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Last updated: Jun 20, 2024
The Google Hummingbird is an algorithm update released in August 2023 with a focus on Google search queries to show relevant results to users.
Different from previous algorithm updates, such as Panda and Pigeon, this Google algorithm not only changes the way Google processes queries but also marks a total rewrite of the algorithm core.
Through this update, you can easily find more relevant results as Google better understands the queries you write down.
In addition, this update also plays a role in voice search on mobile devices. It aims to make it easier for users to search for information using natural or conversational language.
After understanding the definition, you might be curious about how the Google Hummingbird algorithm works. Let's take a look at the following explanation.
The previous algorithm only displayed specific query results, for example, if you want to search for a "sofa" then you have to type the keyword "sofa" to get the same results.
Different from that algorithm, this update can now display broader results with indirect queries.
For instance, you want to search for "sofa", but you use different keywords such as "seating for two" or "sitting room furniture".
In this case, Google will still show search results for everything related to your query, including "sofa".
This means that through the Hummingbird algorithm, Google can better understand what you are talking about even if it is implied.
The main purpose of Google Hummingbird algorithm is to implement meaning technology, which is Google's approach to making interactions with users feel more human even if users don't enter the proper query.
Apart from understanding the definition of this update, you should also understand its impact on SEO.
Google Hummingbird affects about 90% of SEO searches. However, the impact is small because the Hummingbird algorithm focuses on user search queries.
In most cases, this Google algorithm assesses the relevance of a website by considering the context of the query submitted by the user.
Thus, if you are a business website, then your main focus should be to provide relevant, quality content that meets the needs of users, rather than just using a lot of keywords or keyword stuffing.
If you already understand the definition and its impact on SEO, then it's time for you to learn how to optimize after its update so that the content created becomes more relevant and easily found by users.
Here are some strategies that can help you optimize your content to meet the requirements of this algorithm update:
The first step is to conduct keyword research. Keyword research remains important as it can help understand the needs of potential customers.
You can customize your content strategy to increase organic traffic and provide more opportunities for conversion.
With the help of keyword search tools, such as Google Keyword Planner, you can obtain information such as search location, keyword popularity in real-time, and relevant keywords.
Thus, you can consider keyword difficulty and search volume to filter out keywords that match your business goals.
The next optimization method is to ensure that your high-quality content presents new information that is not provided by competitors.
Google, as the largest search engine platform, also considers that the quality of content highly affects their performance.
According to Google, good content should convey experience, expertise, authority, and trust (E-E-A-T).
Below are a few guidelines to assist you in crafting impactful content:
Schema markup is code that describes parts of a website in a way that Google can easily understand.
Google uses schema markup to understand the meaning behind different pieces of content to display more informative search results to users. For example, recipe markup displays results for recipe ingredients and cooking times.
While there is no certain proof that the use of schema markup directly affects website rankings, at least it helps Google to present useful information more quickly to users.
The last step in this algorithm optimization is link building. The goal is to direct users and search engines to relevant and useful content within the website.
By using the right anchor text and good internal links, you can strengthen page authority and increase user engagement.
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cmlabs is strive to help enterprises to step up their SEO activities. We called it end-to-end SEO through the product, tools and services (consist of SEO Consultant, SEO Content Writing, and Media Buying). Aside of that, cmlabs still have SEO tools that is designed for webmaster and writer to fulfill their needs. Here are several free access SEO Tools for you!
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(+62) 21-666-04470These strategic alliances allow us to offer our clients a wider range of SEO innovative solutions and exceptional service.
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These strategic alliances allow us to offer our clients a wider range of SEO innovative solutions and exceptional service.
Psst! Hey there, SEO Stats and Tools SEO company! If you've ever planned of conquering the United Arab Emirates market, you've come to the right place!