Copywriting is a term familiar to most people because it plays a crucial role in marketing strategies.

However, to achieve success, one must apply unique and memorable copywriting techniques to capture the audience's interest.

So, what are the memorable copywriting techniques? Check out this guide to learn how to create compelling copywriting to increase brand awareness or drive business sales.

7 Copywriting Techniques

The copywriting technique is a guideline you can follow to write copy that attracts your audience to buy and use your product or service. Here are some effective techniques you need to know.

1. AIDA

AIDA stands for Attention, Interest, Desire, and Action. It is a copywriting technique designed as a persuasive approach to attract consumers to buy the services or products offered. The following is an explanation of each component of AIDA:

Attention: This section deals with how to attract potential customers. This element can be maximized by placing captivating headlines. Sometimes, a solid opening sentence with a strong appeal is also required. The copy must also be relevant to customers and encourage them enough to take certain actions.

Interest: This element serves to generate interest in potential customers. You can focus on explaining product benefits to build interest. Describe how the product or service can solve certain problems and build relationships with consumers by presenting content that is concise, logical, relevant, and to the point.

Desire: In the desire section, you need to support interest with relevant promotions that can turn it into desire. The simplest way is to provide promos or discounts on a product.

Action: The last part is the action related to the CTA (Call to Action). This part is crucial as it encourages consumers to take real action, such as registering for something or purchasing a product.

2. Observe, Imitate, Modify

Observe, Imitating, and Modify is a basic copywriting technique that is easy to apply. 

In this technique, you need to observe the copy on a product you want to reference, then replicate a similar approach with unique and different modifications. 

For example, if a brand uses the AIDA method successfully, you can try it too, but you should add innovations that are new and unique.

3. Sensory Word

Sensory words describe what is seen, heard, smelled, and felt. This copywriting technique attracts potential customers' attention through sensory experiences. 

You can find this kind of copywriting in an air freshener advertisement: "Enjoy the natural fragrance of lavender and make your house atmosphere fresh like never before.”

This sentence involves the olfactory sensor, making consumers easily remember the product.

4. FOMO (Fear of Missing Out)

FOMO (Fear of Missing Out) means the fear of feeling left behind by not participating in a certain activity. This copywriting technique is commonly found on various digital platforms and social media. 

It usually involves discounts and limited offers at exclusive events that prompt consumers to take action. For example, a limited buy 1 get 1 free offer during Valentine's Day on February 14.

5. Rhyme

Rhyme is the repetition of sounds at the end of words. This ad copywriting technique is effective in making potential customers easily remember the copy. 

It also helps increase brand awareness as rhyming easily attracts consumers' attention. For example, the tagline of a snack bar, Bounty: “The Quicker Picker Upper”. With this tagline, many consumers become more familiar with the brand. 

6. Storytelling

Storytelling is a popular copywriting technique often used by content creators. It can be found in advertising content such as vlogs and is often used for product testimonials. 

This technique fosters a sense of trust in potential customers to use the product or service being promoted. To create a copy with storytelling, use easily understood diction. 

For example, "Lately, I've been dizzy because of my severe breakout, but...". This technique explains the problem concerning the consumer's needs and provides a solution through the product or service.

7. Formula 4C

The 4C formula emphasizes four main principles: clear, concise, compelling, and credible. This formula helps copywriters create copy that conveys information briefly and informatively while attracting consumers. It also aims to build consumer trust by showing the authenticity of the information conveyed.

• Clear: Create a copy clearly so consumers can understand the intended content. Use straightforward sentences and structured paragraphs for better comprehension.
• Concise: Make your writing dense, concise, and brief. Avoid unnecessary repetition and choose diction that effectively conveys ideas.
• Compelling: Attract the attention and interest of consumers with imaginative and powerful vocabulary that evokes emotions. Include the benefits of the product or service being offered.
• Credible: Make consumers believe in the product or service offered. Include evidence such as testimonials or relevant data to support claims, avoiding exaggerated statements.

How to Make Copywriting

Creating good copywriting requires creativity, persuasive techniques, and an understanding of the audience. Here are some steps to create an engaging copy:

• Learn Product Knowledge: Understand your product's advantages to develop a suitable copywriting concept.
• Understand Audience Needs: Create relevant and personalized copy according to consumer needs.
• Craft Enticing Headlines: Write headlines that pique curiosity and interest in your offer.
• Embed Brand Value: Convey your brand’s value to foster consumer loyalty.
• Include a Clear CTA: Guide customers to take real actions, such as making a purchase.

Conclusion

These are the essential copywriting techniques you need to know. Copywriting is vital across various industries as a medium of communication with the audience. Many companies from well-known brands need Website Copywriting Services and Social Media Copywriting Services to produce profitable content marketing.

As a global SEO agency, cmlabs can assist with implementing SEO for On-Page and Off-Page strategies. This ensures your article content and copies appear in search engine results, making it easily discoverable by readers or customers.

If you want to increase your content visibility on Google, contact cmlabs Marketing Team now to collaborate and optimize your content production.