10 Effective Tips to Increase Website SEO for Enterprise

Maintaining business digital marketing optimization efforts is an important thing to do in this era. Such a strategy must also be done effectively to increase website SEO in order to achieve more results.

SEO for business, especially at the enterprise level, focuses on organically growing websites to support website visibility and credibility.

Therefore, efforts made to increase website SEO need to be carried out by paying attention to the analysis of the development of the business website itself.

In addition, there are many ways to increase website SEO for optimal enterprise online presence on the SERPs.

In this article, we will discuss 10 tips for improving website SEO that can support business performance in the digital era.

Check out the complete information below.

10 Tips to Increase Website SEO for Enterprise

To get website performance that continues to grow in a positive direction, your company must implement a strategy to improve SEO on a regular basis.

This method can be done by involving a team consisting of SEO specialists, developers, and content writers with directions from the relevant company's marketing division.

Efforts to optimize an enterprise website require considerable time and effort. Therefore, it is not uncommon for large companies to use services from third parties.

Likewise, the application of methods to increase website SEO that depend on professionals involved in content production and website monitoring from a technical standpoint.

The 10 ways that enterprises can increase website SEO are:

1. Updating Old Content

Maybe your company website hasn't been updated for too long. Old content no longer appears on search results pages.

It will be very unfortunate if this continues. Therefore, start selecting old pages that can be updated to support website performance.

Then, with the help of an SEO specialist, identify the issues that are keeping the website content or pages from appearing in the top search results.

Solutions to problems found can be immediately executed by updating the information in the content and placing keywords strategically in the body of the article.

2. Using Keywords with Low Competition

Most websites find it difficult to rank on the first SERP because they use keywords that are too competitive.

High keyword difficulty indicates fierce competition in searches on search engines. Therefore, looking for keywords with a low level of difficulty can be a strategy for increasing effective website SEO.

In addition, choose keywords in the form of questions or long ones so that the search is more specific to the target audience.

That way, you can increase website SEO by targeting keywords that are more focused on certain search intents.

3. Optimizing Images on Priority Pages

Images used on priority pages need to be optimized so that they can support the performance of enterprise websites.

The application of important tips for improving website SEO can be done by compressing images to reduce file size without compromising quality.

In addition, it is also important to provide relevant descriptions and use alt attributes that accurately describe the content of the image.

With this image optimization, the website will have a faster loading time. That way, the user experience will improve, and crawlers can understand content faster.

4. Perform On-Page Optimization

On-page optimization is a crucial step in improving enterprise website SEO.

This method involves optimizing elements on the page such as titles, meta descriptions, heading tags (H1, H2, H3), and content structure.

It's also important to strategically optimize the use of keywords in content, including in URLs, page titles, and paragraphs.

Through proper on-page optimization, the website will be more relevant and well indexed by search engines.

That way, your company website can have a greater chance of getting the top ranking in search results.

5. Using Internal Linking

Internal linking is the process of linking interrelated pages on a website.

This strategy helps search engines understand the structure of websites and associate relevant content with each other.

In addition, internal linking also helps visitors navigate easily between linked pages and improves overall website usability.

By optimizing internal linking, enterprise websites will have a well-organized structure.

Good user navigation will improve the user experience and strengthen page authority in the SERP according to its quality.

6. Targeting New Keywords

To improve the SEO of an enterprise website, you need to look for opportunities for new keywords that are relevant to your business or industry niche.

Doing keyword research on a regular basis can help identify keywords that are popular and have low competition levels.

By targeting new keywords, you can produce content that is relevant to the target audience of your business.

This will increase the chances of your enterprise website ranking higher in search results.

It would be better if your marketing team stayed abreast of trends and optimized content production with keywords that match search trends and business niches.

That way, the visibility and organic traffic of the website will increase.

7. Ensuring the Website is Mobile-Friendly

In a digital era dominated by the use of mobile devices, especially smartphones, it is important for enterprise websites to provide a mobile-friendly website version.

This means that the website must be optimized to appear and function properly on various mobile devices, such as smartphones and tablets.

Ensuring a responsive display, fast loading times, and easy navigation on mobile devices is one of the important factors in improving SEO.

A mobile-friendly website not only provides a good user experience, but is also rated well by search engines such as Google, which prioritizes the Mobile First Indexing system.

8. Get Quality Backlinks

The existence of quality backlinks can effectively improve the SEO of enterprise websites. Backlinks are links that come from other websites and point to your website.

Search engines, such as Google, consider backlinks as an indicator of authority and trust for websites. To get quality backlinks, you need to build relationships with websites that are relevant and have high authority in your niche industry.

There are various ways to get it, namely by guest posting or getting brand mentions from well-known online media.

Quality backlinks help increase the authority and ranking of enterprise websites in search results.

9. Get Featured Snippets on the SERP

Featured snippets are short pieces of content displayed by search engines at the top of search results pages.

Getting featured snippets can be a big advantage for enterprise websites because this unique feature can increase visibility and attract user attention.

To get featured snippets, it is important to optimize relevant and well-structured content based on search queries.

Providing complete, short, and clear answers and using the right heading tags can increase the chances of your enterprise website page getting featured snippets.

10. Monitoring Metrics in Google Analytics

Monitoring website performance in Google Analytics is very necessary for measuring the effectiveness and development of enterprise website SEO.

Google Analytics provides various data and statistics that can provide insight into website visitors, user behavior, and page performance.

Some of the metrics to monitor include the number of visitors, bounce rate, dwell time, most visited pages, and traffic sources.

By monitoring these metrics regularly, you can evaluate enterprise SEO performance, identify areas for improvement, and make data-driven decisions to increase the effectiveness of your optimization strategy.

Those are 10 tips to increase website SEO for businesses at enterprise levels. Websites that are massive in size require large optimization efforts as well.

Therefore, you can use SEO services from cmlabs which rely on professionals in their fields to help your company achieve maximum optimization results.