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Last updated: Oct 06, 2022
The eventualities are an inevitability that drives every business player to prepare scenarios and adapt. Watch the Anti-Trivial podcast featuring Mas Rochman, Bro Jimmy, and Pak Agus; a combination of a business practitioner, investor, and company leader, discussing how to enhance the foresight of business leaders in welcoming 2025. Don’t miss this special year-end edition of cmlabs Class, Episode 24 with title "New vs Conventional Search Engine. Prepare for the Eventualities!"
See Event DetailsInbound marketing is a method that focuses on attracting potential customers. Its principle is to make potential customers interested in your business so that they come to you when they need a certain product or service.
How to get consumers interested in your business? Of course, by providing something useful and able to solve their problems. As such, a good relationship will be established when consumers get what they need from your business.
It is this relationship that will be the reason for consumers to return to your business. Therefore, such a strategy is useful to build valuable and long-lasting relationships with consumers.
We know outbound marketing as an old-style marketing method where businesses actively approach consumers and make offers. This strategy is primarily used to target a large audience.
Unlike outbound marketing, the inbound strategy is a method that relies on organic and genuine ways to interact with and get consumers. This means that businesses do not encourage consumers to view promotional content and buy products, but rather provide solutions that are really needed.
However, that does not mean that inbound is better than outbound. Both have their own roles and can be used to complement each other.
You can build relationships with consumers through content while encouraging them to convert with ads. This is an example of the combination of inbound and outbound marketing.
Inbound marketing is a method that requires a lot of resources and time. Even so, there are many benefits that will positively impact your business. The importance of implementing such a strategy is:
You can use the inbound strategy to educate and build awareness for your brand. By consistently delivering quality content, your audience will understand what your business is doing. Consumer trust will also be built because they will always get valuable content.
When you implement the inbound strategy in marketing activities, you are trying to solve an audience's problems through useful content. This content will always be sought after by the audience, and over time, your audience will continue to grow. This will eventually increase your organic traffic.
When the website is already getting a lot of traffic, then your audience becomes potential customers that you can direct to conversion. This process will certainly be easier because your relationship with the audience is already well established.
The inbound strategy in marketing does not rely on paid channels that require large costs, but the results obtained are only short-term. The strategy relies on organic channels to get traffic and conversions in the long term. Therefore, the costs incurred are lower and the results obtained will last longer.
Content created using the inbound method will always be able to generate traffic to the website. This is different from a paid channel, which will only last as long as your ad runs. This implementation can be used as a long-term investment for your business activities.
In building a good relationship with consumers, the inbound method works in three main stages. The three main stages are as follows:
Attract the target consumers using valuable content so that consumer trust can be built. Choosing target consumers with the right demographics, concerns, and goals is very important so that you can build long-term relationships.
When a good relationship is established, it will be easier for you to offer solutions. At this stage, your task is to solve consumer problems and help them achieve their goals so that consumers will be more interested in buying the product.
Stay in touch with consumers after they make a purchase. The goal is to build consumer trust and loyalty. You can provide assistance to support consumers in getting the benefits of the purchases they have made.
The inbound strategy can be implemented by using several methods. Each method requires a different application according to its needs. Here are some examples that can be applied:
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