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Thin Content: Definition, Features, and How to Improve It

Last updated: Dec 27, 2022

What is Thin Content?

Thin content is content that has little meaning for users. It also means that the content does not provide much benefit to its readers.

If you write such content, your website will not be able to perform well and be seen on the first page of the SERP. This is because search engines like Google have the ability to detect low-quality content like that on every website.

If Google manages to find such content on your website, a low score will be given, which automatically makes your website's chances of appearing at the top even smaller.

Thin Content Characteristics

Here are some of the characteristics of low-quality pages or content that you need to know:

1. Content Duplication

Duplicating content from other sites is an act that Google doesn't recommend. The act of copying and pasting to translate foreign-language content is also considered an act of duplication.

If you don't want to get penalized by Google, create original content. Don't forget to edit and check for plagiarism before publishing your content to ensure that it is not duplicated. 

2. Doorway Page

In managing a website, you must ensure that there are no keywords or key phrases that are similar between one page and another. Because such actions can be considered a "doorway page" by Google.

Search engines will think that your website pages are not of high quality because it seems that you are doing excessive keyword optimization. Create content with the main goal being the convenience of readers, not increasing website ranking.

3. Irrelevant Affiliate Links

Using an affiliate link is an effort to increase organic traffic by placing a link that connects one page to another.

However, if you post an affiliate link that is irrelevant to the content, this is also considered a violation by Google. Because from here it seems that you are installing a link only to increase the website's ranking without paying attention to the relevance between the content and the affiliate link.

4. Content is Too Short 

If you want a top spot on the SERPs, you also have to be able to produce content that is concise, clear, and meaningful to users. If you create content with insufficient information, users will not receive an adequate explanation. Don't forget to also use easy-to-understand language to make users comfortable when reading your content.

How to Fix Thin Content

The first thing you can do to fix such content is to do a site audit. Through this site audit, you will find out which pages are detected as having low-quality content.

You can make several improvements, such as increasing the amount of information, improving the grammar of the content, and removing some keywords to reduce the risk of being detected as a doorway page.

Don't forget to replace the same keywords, even though the content is different. Choose the right keywords according to search intent to optimize your website. This will help you minimize the risk of getting penalized by Google.

If you want to thoroughly detect low-quality content on your website and improve it, you can use SEO services to help your website rank higher in search engines.

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