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Artificial Intelligence: Definition and The Benefits

Last updated: Aug 25, 2023

Artificial Intelligence
Cover image: Illustration of artificial intelligence used in making machines or software that follows the human mindset.

What is Artificial Intelligence?

Artificial intelligence is the science used in making a machine or software so that it can follow the human mindset and activity. Artificial intelligence is abbreviated as AI which is generally associated with human intelligence such as learning, pattern recognition, and problem-solving.

Examples of artificial intelligence is machine learning (ML), computer vision, deep learning, natural language processing (NLP), face recognition, and others. AI needs data as a source of knowledge, just like humans. The important points in data processing by AI are learning, reasoning, and self-correction.

Artificial Intelligence Benefits in SEO

Currently AI has been widely used in various aspects of life to facilitate human activities. AI has become at the core of search engine algorithms like Google so that they can show relevant results to users.

Therefore, AI is also widely used in SEO matters to help websites rank higher in the SERPs. Some of the artificial intelligence benefits in SEO are as follows:

Identifying Opportunities

The first benefit of AI is that it can help web owners identify opportunities. One of the advantages of AI is that it is able to process large amounts of data in a short time.

This capability makes AI suitable to help analyze the performance of your site compared to competitors. In addition, you can also take advantage of AI in conducting content research, determining topics, and choosing keywords.

Optimizing Content Creation

Besides, helping with opportunity analysis, AI benefit is to help optimize content creation. Some of the conveniences provided by AI are:

  • AI writers can create content automatically according to the topics selected by the user.
  • Can be used to easily create featured snippets.
  • Assist web owners and content writers in paraphrasing articles.
  • It is useful to show the reading time required by the user and can analyze the readability of an article.
  • Checks grammar and provides appropriate word recommendations.

Optimizing Voice Search Results

One of the search engine features widely used by internet users is voice search. Voice search is one form of AI application, namely speech recognition, where search engines will display search results based on the user's voice.

That's why web owners also need to optimize voice search to bring in more traffic. To optimize a website for voice search, you can use latent semantic indexing (LSI) keywords in articles so that search engines can better understand the content you convey.

Analyzing Website Technical SEO 

Machines or software equipped with AI can assist you in implementing SEO strategies such as collecting data, conducting analysis, and generating recommendations for improving SEO strategies. AI software can help with technical SEO strategies on your website, for example,

  • Website audit
  • Optimizing web content automatically
  • Fixing content plagiarism issues
  • Analyzing web content performance

Improve User Experience

User experience is a Google ranking factor and other search engines. You can also leverage AI to improve the user experience on your website. For example, you can use a chatbot to answer customer questions, display product recommendations, or other interactions.

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