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Screaming Frog: SEO Tool for Website Analysis and Audit

Last updated: Jul 04, 2023

What is Screaming Frog?

Screaming Frog is one of the most popular and effective SEO tools. This tool has the ability to crawl and index websites in the same way that search engines like Google do.

Because of its capabilities, this SEO tool is known as a tool that can carry out effective website analysis and audits.

This tool will display detailed information about various aspects of the website, including structure, metadata, images, source code, and much more.

Screaming Frog Tool Features

This SEO tool is equipped with various features that can help analyze and optimize websites. Some of its features are:

1. Identify Broken Links

Usually, broken links come in the form of 404 errors. The existence of broken links has a significant impact on reducing the quality of the user experience.

Therefore, every website must immediately repair any broken links found. You can use the this tool to identify these broken link issues.

2. Analysis of Page Titles and Metadata

Screaming Frog is a tool that has the feature of analyzing each page title and metadata on the website.

This feature works when it comes to crawling the page title that has been optimized with relevant keywords and the metadata that has been filled with an interesting description.

This information is very important for making adjustments to search engine guidelines so that the website can appear in the top rankings on the SERP.

3. Link Audit

The next benefit of this SEO tool is the ability to audit every link on the website. This tool will analyze internal linksbacklinks, and redirect links.

What's more, this tool is also able to provide information about link status, anchor text, and the nofollow attribute.

A link audit can help you understand your website's link structure, identify broken or irrelevant links, and fix problems that can affect SEO.

4. Identify Duplicate Content

Search engines consider content that has the same page title, description, or heading as duplicate content. Every website is strictly prohibited from having this type of content.

Therefore, its presence can lower the website's ranking on search pages.

To prevent this, you can use the duplicate content identification feature that the SEO tool has.

This feature will track pages that have similar or identical content.

By recognizing duplicate content, you can take action to fix it, such as editing the content, adding canonical tags, or removing unnecessary pages.

In addition, this tool also has the ability to find content that has low or poor performance.

This capability allows you to make content improvements as soon as possible so that they have maximum performance.

5. Review Robots and Directives

Have you wondered why your content doesn't appear on the SERP? It may be caused by the URL being blocked by the robots.txt file.

Therefore, you should periodically check the website URL to find out which links are blocked.

Screaming Frog is a tool that has the feature of analyzing robots.txt and directives on websites.

Apart from that, this feature also features the ability to find canonical URLs and links with the 'noindex' or 'nofollow' commands.

6.  XML Sitemap

This SEO tool can help you manage your website by generating an XML sitemap. The sitemap has a vital role in making it easier for crawler bots to index website pages.

Through this feature, you can ensure that the XML is updated and contains relevant pages. That way, the website will experience increased visibility on search pages. 

7. Integration of GA, GSC, and PSI

Another important feature that this reliable SEO tool has is that it can connect with Google Analytics (GA), Google Search Console (GSC), and PageSpeed Insights (PSI).

This integration can make it easier for you to find out the performance of each URL in detail and view SEO metrics such as organic traffic, keyword rankings, and website loading speed.

8. Website Structure Analysis

Website structure has a direct effect on SEO. This is because this section can affect the user experience.

The existence of a good structure makes the website easy for users to understand.

Based on this, every website must have an optimal structure. This SEO tool has a website structure analysis feature that divides the content into several categories.

This analysis feature will evaluate the internal structure of links and URLs and understand the hierarchy of website pages.

What is Screaming Frog Used for?

This SEO tool can provide a number of significant benefits for website analysis and optimization. Here are some of the benefits you can get:

1. Identify Technical Problems

Various technical problems that have an impact on SEO performance, such as page faults, duplicate content, and broken URLs, can be easily identified.

This information can be used as material for consideration in taking corrective actions needed to ensure the website functions properly.

2. Monitor Changes

This tool can monitor changes to the website all the time. This SEO tool will track changes to URL structure, such as adding or deleting pages, increasing or decreasing the number of words on a page, and so on.

This is very helpful for measuring the impact of SEO measures and monitoring website performance improvements over time.

3. Analyzing Competition

One of the capabilities of Screaming Frog that other SEO tools may not have is crawling and indexing capabilities.

This capability can be used on competitor websites to collect required data, such as website structure, keywords, heading tags, and other important elements.

The data obtained can be used as insight to improve the website and develop an even more effective SEO strategy.

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