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How to Manage a Website: 6 Ways to Do It According to SEO

Last updated: Jul 18, 2023

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In today's digital era, every business should learn how to manage a website in an effective and efficient manner to remain competitive.

Therefore, it is necessary to manage the right website in order to achieve optimal results. Overall, website management must follow the latest trends and always adapt to the needs and desires of your visitors.

From here, you can increase visitor interaction and provide an optimal user experience.

So, let's not waste more time. Learn how to manage a website properly from now on.

Before we get to that part, you need to understand what the activity means and how it benefits website owners.

What Is Website Management?

how to manage a website
Figure 1: Illustration of a Good Website Management

Website management is a series of activities carried out to maintain, optimize, and develop a website to achieve business goals.

How to manage a website involves various aspects, including technical maintenance, updating content, security analysis, and interaction with users.

Why is Website Management Important?

Websites that have fast loading time, updated designs, and are safe can be produced through proper management.

Therefore, when you learn how to manage a website, you must note the following things that matter in order to do the jobs periodically:

1. User Experience

According to research, every $1 invested in user experience has the potential to generate an ROI of $100.

This is understandable because a website with proper management will have intuitive navigation, responsive design, and fast loading times.

That way, visitors will have a better experience when visiting the website, resulting in:

  • An increase in satisfaction
  • An extension of the duration of the visit
  • Encouragement to return to the website in the future

2. Latest Content

Content can be updated in the form of blog articles, updated product pages, or updated business information.

In this way, you can ensure that website content remains new, relevant, and attractive to visitors.

This will help increase visibility in search engines and drive organic traffic.

3. Website’s Technical Side

One of the scopes to note when you learn how to manage a website is maintenance and technical care. To do the mentioned tasks, you can perform these:

  1. Updating software
  2. Monitor server performance
  3. Fixed broken links
  4. Optimizing page loading speed
  5. Ensuring the website functions properly on various devices and browsers

By maintaining technical performance, visitors will get an optimal user experience when accessing the website.

4. Security

The right way to begin implementing how to manage a website is to pay attention to security aspects. Websites must be protected from hacker attacks, malware, or DDoS attacks so that data integrity and user privacy can be protected.

You can implement proper website security measures, including using SSL certificates and firewalls, updating security software, and monitoring suspicious activity.

A website that has good security will gain user trust and maintain a business reputation.

5. Brand Reputation

Adopting a careless way of managing a website can have a negative impact on a brand's reputation. Therefore, website management must be done properly.

One of them is by presenting content that is consistent, reliable, and informative. That way, your website can build trust and strengthen relationships with customers.

How to Manage a Website Properly

The proper way to manage a website includes several steps and an effective strategy. Here are some ways to do it:

1. Choose the Right CMS

The first step in managing a website is to choose the right CMS (content management system).

The existence of this element is very important in website management because you can design, manage, and create content development strategies.

In general, a good CMS is able to simplify the entire process of creating and managing a website. However, there are other things you need to pay attention to as well, such as:

  1. Security: Make sure the CMS you use has good security features, such as firewalls and encryption. Thus, user data and privacy can be properly maintained.
  2. Customer support: The assistance of customer support will really help you when the website is having problems. Therefore, look for a CMS with responsive customer support.

2. Doing Website Backups

This action refers to the process of making copies of website files and data. Later, these elements will be stored in a separate location or medium from the website.

This can be very helpful in a variety of situations, such as when making large-scale adjustments or wanting to revert changes that were made accidentally.

Here’s how to manage a website by doing backups using several methods below:

  1. Downloading website files and databases manually
  2. Use website backup plugins
  3. Use the backup service provided by the hosting company 

Keep in mind that this action must be performed regularly to ensure the website can be restored in the event of a problem.

3. Ensuring Website Security

Hackers, malware, and DDoS attacks can threaten the existence of user data.

The right way to manage a website to deal with this problem is to install security software, such as a firewall, SSL certificate, or security plugin.

Don't forget to always do regular updates to keep the software and plugins up-to-date. 

4. Creating Content

Content refers to all the content on the website. Its existence is very important for websites to attract traffic and generate leads.

Therefore, you need to develop a planned content strategy relevant to customer needs. There are several things to consider when creating content:

  1. SEO: Search engine optimization is aimed at increasing a website's ranking on the SERPs so that it can get maximum visibility and organic traffic. The optimization should be carried out by paying attention to relevant keywordsURL structure, meta descriptions, website speed, keyword density, and other technical factors.
  2. Content: Search engine algorithms such as Google are able to identify low-quality content. This, of course, will have an impact on a website's ranking on search pages. Therefore, you must create quality content that contains useful information for readers. 

5. Monitoring Traffic and Websites

To monitor traffic and websites, you can use analytical tools such as Google Analytics. This tool can monitor website traffic, user behavior, and content performance.

This is one of the most important things you should note when learning how to manage a website through monitoring. It will help you understand how visitors interact with your website, track the success of marketing campaigns, and identify opportunities for improvement.

6. Conduct Evaluation

You need to carry out a comprehensive evaluation of the website on a regular basis. This action can be taken by reviewing the website's performance, layout, content, and other features.

From here, you can identify areas that need improvement and create an appropriate action plan to improve the user experience, security, and website performance.

So, that was an explanation of how to manage a website properly, complete with a discussion of the meaning of management and the urgency of using it.

When managing a website, there are several things that need to be considered. One of them is to develop a well-planned SEO strategy.

By implementing this strategy, you can get quality traffic, increase visibility, and build customer trust.

Unfortunately, in order to provide maximum results, the implementation of the SEO strategy must be monitored and repaired regularly.

No need to worry; you can use SEO services from cmlabs to help implement SEO strategies prepared by SEO specialists.

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