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What Is SEO Pyramid? Definition, Components & Strategies

Last updated: Jul 29, 2024

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What Is SEO Pyramid?

The SEO pyramid is a conceptual framework that outlines step-by-step Search Engine Optimization (SEO) practices.

Understanding this framework can simplify the complexities of SEO, making your strategies more organized and structured.

By implementing this SEO framework strategy, you can ensure that your website management processes are both regular and efficient.

The pyramid places the most crucial foundational elements at the base, with more complex and intricate aspects higher up. Therefore, check out more details below.

Is SEO Pyramid Important for Business?

Creating a structured strategy like the SEO pyramid is key to successful SEO practices. This strategy can guide the implementation process, making your SEO activities more effective.

Given the complexity of SEO, this pyramid is essential for creating a systematic, step-by-step approach.

By following the pyramid, your expert team can focus on the basic aspects first and gradually tackle more complex strategies, enhancing effectiveness.

What are the Components of the SEO Pyramid?

Each component in the pyramid plays a unique role in supporting successful SEO practices. Here are the 6 essential components:

1. Technical SEO

Technical SEO is the foundation or first layer of the pyramid. It involves optimizing the technical aspects that affect a website's indexability, performance, and visibility on search engines.

For technical SEO optimization, ensure several things on the website, such as :

Your site is indexed by search engines.
It is mobile-friendly.
It loads in under 2 seconds.
It has a secure HTTPS connection.
Its structure complies with SEO best practices.

2. Keyword Research

After technical SEO, the next step is keyword research. Keyword research involves finding relevant keywords for your website's content.

These are the phrases that your target market uses to search for your business niche. There are several things related to keyword research that you should pay attention to, such as:

Keyword cannibalization.
Keyword relevance.
Topical keywords.
Semantic SEO.

3. Content Creation

The next part is to create content according to the keywords and topics that have been researched.

Good SEO content needs to be of high quality, relevant, and capable of capturing the attention of the target audience. To create SEO-friendly content, you can create articles, videos, infographics, and other content types.

4. On-Page SEO

Once you've created your content, the next step is optimizing on-page SEO, which involves practices to enhance SEO from within the website. You can optimize several parts of on-page SEO, such as:

Keyword placement.
Title and meta description.
Anchor text.
Internal link.
Page URL.
Design and image optimization.

5. Off-Page SEO

Contrary to on-page SEO, off-page SEO optimizes SEO practices from various aspects outside the website. Precisely, off-page SEO builds your website's online reputation in the digital world.

This practice includes online reviews, link building, using social media to optimize content organically, and more.

6. Local SEO

At the top of the pyramid is local SEO, which aims to optimize your site for local searches. This is crucial for businesses targeting a local audience, as it enhances local brand awareness.

8 Tips to Increase Website Ranking with SEO Pyramid Strategy

If applied effectively, the SEO pyramid strategy can significantly improve your website's ranking. Here are some tips that you can do to maximize it:

1. Ensure Google Indexed Page

The first tip is to make sure your website is indexed by search engines. Only indexed pages can appear on search results (SERP).

2. Use Robot.txt

Using robot.txt on website pages will help search engines to choose which pages need to be crawled and which pages do not. The existence of robot.txt will make it easier for your website to rank higher.

3. Protect the Website with SSL

Having a protected HTTPS is an important aspect of optimizing your website. Your website also needs to have SSL certification to rank higher.

Your visitors will also feel secure visiting a website that gets security warnings.

4. Improve Loading Speed

Fast loading speeds enhance user experience. If the loading speed of the website is too long, the audience will leave the website and switch to other websites.

Try to compress graphics, images, and videos before uploading to keep load times under 2 seconds.

5. Fix the Website Structure

The next way to improve website ranking is to optimize the web structure. A well-organized website structure helps both users and search engines find what they're looking for easily.

6. Use Canonical Tags

Canonical tags help in improving the ranking of e-commerce websites that have different versions. This element can assist search engines in determining the main page from pages with similar URLs.

7. Do Keyword Research

Keyword research is also an important thing to consider to improve web rankings. Here, you need to look for keywords and topics that are relevant to your target audience.

8. Meta Title and Meta Description Optimization

Meta titles and descriptions are the first things people see before entering your website. To increase website traffic, use titles and descriptions that are interesting, unique, and contain keywords.