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What is a Webmaster? Learn about Their Tasks and Skills
Last updated: Sep 12, 2022
https://cmlabs.co/en-gb/seo-terms/webmaster
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What is a Webmaster?
A webmaster is someone who is in charge of managing and optimizing various different aspects of a website at once, from development aspects, display designs, to SEO.
The extent of this field of work makes them unable to work alone. There are various other fields of work that will assist their task in managing the website. Some of the examples include front-end and back-end developers, UI designers, UX researchers, SEO specialists, and so on.
Webmaster Tasks
The main task of webmasters is to ensure that the website is able to work optimally. His scope of work starts from hosting and server settings, content production and maintenance, troubleshooting, website programming, and SEO implementation.
Hosting dan Server Settings
At the beginning of the website creation, it is the webmasters’ job to choose hosting and servers that are quality, safe, and in accordance with the needs of the website. Once the website is running, they must also maintain the server by making emergency backup procedures when a problem occurs.
Content Production and Maintenance
Websites need to produce content in order to generate traffic routinely. The webmaster's job is to produce content and conduct audits to improve the quality of the content on the website.
Troubleshooting
The website must be able to run well in order to improve the user experience. Some of the problems that need to be solved by webmasters are related to the website’s performance, such as loading speed, website interactivity, visual stability, and so on.
Website Programming
Webmasters’ jobs are also closely related to website programming. This work plays a very vital role for a website. Some of the programming-related tasks of webmasters are to code HTML, CSS, and Javascript.
SEO Implementation
Another webmaster task is to implement SEO on managed websites. The goal is to bring in a lot of traffic through organic search results. Examples of SEO implementations include keyword research, onpage optimization, link building, and website performance analysis.
Skills Webmasters Need to Have
As a profession that takes care of everything related to websites, webmasters must be able to master many skills. Some of the their skills are as follows:
Knowledge about Web Development
It is important for webmasters to have a basic understanding of website programming such as HTML, CSS, and Javascript. The ability to use WordPress can also help them in managing websites.
Graphic Design Skills
Having graphic design skills is required when it comes to designing the appearance of the website. Learning these skills will speed things up and improve the look of your website.
Content Writing Strategy
Content is an important element of a website. Webmasters must ensure that the website has quality content. For that, they need to have the ability to create content writing strategies.
Search Engine Optimization (SEO) Techniques
SEO skills and an understanding of how search engines work are indispensable for webmasters. With this ability, they can make a website not only work well, but also be able to contribute to business growth.
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