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What is SEO Outreach? Definition, Benefits, and Tips

Last updated: Oct 28, 2022

What is SEO Outreach?

SEO Outreach is a practice in Off-Page SEO to get links from other websites by contacting the owner or website manager and making an offer to them so they are willing to provide a backlink.

As part of link building strategies, the outreach method is a way to increase the number of quality backlinks from websites with high domain authority. It allows you to determine what kind of website you want to contact for backlinks.

Of course, in implementing the outreach strategy, you can't simply ask for a link without providing a profitable one for the website you are contacting. Therefore, you need to understand the outreach optimization and its strategy.

Benefits of SEO Outreach

To get a more complete understanding of what Outreach is and its benefits, let's first identify the role of backlinks in SEO. Backlinks are one of the ranking factors that determine the ranking of websites on search results pages (SERP).

Even so, not all backlinks are considered valuable by Google. Quality backlinks are obtained from highly reputable websites that are relevant to the topic of your website. Unfortunately, often the source of the backlinks you get comes from websites that are not clear.

You need to make some Outreach optimization efforts in order to increase the number of quality backlinks. By using this strategy, the chances of your website getting links from high-authority and relevant websites will be even greater.

The benefits of SEO Outreach are as follows:

  1. Increase the amount of organic traffic and referral traffic.
  2. Increase the number of quality backlinks
  3. Increase domain authority.
  4. Implement white-hat SEO strategies to get links.
  5. Establish good cooperative relationships with other websites.

Tips to Implement SEO Outreach

SEO Outreach is an off-page optimization process that is not easy and takes time. Learn how to get other websites to be willing to provide backlinks to your website. Some tips that you can apply are as follows:

Do Guest Posting

Guest posting is an optimization method that is done by contacting other website administrators and offering to write articles on their websites.

That way, you can put your link on the website and they can get free articles from the guest blog that you created.

Create Infographics

Infographics are one of the assets that you can use to get inbound links from other websites. Of course, quality and useful infographics will be widely used by websites in their content.

By providing infographics that can be displayed for free, other website managers will gladly link to your website as a source of infographics.

Content Cooperation

Another way to do SEO Outreach is to collaborate with other websites. Establish good relationships with many website managers, especially in the same niche, and look for opportunities for collaboration that you can do with them.

Some of the examples of the activities that can generate backlinks are creating collaborative content, holding joint webinars, and making press releases.

Offer Source Page

You need to create assets that can be used as sources for creating content. They include research results, surveys, e-books, complete guide articles, and so on.

You can offer these assets to articles with similar topics to serve as sources and provide backlinks to your website.

Find Broken Links

You may have come across several articles that link to a website as a source, but it is inaccessible as it shows a 404 error. You can use this as an opportunity to get a link from the article.

Still related to the previous tips, you can make offers to other websites to use your assets as a new source and replace the broken links they use with links that point to your website.

Get Back Lost Links

One of the most effective ways to do outreach optimization is to get back the lost links. It's possible that previously you've got a backlink from a website, but the link is broken or the website manager deleted it.

If such a thing happens, you can check the website that has provided a link to you. Find out if the content they present is still relevant. If so, you can offer back so that the website is willing to include the missing link again.

Find Brand Mentions

Oftentimes, some websites mention your brand name in their articles without providing a link to your website. This is common for companies with well-known brands.

You can take advantage of these brand mentions by contacting the website owner and giving them an offer to provide a link to your website.

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