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Last updated: Nov 18, 2022
Google Shopping is Google's advertising service that makes it easy for consumers to search, compare, and buy products from various merchants. You can advertise your products on this platform by displaying the photos, descriptions, prices, and URLs that lead to website purchase pages.
Your ad will be displayed by Google on the search results page (SERP) in the "Shopping" section. There, consumers can find a wide selection of products from various sellers and compare them.
The way Google Shopping works is by using product data uploaded by website owners to display advertisements for their products. Additionally, you need to use Google Merchant Center and Google Ads if you want your business to appear in the shopping section of Google searches.
Google Merchant Center is used to upload and store product information via the form provided. Meanwhile, Google Ads is used to manage and analyze advertisements, such as promotions and budgets.
Google Shopping is an advertising service that makes it easy for e-commerce-based websites to promote their products directly on the SERP. By understanding what it is and using it, you will get various benefits, including:
Now is the time for you to learn how to create and run Google Shopping Ads. To manage them, you need to have a Google (Gmail) account installed in Google Merchant Center and Google Ads. The stages of advertising are as follows:
Google Merchant Center serves as a repository for product information that will be displayed in search results. Therefore, you must first create an account. The method:
In the previous stage, you were asked to fill out the "Business Information" section completely. This information will later be used in various features and tools in the Google Merchant Center. Here are some data that you need to fill in:
Choose a place where your customers will check out. There are several options available, namely on the website, at a local shop, or through Google. You can select more than one place and change the selection at any time. Here's the short explanation:
The feed refers to a file that contains a list of products you want to advertise. The steps to enter product data feeds to be displayed on Google Shopping are as follows:
The ad format displayed on Google Shopping is an image, so you need to adjust your product photos and optimize them to attract buyers. This stage is very important because Google will also verify the images displayed.
If the image doesn't meet the criteria, you won't be able to serve your product. In fact, Google may even disable an account for a photo that violates their terms.
Make sure that your product photo meets the criteria below:
Why should Google Merchant Center and Google Ads be linked? This is because products can only be displayed on Google Shopping if you are already running ads. Follow this guide to find out the steps:
If you want to add another Google Ads account, you can follow this guide:
After Google Merchant Center and Google Ads are connected, you can run ads on Google Shopping. To do so, you need to sign in to your Google Ads account. The steps for placing Shopping ads on Google Ads are as follows:
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Learn more about SEO at cmlabs resources
cmlabs is strive to help enterprises to step up their SEO activities. We called it end-to-end SEO through the product, tools and services (consist of SEO Consultant, SEO Content Writing, and Media Buying). Aside of that, cmlabs still have SEO tools that is designed for webmaster and writer to fulfill their needs. Here are several free access SEO Tools for you!
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(+62) 21-666-04470These strategic alliances allow us to offer our clients a wider range of SEO innovative solutions and exceptional service.
Psst! Hey there, SEO Stats and Tools SEO company! If you've ever planned of conquering the Philippines market, you've come to the right place!
These strategic alliances allow us to offer our clients a wider range of SEO innovative solutions and exceptional service.
Psst! Hey there, SEO Stats and Tools SEO company! If you've ever planned of conquering the Philippines market, you've come to the right place!