SEO for Banks: 7 Tips for Your Finance & Banking Website

As the times progress, all aspects of life require technology, including marketing. Currently, the majority of large companies already have their own digital marketing strategy, which involves creating websites and optimizing SEO strategies.

For those of you who are involved in the world of finance and banking, did you know that SEO is also important for marketing activities? The following is an explanation of the importance of SEO for banks that you need to know. Let's check out the information below.

The Importance of SEO for Finance and Banking

SEO for banks is the right strategy because, basically, SEO is a marketing strategy that can provide better results than conventional marketing techniques. You need to set up an SEO strategy to place your website at the top of the SERP.

Ranking in the top search engines is critical for your website because potential users are more likely to visit sites that are at the top of the SERP. Apart from that, ranking on the first page of the SERP also indicates that your website has the potential to get a lot of traffic with good visibility.

As you know, there are lots of finance and banking sites on the internet. If you want to make your website stand out from the competition, a well-thought-out SEO strategy is absolutely necessary. You must ensure that any content on the website is of high quality and relevant to users' search intent. 

SEO for Banks: The Lucky 7 Strategies

After knowing the importance of SEO for finance and banking websites, now is the time for you to understand what SEO for banks is to maximize marketing strategies for websites. Check out the following explanation:

1. Link Building

The first SEO strategy for banks is link building. One of the most effective SEO strategies is linking one piece of content to another on your website. These links can also be made to content from more relevant sources. This is also known as link building which helps Google find pages on your website faster and allows more pages to rank first in the SERPs.

Implementing good link building can also help some pages experience an increase in ranking because you can create links from pages that are more popular on the website. You can also use social signals in an effort to implement link building.

In fact, your website will gain greater credibility if you successfully do link building that leads to the websites of big agencies, such as schools, universities, or even government agencies.

2. Local SEO

Although getting a lot of traffic and ranking at the top of the SERP can help your marketing strategy, it will be useless if you can't determine the right target audience, namely local users. One strategy to get around this is to implement local SEO.

Apart from local SEO, you can also use Google Business Profile to provide information about your bank profile. Include bank names, addresses, and phone numbers as a way to attract local users.

Make sure you have added clear information about the name of the bank, address, and telephone number. Don't make it difficult for users to know where you are and how to contact you.

3. Build Responsive Websites for Mobile

One of the ways to implement SEO for banks is to build a responsive website for mobile devices. Most users do a search on Google using a smartphone. This proves that building a website that is compatible with these devices is a good SEO strategy.

Even though a website designed for the desktop can also be accessed on mobile devices, it may have a less than optimal appearance on the mobile version. Websites designed for mobile devices should have a display optimized for smaller screens.

Apart from that, you also have to consider website indexing in terms of its responsiveness to mobile devices. Search engines have the ability to index a website from the perspective of mobile device users. This means that the website's appearance on mobile and desktop devices is equally important to search engines.

Don't forget to add SSL security features that are integrated into the mobile and desktop versions of the website.

4. Multimedia & Infographics

Optimizing multimedia content and infographics can be the right way to implement SEO for banks on your website. A bank site must have valuable information to share with users.

If you are able to create interesting multimedia or infographic content, users will be interested in sharing and spreading information about your website. For example, you can create educational content about tips on saving, investing, or other finance-related topics.

Infographics can be a good content strategy because most people really like visuals. Visualized content tends to be easier to understand because of its short, concise, and clear structure.

5. Create Valuable Content

The most important aspect of SEO is content because content becomes an answer for users who type queries in search engines. As a website owner, you must be able to present useful content for users.

Create educational content that can trigger user interaction. You can create various content on how to save, invest, or create other financial content. In addition, it is recommended that you create long-form content because this type of content is capable of presenting richer information to users.

Don't forget to check your content for plagiarism, because Google has several penalties for websites that are proven to have committed violations in the form of duplicating content. One example of a penalty is Google Sandbox.

6. Keyword Research

The next step in SEO for banks is to conduct keyword research. Before creating content or strategies to optimize your bank's website, keyword research should be done to find out what users are looking for.

According to statistics, 50% of the keywords users search for are phrases of four or more words, which are also known as long tail keywords. Actually, it's okay if you use short-tail keywords or short keywords. However, long-tail keywords can help your website rank higher on the SERP since they tend to have low competition.

7. Use Curator Services to Curate Your Content

If you want to create content that users can trust, then every statement written in the content must be factual. To ensure the factuality of the content, you can use the services of experts to curate it.

For example, use the services of a financial expert to curate a bank website that contains a lot of content about finance. You can hire a curator with a relevant academic background to verify the validity of your content.

This can assist you in gaining user trust. In fact, your website has the potential to become a good reference for users who need education about finance and banking.

Thus, a guide to the importance of SEO for banks as well as some tips that you need to know. You can also use SEO services to help you develop a good optimization strategy for your bank.

With SEO services, you are able to plan a measurable digital marketing strategy and bring long-term benefits to your website.