Guide to How to Use the Google Campaign URL Builder

Have you ever heard of a tool that can be used to analyze page traffic on a website?

To know this, you need to use a tool that can help you, namely the Google Campaign URL Builder and UTM Tracking Code.

Google Campaign URL Builder and UTM can be found in Google Analytics. Both of these features are useful as parameters for tracking where page clicks and conversions are coming from.

With these tools, you will be able to measure the performance of your digital assets more effectively.

Learn about what the Google Campaign URL Builder is and which channels bring in the best traffic in this guide.

What is Google UTM and Campaign URL Builder?

UTM stands for Urchin Traffic Monitor, or a unique code embedded in the URL that helps track the source, media, or campaign name.

This code is commonly used by users when sharing their content through various media, such as email, ads, and other social media.

The UTM tracking code itself was originally created by a software company called Urchin before being acquired by Google in 2005.

The UTM builder feature is available in the Google Campaign URL Builder. You can use this feature for specific analysis regarding the source of traffic.

So you can find out which channels are most effectively used when running campaigns using various channels.

That way, you can choose to use only one channel, which is most effective, and deactivate other channels.

UTM Tracking Code Example

Before discussing the tutorial, you need to pay attention to the example of the UTM code form that has been combined with the URL address as below:

https://www.example.com/?utm_source=ramadhan-mailer&utm_medium=email&utm_campaign=ramadhan-sale

When checking through Google Analytics, you can find out the origin of the traffic that the link gets automatically.

Adding a question mark like in the example above will not change the appearance of your website page.

UTM Code Parameters

As is widely known, these tools can make it easy to analyze the sources of traffic.

To simplify the traffic analysis process, Google provides five parameters that you need to know:

1. Medium

Medium is the best parameter that can be used to measure website performance based on visitors.

Here, the medium can be social media, a web browser, typing in URLs directly, and so on. The form of this UTM is UTM_Medium.

2. Content

This parameter can be used to see campaign results of different types in the same URL or indicator during A/B testing.

Of course, it takes a lot of creativity to distribute content. For example, the first banner is a logo, and the second banner is text. You can tell the difference by creating the UTM codes utm_logolink and utm_textlink.

3. Campaign

This campaign code indicates the type of promotion that you are making. For example, if UTM_campaign=10%promocode indicates that the link contains a 10% discount promotion code.

For the use of campaigns, consistency is needed in each promotional medium. Don't forget to make sure the hyperlink attribute used is correct.

4. Term

A term is usually used to indicate keywords used in paid advertising platforms.

For example, when you pay for a "window shopping" campaign, you can add these keywords to the UTM, so they become utm_term=window+shopping.

5. Source

Source is slightly different from the other parameters. Using these parameters, you can analyze the source of referral links.

For example, when sharing a campaign on Instagram, you can add an utm like utm_source=instagram.

This also includes visitors coming from search engines like Google, YouTube, and others.

You can use a combination of the parameters above according to your business interests.

The more parameters used, the greater the opportunity to get sharper and more accurate analysis results.

How to Use Google Campaign URL Builder

After understanding Google UTM as a tool that can make it easier for you to analyze campaign traffic, you need to know how to use it. Here are the steps you can follow:

1. Open Google Campaign URL Builder

The first thing you need to do to generate a UTM code is to go to the Google Campaign URL Builder page.

On this page, you will find various parameter fields, which will be additional code to be inserted in a URL.

2. Isi Kolom Parameter

You can start filling in the parameter fields as mentioned above. To see the performance of paid campaigns, you can fill in the Term and Content fields and get additional codes. Likewise with other parameters.

3. Ready-to-Use Links

If the parameters are filled in correctly, then the link is ready to use. You can also summarize your link by selecting the "Convert URL to short link" menu so that the page is more accessible to visitors. 

4. Analyze Results with Google Analytics

To get the results of data analysis, Google takes at least 3–5 days to collect data, starting from the time the link was created. This analysis process is carried out directly by accessing the dashboard from Google Analytics. 

Follow these steps: Acquisition > Campaigns > All Campaigns. 

It is on this page that all UTM link traffic result data will be displayed. To facilitate the process, you can use the spreadsheet from each UTM link.

Be sure to track that data regularly to see which posts are getting the most traffic.

Web Performance Analysis with Google Campaign URL Builder

Now, with the Google Campaign URL Builder, you can analyze traffic from each campaign more effectively.

You just need to add a simple code to find out all the traffic sources for your posts.

In simple terms, Google UTM can tell you how traffic gets to your website based on the parameters that have been entered.

That way, you can find out which links have the highest traffic, which content is liked by visitors, and become a solution for conducting A/B Testing.

Traffic analysis can also help you determine what marketing strategy is most appropriate for each platform.

So it will be easier to find new users with a wider market reach.

That's the discussion we have about Google Campaign Builder, where Google UTM has a very important role in the results of traffic analysis on various social media platforms.

You can also use SEO services from cmlabs to help manage your website, including using this Google Campaign URL Builder.

We hope that analyzing traffic from campaigns that you run on each social media platform will be easier by using Google UTM, as we have studied above.