Pinterest Analytics to see pin performance, Pinterest Business Hub to do keyword research, and Pinterest Ads Manager to run ads.

Choose a SEO-friendly Username

After the account is created, one of the important parts to pay attention to is your profile username. Your username will be used as your profile URL. So, make sure that the username you use is a brand name.

Profile Optimization

Next, you should also perform other profile optimizations such as:

• Using the company logo in your profile photo.
• Use an SEO-friendly profile name. Make sure to attach the company name and keywords with relevant topics.
• Fill in the "about you" section with detailed and relevant information about the company.
• Add the website link to your profile.

Connect Your Account to the Website

Connecting your Pinterest account to your website may require a bit of technical skill, but it's an important step in getting full access to Pinterest Analytics features.

The way to connect an account to a website is to add an HTML tag, HTML file, or DNS TXT record to your website. You can choose one of the three options.

10 Effective SEO for Pinterest Strategies

After a Pinterest business account is created and connected to the website, it's time for you to carry out a Pinterest SEO strategy. There are ten important steps in SEO for Pinterest that you must learn so that the strategy works effectively. Here is the complete list:

Conduct Keyword Research

Doing keyword research on Pinterest is quite different than usual. This is because you cannot use tools like Ubersuggest, SEMrush, and so on to target keywords on Pinterest.

Even so, you can still do keyword research by taking advantage of these two features on Pinterest:

Guided Search

When you enter a query in the search field, you will find several colored boxes containing related keywords. Pinterest provides keyword suggestions to make search results more specific. You can use it to determine a list of keywords that will be used on a topic.

Promoted Pin

To test a keyword on Pinterest, you can use the previously best-performing keywords on your website and then advertise them on Pinterest. If the results are satisfactory, you can target these keywords organically.

Create Relevant and Easy-to-Find Boards

Boards are categories that group pins on the same topic. The Pinterest algorithm uses boards to identify topics that match your brand. Therefore, make sure that the board you use has popular and relevant keywords.

Boards are also the first thing your audience will see when they visit your Pinterest profile. So, make sure that each board that you create has a clear title and an attractive image. Additionally, use a custom cover image that describes the topic of the board.

Insert Keyword in the Description Board

One way to optimize the board to appear in Pinterest search results is to insert keywords in the title and description of the board. This is to increase the visibility of the board in search results with related keywords.

Use Target Keywords in Pin

If you want to upload a Pin, make good use of the title and description. Use the keywords you are targeting so that the pins can appear in search results according to your target keywords.

You can also provide a specific explanation that is able to describe the content and provide complementary information about the Pin.

Choose the Recommended Photo and Video Format

Pinterest is a visually-based platform, so you need to pay attention to the quality of the images and videos you upload.

It is recommended that the photo you use has a high resolution, is in vertical format with an image size of 1000 x 1500 pixels, or a ratio of 2:3, and that the colors are bright and contrasting so that the content can stand out from the rest.

Insert Multiple Images in One Post

Pinterest allows you to use the same URL link on several different images in a post. You can target each of these images with different keywords. This way, your content will be easier to find.

Publish Pins Regularly

Consistently publishing a large number of Pins is a must if you want to get the most out of it. While it requires a lot of effort to do that, it’s one of the most effective ways to optimize your Pinterest page.

The tip is that you can use various Pinterest Scheduler tools that can upload Pins automatically and are available on the internet. Not only that, you also don't have to use original content in your Pins.

Just re-pin content from other accounts that is relevant to your topic and can help your audience.

Image Search Optimization

One of the great features of Pinterest is its image search feature. You can search on Pinterest just by relying on the camera and taking a photo of an item. After that, Pinterest will identify the image and display some related Pins.

So that your content can be found by your audience through image search, make sure that the images you use are of high quality and resolution. This will make it easier for the Pinterest algorithm to identify your content.

Create Video Content

Video is the most prioritized type of content on Pinterest. Create a pin with a video format so that your content gets the audience's attention. You can reuse video content that you have created before on other platforms, such as TikTok, Reels, or Youtube Short.

Increase the Engagement

As a social media platform, Pinterest certainly uses the engagement factor to assess the quality of content. Engagement should be one of your campaign goals, and you should focus on increasing it. Some tips that you can apply to increase engagement:

1. Reply to comments on your Pins.
2. Comment on other users' pins.
3. Share Pins on other platforms.
4. Make sure other users can easily re-pin your content.
5. Re-pin other users' content.
6. Follow accounts or boards with relevant topics.

Thus, a complete explanation of an effective strategy to be implemented in SEO for Pinterest. Make sure you apply the guidelines in this article to increase website growth through the Pinterest platform. If you need help managing SEO, don't hesitate to use SEO services.