How to Do a Backlink Check with Google Search Console

Using backlinks can help websites get better performance on the SERPs. However, you need to understand how to do a backlink check to determine which one fits your website niche best.

Backlinks are important for SEO because search engines like Google use them as one of the factors in determining the ranking of web pages.

As one of the off-page SEO techniques, backlinks can be considered "endorsements" or recommendations from other websites.

This shows that the content on the targeted website is of high quality and relevant to other websites' niches.

Before going into the discussion about how to do a backlink check, first understand how important it is to use links from other websites in SEO practices.

The Importance of Backlinks in SEO Practices

Search engines consider backlinks as a factor that shows website authority and trust.

Websites that have a lot of quality backlinks tend to be considered more credible and relevant by search engines.

So it's no wonder that websites with quality backlinks occupy the top positions on search results pages.

But keep in mind that it's not just the quantity of backlinks that matters, but also their quality.

Backlinks from websites that are authoritative and relevant to your content are more valuable in the eyes of search engines.

In addition, backlinks that are created organically through informative content tend to be more valuable than those that are forced and of low quality.

So it can be said that backlinks are an important factor in SEO strategy. For this reason, getting quality and relevant backlinks can help improve website performance in SERP.

To make SEO performance increase effectively, you need to understand how to do a backlink check as described in this guide.

Check High-Quality Backlinks to Improve Website Performance

The quality of a website's backlinks can effectively improve the site's performance. Therefore, you need to check the links that point to the website so that they don't have a negative impact.

Please note that the backlinks you use must comply with Google's policies so that they are not considered spam.

Backlinks that are considered good are obtained organically. Apart from this quality, pay attention to how to check the backlinks below to determine their quality:

Determine the Backlink Source

The first step in checking backlinks is determining the source. This method can be done by looking at the Domain Authority (DA) of a website.

The authority of a domain determines how strong the backlinks are pointing to your website.

Therefore, make sure to look for websites with high domain authority so that they appear more credible and valuable in the eyes of search engines and users.

Check Relevance

Besides domain authority, the backlinks you use must be relevant to the website niche. This can be seen from the context of the website used as the source of the backlink itself.

Check the relevance of the topic on the backlink source to your website. If it matches the discussion on your website, then the backlink is relevant.

Conversely, if the source of the backlink is not closely related to the topic of discussion on your website, then the level of relevance is low.

For example, look for backlink sources that discuss SEO if your website is struggling in the same niche. Avoid backlinks from websites that are far from discussing related topics.

Evaluating Anchor Text

In general, using anchor text can help optimize SEO performance. In terms of backlinks, hyperlinks that are seen in this text need to be seen for their relevance so that they can support website optimization.

Make sure the anchor text used as a backlink is relevant to the content on your website. If it is irrelevant and overly optimized, then search engines like Google will consider it a spam violation. 

Observing Backlink Profile

To get maximum optimization results, you need to check backlinks by evaluating their profiles regularly.

One way to do this is to do manual checks. You can check it by visiting every website that provides backlinks to your website.

Check whether the website is relevant to the same niche or topic as your website. Make sure that the quality of the content presented is also high, and check whether the backlinks were obtained organically or through purchases.

In addition, use Google Alerts to detect keywords that are relevant to your website. Every time a new website provides a backlink, you will receive a notification from Google.

Check Spammy Backlinks

Apart from checking your profile regularly, you also need to check for spammy backlinks. The use of backlinks like this can have a negative impact on your website's ranking in the SERP.

To find out if a backlink is spammy, you can check its authority, context relevance, and less relevant anchor text.

How to Do a Backlink Check Using Google Search Console

After understanding the importance of a backlink check for SEO and the methods to determine high-quality backlinks, you need to know how to check it with Google Search Console.

Google Search Console (GSC) is a free tool provided by Google to help website owners understand their website's performance in Google search.

With this tool, website managers can improve certain aspects that affect their performance in the SERP.

Through GSC, website owners, SEO specialists, and web developers alike can track the source of the links that point to the website.

The way to check backlinks can be applied using Google Search Console through the following steps:

1. Sign in to your Google Search Console account.
2. Select the website you want to check for backlinks.
3. On the left navigation panel, click "Links" under "Traffic and Index".
4. Click "More" in the "Top linking sites" or "Top linking text" section to see a list of backlinks.

To examine backlinks more comprehensively, you can use filters to limit them by country of origin, type of linked page, or even links that block Google.

In the list of backlinks, you can see information such as the source URL, number of backlinks, and dofollow or nofollow status.

Using GSC, you can also click on each backlink to see more details, such as the textual link and linked page.

Also, make sure to check your backlink profile regularly to monitor the quality and relevance of the links leading to your website.

Demikian akhir dari panduan seputar cara cek backlink website dan beberapa hal yang perlu diketahui dalam mengecek kualitasnya.

Make sure every link that leads to your website is evaluated in terms of its quality and relevance so that it can help its performance in the SERP.

Keep in mind again that backlinks need to be obtained organically in order to be able to maximize website performance without violating Google's provisions.

To get your website optimized well, you can use SEO services from specialists in their fields.

With the help of specialists in the field of SEO, you can develop an organic website optimization strategy and get the most out of the SERPs.