Bing Replaces Bing Chat Logo with Copilot in Its Interface

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By Risca Fadillah , Selsi Selvia

Published at Apr 4, 2024

Last updated at May 6, 2026 By cmlabs

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Cover image: Through the initial appearance of its search engine, it is known that Microsoft has updated the Bing Chat logo to Copilot. This indicates that Copilot has completely replaced Bing Chat.

Bing has updated its interface by swapping out the Bing Chat logo with the Copilot logo. Here's the full scoop.

Key Takeaways

As part of its rebranding efforts, Microsoft is conducting trials by replacing elements related to Bing, including the Copilot logo.
In addition to its outward appearance, the Copilot logo is also featured in Bing's internal search interface.
This move has the potential to boost Copilot's popularity and Microsoft's market share.

Microsoft is currently undergoing a rebranding process for its Bing Chat feature, renaming it Copilot. As part of this transition, they are conducting trials to replace various elements on Bing. Here's what you need to know.

The Transition from Bing Chat to Copilot Logo

Initially, Microsoft tested replacing the Bing Chat link with the Copilot link on Bing's search results page. Now, they are expanding this rebranding effort by replacing the Bing logo itself with the Copilot logo.

Here's the latest look of Bing:

Figure 1 - Latest Bing interface with Copilot logo.

Previously, here's how Bing looked with the Bing Chat logo.

Figure 2 - The appearance before the Copilot logo update.

This change is part of a rebranding initiative that began about two months ago. Additionally, Bing has also made adjustments to internal elements of search results.

For instance, the Copilot logo can now appear on the internal search bar.

Figure 3 - Copilot logo on Bing's internal search.

If users click on this logo, they will be directed to the Copilot page to engage in conversations with Bing's AI.

The replacement of the Bing logo with the Copilot logo signifies a significant change. It demonstrates Microsoft's commitment to further introduce Copilot. Here are some potential outcomes if Microsoft implements this change permanently:

Copilot could become a more popular feature among users.
Microsoft could increase its market share in search and AI assistant domains.
Copilot will be directly integrated into Microsoft Bing's main search engine.

Article Source
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Microsoft Bing: https://www.bing.com/

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Risca Fadillah

As an SEO Writer, I stay up-to-date with the latest SEO practices and industry insights to craft content that is search-optimized, credible, and genuinely valuable, designed to perform at its best on SERPs.