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What Is Predictive SEO and How It Benefits Businesses

Last updated: Jul 02, 2024

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What Is Predictive SEO?

Predictive SEO is an advanced SEO tactic that allows you to anticipate what customers will need or want to see in the future, enabling you to create content before your competitors do.

Unlike traditional SEO, which often reacts to current trends, this SEO strategy uses valid data and historical information to optimize content proactively.

So, how does it differ from usual SEO tactics? While typical content creators wait for trends or popular moments to create content, SEO predictive allows you to cover topics before they become widespread, giving you a head start.

Instead of joining the crowd when a topic is already saturated, you can lead by creating content based on upcoming trends.

Benefits of Predictive SEO

Using predictive SEO for keyword research provides a significant advantage: you can rank for those keywords when users begin searching for them.

When your website is among the first to publish content on a trending topic, it gains higher authority, attracting references from other media and sites.

While it doesn't guarantee 100% accuracy, since predicting the future is inherently uncertain, it aims to keep you ahead of the competition by targeting specific keywords before they peak in popularity.

How Impactful Is Predictive SEO to Business?

Predictive SEO can benefit all types of industries, including B2C, B2B, and more. For businesses reliant on informative content, this SEO tactic is particularly valuable, allowing them to stay ahead of trends faster than competitors who don’t use this tactic.

However, the effectiveness of this SEO tactic also hinges on how well-crafted your overall SEO strategy is.

The longer you implement SEO, including predictive methods, the more refined and accurate your predictions will become. While SEO predictive may not be the foundation of your strategy, it can serve as a powerful addition to enhance search results.

Predictive SEO Strategy

To successfully implement this SEO tactic, several strategies can be applied, such as:

1. Analyzing Past Data

You can start this approach by examining past data from Google Analytics. This analysis can provide insights into how certain topics or strategies performed previously, helping you predict future performance. In addition, you can also use this data to inform your SEO strategies and content planning.

2. Regularly Check Keyword Searches

Next, regularly monitor keyword searches, as keywords are what drive users to search engines. By tracking keyword searches, you can identify topics and keywords gaining interest, positioning yourself to create content that will attract more traffic.

An increase in clicks and impressions in Google Search Console over three to six months indicates a topic’s growing popularity.

3. Monitoring Trends via Social Media and Google Trends

To find out what trends people are talking about, use social media like X, TikTok, Instagram, and Google Trends.

Social media influences the development of trends because it encourages sharing. The more post is shared by users, the greater its reach. In this way, a topic can spread quickly.

Then, to find out what keywords are popular, you can use Google Trends. This tool from Google will show you statistics about the popularity of your keywords.

You can also compare the popularity of some keywords in different countries. Additionally, Google Trends shows a popularity ranking that indicates how many searches were made for that keyword over time,

In addition to showing current and future trends, Google Trends also provides historical trend data to help you dive into once-popular topics.

4. Analyzing Page Traffic

Examine page traffic to gauge content demand. Low traffic indicates a lack of interest, whereas a spike in traffic suggests a topic’s rising relevance.

Google Analytics can help you understand visitor behavior and identify the type of content that attracts and retains visitors.

5. Determining Content Topics for the Future

Content is essential for ranking in search engines and driving website traffic. This SEO tactic involves identifying future content topics that will drive traffic.

You can do this by looking at data such as click-through rate (CTR) or time spent on a page to see which topics will produce the best results or performance.

You can also look at the time of year to predict the best time to create content. Knowing this information can also help you predict the best time to publish content to maximize its effectiveness.

Identifying future content topics will help you create a more effective strategy. You can produce content that will resonate with your audience and increase engagement and rankings in the future.

6. Using Google Alert

Google Alert is a valuable tool for staying informed about new content related to specific keywords. This tool sends alerts to your email, helping you monitor keyword developments and the latest related information, ensuring you stay updated and proactive.