SEO for Schools: 7 Ways to Promote Schools with SEO

There are many ways to promote schools with today's online search platforms. One way is to use SEO for schools. 

SEO is different from conventional marketing methods, which rely on paid advertisements to place websites in the top positions on search results pages (SERPs).

This optimization strategy is carried out organically by increasing website performance through the use of keywords according to the user's search intent.

The main focus of promoting schools with SEO is to bring in organic traffic as optimally as possible to increase website performance and authority for certain queries.

If done with the right strategy, this will strengthen domain authority in a particular niche and elevate the school's brand in online searches.

To help you understand the importance of school promotion with SEO, study the information below.

The Importance of SEO for Schools as a Marketing Strategy

As previously mentioned, SEO for schools can be used as a promotional method that doesn't rely on paid advertisements.

In other words, website optimization activities do not require a large budget to run ads on online platforms, such as Meta or Google AdSense.

However, what SEO does is optimize website performance through technical maintenance, both in terms of development and content writing.

The strategy will allow the school's website to appear in the top search results. This will be a plus for prospective students looking for potential schools through search engines.

It needs to be done considering that 98.88% of internet use in Indonesia is by students and university students.

Naturally, students conduct online searches and see the top search results related to their ideal school to make their next educational choice.

For this reason, your school also needs to outperform this online competition by reaching the top position in the SERP so that it is not unable to compete with other schools.

That way, prospective students will get to know your school's existence better through a well-managed website, and the chances of increasing student enrollment will be even greater.

7 Effective Ways to Apply SEO for Schools

Unlike paid advertising, SEO strategies tend to take a long time to produce results.

SEO itself is an ongoing optimization process because search engines, like Google, update their search algorithms on a regular basis.

For this reason, it is necessary to periodically audit the website so that its performance does not decrease on the search results page.

Even though it takes quite a long time to produce results, implementing an SEO strategy ensures that organic traffic will continue to come in constantly as long as the website is still operating.

Even though the optimization strategy is no longer carried out, the school website will still be able to appear on search results pages and bring in new traffic.

1. Start Keyword Research

SEO for schools always starts with keyword research. Searching for relevant keywords will really help search engine optimization efforts.

At this stage, you need to think about the user's point of view when searching online.

What kind of search queries are used to find information about education and nearby schools? This is the key to successful keyword research.

To do this activity, you can use Google Search and enter a specific query. Then, look at the subordinate queries that can be used as variant keywords.

Another way is to use tools for keyword research such as Google Keyword Planner or the Keyword Ideas feature in Sequence.

2. Use Relevant Keywords

In order for the performance of certain pages on the school website to run optimally, you need to use relevant keywords.

If you use SEO as a marketing strategy for school promotion, the keywords used are usually things like:

• Best school in (town)
• Private school in (city)
• Best high school in (town)
• Best school for boys
• The best school for girls
• Best school academically

Some of the keywords above can be used on certain website pages that are transactional in nature to encourage prospective students to register.

On the other hand, informative keywords also need to be used to produce content that can support website performance.

In this case, pay attention to keywords with high search volume and low difficulty to optimize the traffic that enters the website from time to time.

3. Create High-Quality Content

Untuk strategi SEO for schools, penting untuk menghasilkan konten yang berkualitas dan relevan.

Buatlah artikel atau blog pendidikan yang informatif, menarik, dan sesuai dengan kebutuhan dan minat target audiens.

Pastikan untuk memperhatikan keyword untuk seasonal, seperti momen back-to-school, untuk menangkap peluang pemasaran.

Di sisi lain, buat juga konten evergreen yang selalu dicari oleh pengguna dan memberikan nilai tambah untuk penyelasaian masalah dalam pencarian terkait pendidikan.

4. Optimization of Website Page URLs

Website page URLs that are tailored to relevant keywords or topics can help increase visibility and ranking in search results.

Make sure website page URLs are short, descriptive, and easy to read by users and search engines. Try to remove unnecessary characters or random numbers from the URL.

5. Strategically Add Keywords

Re-identify the list of keywords and choose those that are most relevant to the topic or educational services provided by your school.

Use keywords strategically in content, title tags, meta descriptions, headings, and other parts of website pages.

However, make sure the use of keywords still reads naturally and is not excessive in the content.

To see the use of keywords in articles or content, use Word Counter from cmlabs.

Make sure the keyword density does not exceed 2% to ensure that the content remains SEO-friendly.

6. Link to Relevant Website Pages

Apart from relevant keywords and quality content, promoting schools with SEO can also be done by providing internal links on the website.

Create relevant links between different pages on the website. For example, if you have a page that talks about curriculum, include links to relevant course or study program detail pages.

This will help search engines understand the structure of your website and improve links between pages.

7. Optimize Local Search

SEO for schools or an organic school promotion strategy needs to be optimized with local SEO.

This is very important because most prospective students and their parents look for the nearest school in their area.

Be sure to include your school's name, address, telephone number, and other contact information on your website's contact page or footer.

You will also need to register your school on local business directories and map platforms such as Google Business Profiles.

This will help increase your school's visibility in local searches and attract potential students and parents in the vicinity.

So, that's an explanation of how to market schools using SEO, which needs to be implemented to outperform online business competition.

To get optimal school website performance, you can use SEO services from cmlabs.

The SEO specialist from cmlabs will help you develop a measurable website optimization plan to optimize the school's online presence in search engines.