Content Hub: Definition, Types, and Tips for Making It

Content management on a blog or website needs to be done to make it easier for users and search engines to find the page they are looking for. In addition to a good website structure, topic grouping is needed to maintain the appearance and quality of the website. For that, content hubs can be the right way to organize pages based on the topic.

With a content hub, the pages on the website are easy to find, both by visitors and web crawlers. Structured content management can help improve SEO performance and make your website look credible in the eyes of search engines and users.

In this guide, we will discuss content hubs, types, and tips for creating them to help you tidy up the grouping of web pages. Here's the full discussion.

What is a Content Hub?

Content hubs are centralized destinations for curated content that addresses specific topics. This hub has a positive impact on the user experience.

A content hub is more diverse than a blog but has an efficient framework for presenting information. Of course, this can provide comfort for website visitors who want to find certain information easily.

Compared to blogs, content hubs contain more varied types of content. Not only limited to posts, they include information in the form of videos, podcasts, presentations, data visualization, infographics, tools, and so on.

The thing to note here is that the content hub is not focused on the format of the content on a website but rather on the topic of discussion. From there, visitors can search for supporting content links that are still related to the main page of a topic.

Types of Content Hubs

There are several types of content hubs that can be used to organize your website. This can be a strategy in content marketing that can potentially increase your business' visibility on the SERP.

The version you use needs to be adjusted for the industry and target audience. The following are the types of content hubs that can be applied to website management:

Content Library

The content library type provides an index page feature that displays all topics as well as main links from subtopic pages. For example, the subtopic of cmlabs Resources consists of Terms and Guidelines. Each of these sub-topics will have its own index containing various content.

Hub and Spoke

Also known as a "topic cluster," a "hub and spoke" includes one parent page for a topic and several static child pages for exploring subtopics. This method uses a pillar content type that links all the subpages and vice versa. The use of hubs and spokes is highly recommended if the website provides a lot of evergreen content.

Content Database

A content database is prioritized for websites that have large amounts of information. With this type of hub, website visitors will be able to access pages based on topics and content characteristics so that it doesn't take long to find the information they are looking for.

Topic Gateway

Topic gateways are similar in character to Wikipedia pages in that each topic is dedicated to a page. Within these pages, there is an overview, links to resources, and links to new content related to the subject of the discussion.

The Importance of Content Hubs in SEO

To optimize a blog or website, a structured view is needed from the point of view of presenting information. In this case, the content hub serves data centrally to help solve audience problems. That way, the level of customer loyalty will increase, and your brand will get a good reputation.

Not only that, content hubs can also facilitate the process of indexing and crawling website pages. This is important for SEO activities that prioritize achieving a high ranking on search engine results pages. The higher the website's ranking, the greater the domain authority and brand awareness in the business niche in which you operate.

Content Hub Advantages

After getting to know what a content hub is and its types, you need to know its advantages in website management on an SEO basis. Like the organized structure of a website, hubs play an important role in organizing and categorizing pages based on their topic. The advantages of using it on a blog or website are:

Increase Organic Traffic

A well-organized hub can bring in traffic from search engines. With a content hub, web crawlers can easily crawl so that search engines can understand the purpose of the website and the topics of the pages on it.

This hub method can also make it easier for sub-topic pages with competing keywords to achieve top rankings on search pages. The higher the position of the page on the SERP, the more the rank of the parent page will also increase, resulting in an increase in page authority.

Strengthen Website Credibility

Good website management can be seen in its content management. In this case, content hubs help you present content as a whole, from topics to sub-topics. If the topic and subtopic pages rank highly on the SERPs, then the website's credibility will also be stronger in the eyes of search engines.

Encouraging Audience Curiosity

Apart from focusing on content, you also need to pay attention to the number of clicks on the pages your audience visits. Given that content hubs connect related content, it is more likely that visitors will open sub-topic pages that are connected to a page.

The more visitors that access pages in the hub, the more relevant your content will be judged for certain queries on search engines. In other words, search engines will judge whether the content of your website is in accordance with the user's search intent and display it on the first page of searches.

Get High-Quality Backlinks

A structured content hub can bring in lots of high-quality backlinks that strengthen website performance organically. To get it, you need to present quality content that can solve user problems.

For example, cmlabs provides in-depth articles that discuss issues around SEO in addition to offering SEO services, content writing, and so on. These articles become part of a content strategy by bringing in organic traffic and backlinks from high-authority websites.

Generate More Leads

A website that implements the content hub method can generate more leads. Because the content produced by a hub is closely related to one another, the level of relevance is also increased.

The more relevant your website is in the eyes of search engines, the more your ranking will increase. That way, more and more audiences will get to know your brand and become interested in using the products or services offered. 

Tips for Creating a Content Hub

Recognizing the types and uses of content hubs is not enough. You must be aware of the methods for effectively improving website SEO performance. Here are some ways to do this:

Determine the Topic of the Page

Start by brainstorming ideas for topics to include in the hub. The key is to choose a topic that is broad enough to be divided into sub-topics. This is intended to create a structure to contain all the pages that can be found with just one click.

Create Relevant Sub Topic Categories

After determining the topic, you need to create relevant sub-topics. At this stage, take the time to do keyword research. Make sure to record the search volume and keyword difficulty of each keyword to find out how much potential your content has for high positions on the SERPs.

Choose a Content Type

In practice, content hubs are different from blogs. With a hub, you can present a variety of content, not limited to posts or articles. For that, understand your business' target audience, start planning content creation, and determine what type of content can attract the attention of potential consumers.

Use Internal Links

Check that each piece of content contains internal links. At the very least, each topic page can be linked to a sub-topic page, and vice versa. Make sure to use links only for relevant content to avoid spam issues.

Add CTAs

For transactional content, be sure to add a CTA. Here, you can link email links, seasonal promotions, webinar events, or your business' main product or service offerings.

Thus,a guide about content hubs, their types, and tips for making them. Website content management becomes more organized with a hub that works methodically. With this content structure, the content production process becomes more focused and measurable.

Apart from hubs, you can also use article writing services provided by specialists to present quality content and maximize SEO performance.