Complete Guide to SEOquake and How to Use It for SEO

In content marketing activities, several tools are needed to help you meet your website optimization needs. One tool that can be used in this regard is SEOquake. So, what is it you need to know about the tools and what are its benefits?

SEOquake is a browser extension that can help you easily audit web pages and monitor competitor websites' performance. This extension provides several SEO audit features for free. To find out more about the extension, review the following guide.

What is SEOquake?

SEOquake is a browser plugin that provides various SEO tools as well as organic data metrics from a website. This plugin is provided by SEMrush and can be used for free. Its role is to simplify the website audit process with just one click.

Currently, the tools can be used on several browsers, such as Google Chrome, Mozilla Firefox, and Opera. When the plugin is installed in the browser, the tools icon will appear in the upper right corner of the browser.

As a webmaster, these tools will help you with conducting website analysis and competitor research. Its use is also very easy. It is enough to open the website page that you want to analyze, then click the tool icon.

Once the icon is clicked, you will get various metrics of the website you are currently on, such as traffic, backlinks, and other parameters. Apart from organic data, SEOquake offers a variety of other tools, including an SEO audit, a keyword density report, an analysis of external and internal links, and tools for comparing URLs/domains. 

In addition to displaying data on the currently opened website page, the extension can also display a summary of data on each page that appears in search results (SERP).

With this tool, you can save a lot of time doing competitor research. You can get data from every website on the SERP in one click.

Parameters in SEOquake

When the SEOquake plugin is activated, you will get various metrics on every website you visit or websites on the SERP. The metrics come from a variety of data providers.

Metrics are grouped based on several parameters, namely domain, page, and backlink. The following is an explanation of each parameter and its metrics:

Domain

The domain parameter contains a metric that measures the domain of the website being analyzed. Some of the metrics on this parameter are:

• Alexa Rank: Site ranking based on the rising score.
• SEMrush Rank: Site ranking based on organic traffic received from Google.
• Compete Rank: Site ranking based on unique visitors.
• Google Index: Number of pages indexed on Google.
• Yandex Index: Number of indexed pages on Yandex.
• Baidu Index: Number of indexed pages on Baidu.
• Bing Index: Number of indexed pages on Bing.
• Yahoo Index: Number of indexed pages on Yahoo.
• SEMrush SE Traffic: Estimated average amount of traffic per month.
• SEMrush SE Traffic Price: Estimated average amount of advertising costs per month on top performing keywords in the domain.
• SEMrush Publisher Display Ads: Number of display ads found by SEMrush from a domain.
• Whois: A link that leads to a page containing data from the website owner.

Page

The page parameter contains metrics related to the specific page currently being opened on the website. Some metrics on page parameters:

• Google Cache Date: The last time the latest cached version of the web page was created.
• Facebook Likes: The number of likes the page gets on the Facebook platform.
• Pinterest Pin Count: The number of Pins a page gets on the Pinterest platform.
• Source: Link to view the source of the page.

Backlink

The backlink parameter contains metrics related to the number of links pointing to a page or website domain. Here are some metrics on backlink parameters:

• Google Links: Number of backlinks on a specific page found by Google.
• SEMrush Links: Number of backlinks on a specific page found by SEMrush.
• Baidu Links: The number of backlinks on a specific page found by Baidu.
• SEMrush Linkdomain: Number of backlinks on websites with www or non-www domain versions found by SEMrush.
• SEMrush Linkdomain2: Number of backlinks on websites with overall domain version found by SEMrush.

SEOquake Basic Uses

SEOquake provides a variety of features with various uses to help you audit your website. The number of features available is a notable advantage of this SEO tool when compared to others. Find out what tools are available and their uses below:

SERP Overlay

The SERP Overlay feature provides a convenience for you when you want to audit competitor websites that target similar keywords in the SERP. You no longer need to audit every competitor's website on the SERP by entering them one by one into the audit tools.

Simply by entering a query in Google search, you can see a bar containing parameters located at the bottom of each website in the SERP. These parameters are presented briefly so that you can find out the performance of each competitor's website.

SEObar

When you have activated the plugin and visited the landing page on a website, the SEObar tool will appear at the top of the landing page. SEObar displays website performance data quickly and concisely.

The SEObar is very useful when you find an attractive landing page on a competitor's website. This feature will provide the parameters of the page in an instant, so that not much time is wasted on auditing.

Panel

Maybe you feel that the data displayed in the SEObar is too concise and difficult to understand. If so, you can take advantage of the panel. This feature will display page performance data with more complete, but still concise, information.

The way you use it is by clicking on the icon in the top right corner of your browser. When you click it, a pop-up will appear containing the metrics and parameters of the page.

Page SEO Audit

The plugin provides more advanced auditing tools where you can get page analysis results such as errors, warnings, and recommended solutions to improve website performance.

You can access the results of this audit by opening the panel as described previously, then clicking the 'Diagnose' menu. You will be directed to the SEO Audit Page page, which displays complete website audit data.

Keyword Density

It also provides complementary features in the form of keyword density tools that measure the level of keyword density in a piece of content. With this feature, you will find out the number and percentage of keywords used in the content created.

To use it, simply open the keyword density menu located on the feature panel or page SEO Audit Page.

In addition, there are several other keyword density tools that you need to try, such as the Word Counter Tool from cmlabs, which counts the number of words in an article and the number of keywords used.

Internal and External Link Analysis

In addition to keyword density, there are other complementary features that are used to analyze internal and external links. Use this feature to find out the internal and external links that a page has, as well as parameter data on each of these links.

Just like keyword density, you can access the internal and external link analysis results pages by opening the 'Internal' and 'External' menus in the Page SEO Audit.

You can also use other tools to track the source of the links that a page is getting from other pages. One of the tools you can use is the Link Analyzer Tool from cmlabs.

URL and Domain Comparison

One more additional feature of SEOquake is a tool to compare URLs or web domains. This feature allows you to get parameter data from two different URLs or domains and compare them.

You can access this feature by opening the 'Compare URLs/Domain' menu in the Page SEO Audit panel.

Advantages and Disadvantage of SEOquake

Among the many SEO tools that you can use, SEOquake provides convenience and practicality for beginners or professionals to research and audit websites. As a consideration, before using this tool, you can check the list containing its advantages and disadvantages below:

How to Install SEOquake Extension for Chrome

If you want to use these SEO tools for free, you must first install the extension in your browser. In this section, we will focus on how to install it on Chrome.

Therefore, make sure that the browser you are using is the latest and most compatible version. You can follow the SEOquake for Chrome guide below:

1. You can visit the SEOquake for Chrome page to install the plug-in in the browser.
2. Click the ‘Add to Chrome’ button.
3. After the installation process is complete, you can immediately use this tool.
4. To use the SEObar, you can visit the web page you want to analyze, and a bar containing the summary of the web page data will appear.
5. To access the panel features, you can open the website page and click the icon in the upper right corner of the browser.
6. To use SERP Overlay, you can do a Google search. You will see a summary of the data on each website that appears in the SERP.

After learning in detail about SEOquake, you are now ready to use it. Practice the guidelines in this article, starting from how to install it on Chrome to how to use each of its features. Hopefully, with this guide, you can do website audits and competitor research more quickly.

You must know that website auditing is not an easy task, let alone its optimization process. Worry not if such a problem arises, for you can use SEO services that provide a professional team to help make the SEO optimization process on your website easier.