SEO for Business: 8 Tips for Effective Enterprise Boost

As media consumption shifts to digital platforms, the use of SEO for business strategies is becoming increasingly necessary to maintain their existence in the market.

In April 2023, it was recorded that 64.6% of the world's population was actively using the internet.

The growth of the internet, which is increasing every year, indicates that digital marketing needs to be optimized to capture new audiences.

This online promotion effort will later bring in new potential consumers who know your business brand from searches on search engines such as Google and Bing.

For this reason, an SEO for business strategy is crucial to strengthening their presence online.

In order to understand more deeply about this search engine optimization-based digital business marketing strategy, see the information below.

Introduction to SEO for Business

SEO is a website optimization strategy to maximize a brand's online presence on search results pages, or SERPs.

Basically, SEO is aimed at increasing organic traffic that enters a website. That way, the website can get a strategic ranking on the online search results page.

Although basically the same, SEO strategies for large-scale businesses have quite different objectives from website optimization activities for businesses on a small or medium scale.

An enterprise-sized SEO is specified for businesses that need to maintain and monitor thousands of website pages.

This is very different from the treatment of websites for small and medium-sized businesses.

Even managing a large-scale website requires effort that is not simple. Therefore, not a few companies prefer to use SEO services from third parties.

The Importance of SEO for Business in Marketing Strategy

Of course, SEO is a digital marketing strategy that focuses on improving the performance of a business's online presence based on its website's existence.

SEO ensures that the company's business website grows with optimization strategies and content production on a measurable and regular basis.

The measurement of the success of optimization efforts is adjusted to the KPI of the company itself.

In other words, this search engine-based optimization effort needs to be aligned with digital marketing objectives.

A team that specializes in SEO for business also needs to prioritize the interests of the company so that optimization results can develop the business in a positive direction.

In general, measurable optimization strategies with SEO can help businesses reach a more targeted market.

This means that the business brand will be better known by new market segments that may not have been accessible before.

For example, digital banking products that focus on the target market of young people aged 17–20 need to be heavily promoted online on search engines and social media.

The target audience tends to seek information online. Therefore, a marketing strategy will be more effective if it is carried out by optimizing its online presence rather than relying on advertising in traditional conventional publication media.

For this reason, companies need to direct their marketing budget towards SEO to strengthen their online business credibility in the eyes of this new audience.

Having an optimized website will help potential consumers get credible information directly from business websites.

As for promotions carried out on other digital platforms, they can be directed to the website to convince consumers of the credibility of the company itself.

This is a form of long-term marketing investment that can benefit a business without a large ongoing advertising budget.

8 Tips to Implement SEO for Business

SEO strategies for large-scale businesses will certainly be different from those for small or medium businesses.

There are some small things that need to be considered, starting from the early stages of determining the content for the website itself.

Check out the important points in the website optimization strategy for large-scale businesses below:

1. Keyword Research According to Niche

Enterprises or large-scale companies operate in a certain niche. Therefore, the keywords used for content production also need to be adjusted.

Before entering the production stage, it is necessary to do keyword research by paying attention to the specialization and niche of the company itself.

Here, keywords are not only used in content production but also to be placed in title tags, meta descriptions, and alt tags on other pages, including products and services.

2. Choose Keywords Strategically

Before writing content, choose keywords that match the business niche and meet the company's marketing needs.

Here, you can pay attention to the use of keywords in content based on search intent.

Keywords can be chosen based on the purpose of the page itself, such as informative, navigational, or transactional.

Each keyword will have its own search volume (SV) and keyword difficulty (KD), which make it valuable for company websites.

In order to build an online presence, the organic traffic coming to the website needs to experience a steady increase.

Therefore, keywords with high SV and low KD are preferred so that achieving ranking on the first page of search results is easier.

3. Production of Quality Content on a Large Scale

Content for enterprise-level company websites needs to be done on a large scale. Of course, this needs to be implemented without compromising the quality of the content itself.

Therefore, to get a ranking on the SERP, the content keywords on the website need to be made with instructions that comply with the guidelines of the business brand.

Due to the large-scale effort for keyword research and content production, a dedicated team needs to be created to handle SEO activities for this business.

In addition, content publication on a large scale needs to be aligned with the crawl budget of an enterprise website so that all pages can be crawled and indexed according to business marketing needs.

4. Group Content in Subdomains

An SEO strategy for large-scale businesses requires grouping according to the category of content on the website.

Considering that company websites usually have many pages, it is important to organize them by providing subdomains.

Usually, subdomains are still associated with the main domain's root directory, but content management systems (CMS), templates, and some other things may be different.

5. Implement a Link Building Strategy

Implementing link building on small websites is usually easy. But this will require great effort because the process is quite complicated for an enterprise website.

The more backlinks that point to your business website, the more potential organic traffic will come in.

However, there are also low-quality backlinks that may reduce the quality or credibility of the website.

Therefore, check the quality of the backlinks and choose some that are of good quality and in accordance with the niche so that they can positively support the performance of the business website.

6. Links to Internal Pillars and Content Linking

Enterprise websites need an organized internal structure. Therefore, internal pillars and content linking, which is done by clustering, are important parts of the SEO for business.

The assigned SEO team can start looking for important links on the website and provide a list of them to content writers to place in new content.

7. Use Templates for Website Pages

SEO efforts for large-scale businesses certainly require the same amount of effort.

Therefore, use templates to create website pages that developers can replicate in a short time to meet website needs.

8. Pay Attention to the Technical Side of SEO

Apart from content creation and strategic link placement, be sure to pay attention to the technical side of SEO to improve website performance.

Several issues on the website can technically be resolved by paying attention to the results of regular monitoring. For example, permanently moving a page or website to a new address can be done by doing a 301 redirect.

That's a guide to SEO for enterprise-scale businesses and how to do it precisely and measurably.

To support the performance of your business website digitally, use SEO services from cmlabs to get comprehensive maintenance from all sides.