A call to action (CTA) is a copywriting technique often used by digital marketers to encourage their audience to take action.

With a CTA, you can direct and persuade your target audience to purchase or subscribe to specific services.

Some people still find creating a good and interesting CTA challenging. If you are one of them, read the article below to learn how to make a good call to action!

What Is a Call to Action (CTA)?

A call to action (CTA) is a part of the content that encourages the audience to take action. It can be links, buttons, or text.

In short, a call to action is a symbol that tells the target audience what to do next, engages them, and builds trust.

Essential Component of CTA

Here are some components you should pay attention to make your CTA attractive to the audience or website visitors:

1. Action Phrase

The essence of a call to action (CTA) is a persuasive phrase that gets the audience to take action. For that, make sure you choose the right phrases, such as a clear invitation or command.

2. Strategic Placement

CTA placement is one crucial factor to consider. CTAs are usually placed at the end or middle of the content, at the top right corner of the landing page, or on the menu page. 

The point is that you have to place the CTA strategically so that the audience can find it easily.

3. Visibility Button

In general, CTAs are present as the closing part of a piece of content or writing. However, it is possible that a call to action also appears in some social media content. 

In these instances, not only should the phrasing be engaging, but the design of the CTA button should also be clear and prominent. This ensures that the target audience can immediately notice and focus on it.

4. CTA Sizing

Not only with the shape and design of the button, you also need to make sure that the size of the CTA button is not too small nor big. Tips: Create a CTA Button that is slightly larger or more prominent than the surrounding content to make it more visible to the audience.

Types Call to Action (CTA)

Generally, CTAs can be categorized into several types, including:

• Lead Generation: Collecting information from the target audience, such as names, phone numbers, and email addresses through sign-ups.
• Button CTA: Encouraging the audience to take specific actions like registering or making a purchase.
• Social Sharing: Promoting content sharing via social media to boost brand awareness.
• Lead Nurturing: Converting readers into buyers.
• Event CTA: Registering for events, such as promotional events, webinars, or workshops.

6 Strategies to Make Interactive Call to Action (CTA)

To increase your chances of conversion, you must ensure that a CTA always follows your content.

Here are the strategies list on how to make a call to action that you can use for your business:

1. Know Your Audience

The first step in creating an interactive CTA is to understand your target audience. You need to find out their location, age, gender, and interests so that you can create CTAs that meet their needs.

For example, if your target audience is a teenager in their 20s, use a more casual and energetic CTA.

However, if your target audience consists of business executives or decision-makers, use formal, clear, and to-the-point CTAs. 

2. Use Command Word

Next, use short, concise, and clear command words for CTAs. For example, you can use words like “join”, “sign up”, “download”, “get”, and so on. 

The use of clear command words will make it easier for your audience to understand, so they will be more likely to do what you tell them to do. 

You can also add persuasive verbs or adjectives after the command words, such as “Join Our Exclusive Community!”, “Get Limited Offer”, and so on.

3. Put Emotion and Enthusiasm

The next step on how to make a call to action is by involving emotions within your copy as it often influences audiences. Therefore, an emotional or enthusiastic CTA can effectively convey your message.

Some examples of emotionally charged CTAs include:

• Your Help Matters. Donate Now!
• Your comfort journey starts here. Sign up!
• Join now for a more secure future!

4. Show Benefit

The next tip for creating an attractive CTA is to show benefits. Tell them the benefits they can get if they take certain actions, for example:

• Join now to get a 15% discount!
• Buy now, save more!

Thus, the audience will be interested in following the instructions and taking action immediately.

5. Consider CTA Placement 

Strategic placement of CTAs can help you successfully lead your audience to take the desired action. But where should you position your call to action?

Here are recommendations on where you can place your CTA:

• The main page of your website.
• Marketing article content.
• Email marketing content.
• Social media posts.
• Other digital advertisements.

6. Be Creative

The more creative the CTA you make, the more attractive it will be to the audience. Position the CTA in a place that is easy to see and becomes the center of attention of the audience. Then, use contrasting colors and make the CTA stand out compared to other content around it.

Example of Call to Action (CTA)

Here is an example of a call to action (CTA) that can be used for your business:

Examples of CTAs for Websites

• Log In Now!
• Consult Now!
• Free Trial!
• Learn More!

Examples of CTAs for E-commerce

• Check Now!
• Order Now!
• Buy Now!
• Add to Cart!

Examples of CTAs for Social Media

• Swipe Now!
• Check the Link in the Bio!
• Learn More!

Examples of CTAs for Email

• Subscribe Now!
• Download Now!
• Join Now and Get Up to 20% Off!
• Get the Offer Now!

Conclusion

After you understand what is a call to action in marketing, you should know that this is an important point to include in your marketing content. 

Understanding how to make a call to action can help you create an attractive CTA for your business to improve your conversion rate.

If you are still struggling to create CTAs or write compelling content, you can use SEO Writing by cmlabs, which is professional in this field.

With their strategies, tools, and experienced professional team, cmlabs can help you meet your digital marketing needs, especially in terms of writing and content production.

Consult your business problems or needs with our marketing team and get special offers just for you!