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How to Increase AdSense CPC Easily and Effectively

Last updated: May 06, 2024

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Google AdSense is an advertising program that has become one of the favorite marketing efforts to promote businesses.

To get maximum results, there are many influencing factors, such as traffic, ad placement, and cost per click (CPC)

So, what is Google AdSense? AdSense is a feature provided by Google for businesses to place ads that are relevant to visitors. 

Ads created will be paid for by advertisers who want to show their business in search results. The price varies and the number of ads obtained may be different from other advertisers. 

Then, what is CPC? In short, CPC is a fee that advertisers pay to ad providers from the number of clicks received. The function of CPC is to get traffic in a short time because websites that use AdSense will appear at the top of search results. 

How to check AdSense CPC is by calculating it using the formula: 

Total Ad Cost / Total Clicks

Since cost-per-click AdSense is crucial to the viability of your paid advertising, it is important to know how to increase AdSense CPC.

This guide will guide you to implement how to increase AdSense CPC in detail.

 

How to Increase AdSense CPC

Illustration of a woman monitoring blog CPC.
Figure 1: Illustration of a woman monitoring blog CPC. 

There are various ways on how to increase AdSense CPC that you can do to get the benefits of paid advertising, including:

 

1. Target High-Value Keywords

The first way how to increase AdSense CPC is by targeting high-value keywords. This is because keywords that are valuable and relevant to the target audience can attract them to click on the content on your blog. 

Indeed, this will have an impact on the amount of CPC earned. Conversely, if you don't use keywords at all or use some (but not valuable) there may be fewer people visiting your content. 

That's why you need to know how to research keywords that fit your niche and can bring in organic visitors. 

You can also use Google's Adword tool, which is available for free, to gather information regarding what kind of keywords can increase CPC. 

 

2. Place Ads Appropriately

The next way how to increase AdSense CPC is to place ads appropriately. 

Generally, you can place ads anywhere, such as within the blog content, in the sidebar, and so on. 

However, some bloggers argue that placing ads on the sidebar, under the title of the article, or in the middle of the article can bring in greater CPCs because ads placed in the sidebar are more likely to get higher CPCs.

 

3. Have a Niche with a High CPC

Next, your website needs to have a niche with a high CPC. Niche is a special topic that exists on the blog. 

Please note that not all topics can have a high CPC. Therefore, it is important to have a niche with a high CPC in order to increase the number of clicks. 

Here are some recommendations for topics with high CPC that you can use on your blog:

  • Health tips. 
  • Finance, investment, insurance, and crypto tips. 
  • Automotive tips.
  • Technology tips.

 

4. Create Quality Content

Creating quality content is a way to increase blog AdSense CPC that can also be applied.  Content has a fairly important role in a website because you can place targeted keywords and place ads there. Therefore, this will increase CPC because your content and website can appear in search results with good rankings. 

 

5. Create Responsive Ads

The next way is to create responsive ads. This means that ads placed on blogs must be able to appear on all channels, such as desktop, mobile, and so on. Apart from increasing CPC, responsive ads can also improve user experience.

 

6.  Block Irrelevant Ads

Blocking irrelevant ads will help increase CPC. For example, your blog niche is health, but the ads that appear are political ads. 

Besides being irrelevant, these ads may not attract visitors because the user's intent is to find health-related information, but the ads that appear are not even related to health. 

 

7. Optimize Blog with SEO

The last way how to increase AdSense CPC is to optimize your blog with Search Engine Optimization (SEO).

This strategy can make your content appear on the first page of search results, where many people visit the page. 

Obviously, this will increase site visits and have an impact on CPC. To optimize content with SEO, you can start with keyword researchon-page optimization, getting reputable backlinks, and many more. 

However, with the many and complex tactics that must be done, doing it yourself will be a challenge. 

To save time and money, you can entrust it to SEO Services by cmlabs can help elevate your blog to the top of the rankings, so that online visibility, visits, and CPC can increase. 

Consult the SEO needs for your blog with cmlabs marketing team now!

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