8 Optimization Ways to Improve Your SEO Online Store

In the digital era, like now, technological developments can be utilized to run a profitable business.

Perhaps you have heard a lot about the existence of e-commerce or online shops, which are increasingly prevalent in Indonesia.

Indeed, the online shop business is becoming more promising, especially if it is equipped with an SEO strategy that will help it achieve the best SERP position.

This guide will discuss various optimization methods to improve your SEO online store. Let's see the complete discussion below.

8 Optimization Ways to Improve SEO Online Store

If you use a website to run an online store business, you need to apply the right online store SEO strategy.

Here are 8 ways to optimize your online store SEO.

1. Use LSI

The first online store SEO strategy is to use LSI, or Latent Semantic Indexing. Have you ever heard of this term?

The use of LSI aims to tell search engines about the relevance of content on a website.

LSI itself is a collection of keywords that are related to the main keyword. In general, this LSI is synonymous with keywords that state synonyms.

In online store practice, this can be exemplified by several keywords. For example, if you sell facial skincare products, you can combine the keywords "facial soap" and "facial wash" in your content.

LSI is very important to implement because using this type of keyword can save your website from keyword stuffing.

2. Use Schema Markup

Have you ever heard of schema markup in SEO? Schema markup is an element that allows your content to be displayed more uniquely and attractively.

Usually, schema markup is also called a rich snippet. The snippet allows you to double your CTR.

In general, schema is implemented through several stages of coding on your website. You can choose what kind of snippet you want to use.

For online shop businesses, the most widely used rich snippet is rating, so this will show how users value service and other aspects of your online store.

3. Keyword Research

Keyword research is one of the most crucial SEO online store methods. Because how can you run a campaign in content if you don't target certain keywords?

Therefore, determine what kind of keywords you want to include in the content.

In fact, you can also use branded keywords if possible, considering that your business has an online shopping niche.

To do keyword research, you can use several well-known tools, such as Ahrefs Keyword Generator, SEMrush, and Ubersuggest.

If you are looking for more revenue, you can use the Google Keyword Planner, because this tool allows you to find out how much the cost per click of a keyword is.

4. On-Page Optimization

Technically, a website should have a good technical side. However, that doesn't mean you only need to focus on the technical side. You also need to pay attention to on page SEO on your website.

Because on-page optimization is one of the best practices for improving your SEO online store strategy.

On page SEO itself aims to assist Google in crawling a website.

There are several on-page SEO elements that you can optimize, including:

• Product description
• Meta titles
• Meta description
• H1
• Picture title
• Image alt text
• URLs

5. Use User Friendly URLs

Basically, a URL is a link that will direct users to the page they want to go to.

URL is an element that must be written clearly and concisely. This is because URLs can help Googlebot crawl every page on your website.

Using long URLs can make it difficult for Googlebot to understand the contents of your content.

Make URLs user-friendly and try to contain targeted keywords to make your site easier to crawl.

There are several best practices that you can use to optimize URLs for your online store, including:

• Limit URL length to 60 characters
• Match the URL to H1
• Avoid using unnecessary words
• Avoid including categories in URLs

6. Include Product Reviews

Even though it sounds simple, including product reviews in an SEO online store that is considered quite powerful. Why?

Reviews from users will help you build trust with them.

If users trust the online store that you manage, this has the potential to make your website get more traffic.

And of course, you have the opportunity to get better product sales results!

The more users mention the words "fast delivery", "inexpensive", "quality", and other key keywords, the easier it will be for Googlebot to understand that your online store sells a variety of quality products at low prices and that they are delivered quickly to customers' homes.

7. Improve Website Structure

The next way to do SEO online store is to improve the structure of your website. This is very important to do because you cannot build a website with a random layout.

This is because one of the functions of improving website structure is to provide a better user experience.

If your website has a neat structure, users can feel at home and comfortable when browsing your online shop website.

In addition, a neat website structure can help your website rank at the top of the SERP.

Some things you need to do to improve the structure of your website include:

• Limit category levels; don't create too many category levels
• Make simple topic divisions
• Expand a common category into additional categories

8. Social Media Marketing

If you want to optimize your SEO online store more effectively, don't just rely on your website to carry out the marketing process.

You can try several additional alternatives, such as doing social media marketing. Integrate your website with social media accounts to get more traffic.

This allows you to share any website content to social media accounts more easily.

Create an attractive promotional campaign, so you have a great chance of getting lots of new users for your online store.

Thus, the guide to maximizing the use of SEO online store strategy.

Website optimization is very important to do, especially if you want to win the top search engine position.

You can use SEO services to define each optimization strategy more easily. This is because SEO services are able to help you develop a detailed and target-oriented marketing strategy to optimize the performance of your website.