In marketing, a call to value is a writing strategy that aims to attract consumers' attention by emphasizing the value of an action. 

This strategy is often confused with CTA or call to action, even though they are whole different concepts. 

Yet, many people don't fully understand the difference between a call to value and a call to action. 

So, to learn more about what is CTV, examples, and how it differs from CTA, check out the explanation below!

What Is a Call to Value?

Call to Value (CTV) is a hook that aims to invite users to do something based on the value and benefits of a product. 

In general, CTV is located at the end of the text or content and acts as a bridge to increase the chances of conversion.

CTV is generally used to increase customer trust in the brand until they finally decide to make a purchase. 

By providing a CTV, you are not only asking users to do something but also underlining the benefits that can be obtained by users afterwards. 

What Is a Call to Action?

Different from CTV, the Call to Action is probably the aspect that you hear more often. In general, a CTA is a text, image, or message written to invite users to take an action. 

Usually, CTAs have a link or button that leads directly to the page you want to go to.

By using CTA, you can drive consumers to do various things, such as clicking, visiting a landing page or marketplace, registering, subscribing, and making transactions.

Difference Between a Call to Action and a Call to Value

In summary, a call to value is a call that prioritizes value, while a call to action focuses more on doing something. 

Another difference is that CTA tells consumers 'what' to do, while CTV tells 'why' consumers should do it. 

A CTV is a statement that explains what benefits the customer will receive. This strategy can provide more value because it shows that your business recognizes the needs of the customer.

Examples of Call to Value and Call to Action 

Now that you understand what call to value and call to action are, here are examples that you can learn from and apply to your future marketing strategies.

Call to Value Example

These are examples of call to value:

1. Find an effective marketing strategy.

2. Transform your brand with our innovative solutions.

3. Be ranked #1 on Google with our services!

4. Feel the benefits of shopping in our store.

5. Increase sales with our service.

6. Get quality products for a healthy lifestyle.

7. Access exclusive deals and discounts.

8. Boost your brand with our proven strategies!

Call to Action Example

1. Register now!

2. Consult now!

3. Free trial.

4. Order now!

5. Join now!

6. Check out now!

7. Click here!

8. Subscribe now!

When to Use CTA or CTV?

Now that you've seen examples of CTAs and CTVs when it's appropriate to use both?

Before deciding which approach to use, you need to understand what you want to achieve first. If you are using a soft selling approach, then CTV is the right choice. 

By using CTV, the message will be natural and customers feel like communicating directly with you.

However, if your goal is to increase sales, such as direct promotions, discounts, or special offers, then CTA will be more effective. 

CTAs are appropriate for hard selling approaches because they are aimed at getting consumers to take immediate action, such as buying a product or signing up for a service.

Furthermore, it’s important to consider the audience you are targeting. In this case, CTV is more appropriate for building long-term relationships, while CTA is more effective for driving audiences to take action.

CTA or CTV, Which Is More Important?

Well, call to action vs. call to value which one is important? Once you've determined the goal you want to achieve, you can decide which one suits your customer journey. 

CTAs and CTVs have the same important goal, which is to drive customers to take action.

Both also have their advantages, so you just need to adjust which one is the most beneficial for your business goals.

Those are the explanations of what a call to value is, examples, and how it differs from a call to action. By understanding it, you can be more effective in deciding which approach is suitable for your marketing activities.

If you need expert help to create a call to value or call to action in your articles or blogs, then you can use our SEO Writing Services.

Furthermore, if you need help creating CTAs or CTVs in social media posts, then you can use Copywriting Services to maximize digital marketing results.