9 Best CMS for E-Commerce: The Ultimate Recommendation

In the modern age of technology, the existence of e-commerce for online stores plays a vital role in achieving business prosperity.

Hence, it is imperative to utilize the finest e-commerce CMS available to establish and oversee your online store effortlessly.

Before selecting a suitable e-commerce CMS, it is crucial to take into account the requirements of your business, the size of your online store, as well as the desired extent of customization.

By using the right e-commerce CMS, you can achieve optimal results and succeed in the digital business.

So, what are the best recommendations for e-commerce CMS?

Before getting to know the various types of e-commerce CMS, let’s first understand the definition and features that should be available within the following guide.

What Is an E-Commerce CMS?

In order to grasp the concept of the best e-commerce CMS, it is essential to get familiar with the overall definition of CMS. 

A CMS (content management system) is a platform that enables the creation, editing, organization, and publication of content.

By using this platform, you can manage all aspects of your online store, such as product listings, orders, payments, inventory, and so on.

Best CMS for e-commerce also typically comes with various features to facilitate the management and operation of an online store, including:

• Intuitive user interface
• Customization of store appearance and design
• Integration with payment gateways
• Inventory and order management
• Marketing Features

Essential Features in E-Commerce CMS

Currently, there are various e-commerce CMS options available, each with its advantages and disadvantages. However, the best CMS for e-commerce should have at least these following key features:

1. User Friendly 

When it comes to building the best CMS for e-commerce, prioritizing a user-friendly interface is crucial. 

The design should enable users to effortlessly navigate through the platform. It also has to ensure that users do not encounter any difficulties.  

2. Optimasi SEO

To maximize online visibility, an effective e-commerce CMS should include SEO optimization features, such as: 

• Modifying page titles and meta descriptions
• Configuring heading tags and URL structure
• Including alt text for images

With these features, you can improve your online store's ranking on SERPs, thus gaining maximum visibility and organic traffic. 

3. Personalized User Experience

A website is a reflection of a business. Therefore, the best CMS for e-commerce should assist you in customizing and designing every part of your online store based on your business goals.

By utilizing the best CMS for e-commerce, you can choose themes, adjust colors, customize layouts, and even utilize other personalized elements.

As a result, your website can create an optimal user experience. According to a report released by Microsoft, 96% of customers report that user experience is an important factor in brand loyalty.

4. Flexible Customization

One important aspect that an online store CMS should possess is providing flexibility in customization.

Some of the best CMS for e-commerce can adapt and modify their features according to your business needs and goals.

Commonly customized features encompass a range of aspects, such as adjusting pricing and shipping settings, selecting payment methods, implementing promotional strategies, and establishing customer loyalty programs.

9 Best CMS for E-Commerce

If you have an online store, choosing the right e-commerce CMS is crucial since making the wrong choice in the platform can consequently hinder the operations of your store.

Here are some recommendations of the best e-commerce CMS for small businesses or experts that you can use:

1. WooCommerce 

WooCommerce is one of the most popular e-commerce plugins. Its immense popularity is attributed to its extensive range of features, such as efficient product management, seamless payment integration, customizable shipping settings, and insightful sales analytics.

Additionally, WooCommerce is known for having friendly usability and SEO for beginners. This can be observed in its highly intuitive user interface, which is easy to understand even for newcomers.

2. Shopify 

This highly acclaimed e-commerce CMS originates from Canada. Shopify is well-suited for international buying and selling activities, particularly in markets located in the USA, Europe, and Canada.

In addition, Shopify offers a range of attractive features, including product management, payment systems, shipping options, sales analytics, and customer service.

However, Shopify is not as popular in Indonesia due to its expansive market scale. Some technical challenges are often encountered when shipping goods from Indonesia to Europe, the USA, and Canada.

3. PrestaShop 

PrestaShop is considered one of the best CMS for e-commerce in terms of its features. It offers highly dynamic features that cater to both sellers and buyers.

Some of the available features in PrestaShop include product management, payment and shipping systems, sales analytics, and integration with third-party services.

4. Magento 

If PrestaShop is known for having excellent features, then Magento is known as the best e-commerce cms in terms of flexibility.

This can be observed in Magento's ability to provide flexibility in determining the size of your online store.

However, Magento is not recommended for beginners. It is better suited for large-scale businesses that have complex needs. 

Magento accommodates these needs through various features, including product management, payment systems, shipping options, sales analytics, and advanced customization. 

5. OpenCart 

OpenCart is an easy-to-use open-source CMS. This online store CMS offers a relatively comprehensive range of features, including product management, payment and shipping systems, and sales analytics.

6. AbanteCart 

If you're new to running an online store business, and looking for the best e-commerce cms for small businesses, then AbanteCart might be the best choice for you.

Apart from having a simple and intuitive interface, this CMS also provides tooltips to assist you when operating it.

Additionally, AbanteCart offers relatively comprehensive features such as payment and shipping systems, product management, and sales analytics.

7. OsCommerce 

The next best CMS for e-commerce is OcCommerce. OsCommerce has been around for a long time, this CMS is known for its large and widespread user community.

As a result, you can easily find support and additional resources when using it.

However, OsCommerce does not keep up with current trends, so it may lack up-to-date plugin and theme options.

8. Cubecart 

CubeCart is known as an open-source CMS which makes it one of the best CMS for e-commerce since it is easily accessible and free to use. This CMS is also supported by a diverse range of features, themes, and plugins.

Unfortunately, CubeCart has suboptimal security protection, and you may encounter some bugs when operating it.

9. Open Real Estate

In line with its name, this specialized e-commerce CMS caters specifically to online businesses in the real estate industry.

Open Real Estate boasts powerful search features, allowing visitors to effectively and efficiently find the needed properties.

That concludes the discussion about the best e-commerce CMS, including the definition, essential features, and recommendations for the best CMS for your e-commerce.

Opting for an e-commerce CMS is the ideal decision for enhancing the performance of your online store. Nonetheless, it is crucial to bear in mind that it is merely a tool.

To achieve a prominent position on SERPs, it is imperative to establish an effective SEO strategy for your online store.

Crafting an SEO strategy is an essential step in guaranteeing that your website attains visibility, drives traffic, and garners customer confidence.

This strategy necessitates regular monitoring and refinement to yield optimal outcomes.

To simplify the process of defining SEO strategies, you can leverage SEO services. These services offer valuable assistance in devising comprehensive marketing strategies tailored to your target audience, thereby optimizing your online store's performance.

You can utilize SEO services by cmlabs to define each SEO strategy comprehensively. SEO services can assist you in developing detailed digital marketing strategies personalized to your target audience to optimize the performance of your online store.