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Footprint SEO: Definition, Methods, and Tips for Using It

Last updated: Jun 15, 2023

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During your SEO strategy, have you ever heard of the term footprint SEO?

This SEO strategy is actually known as a method that can provide benefits without using paid ads and has a significant impact on your site.

The following guide will discuss what an SEO footprint is, methods, and tips. Check out the explanation below.

What is Footprint SEO?

illustration about footprint seo; guest posting
Figure 1: Illustration of SEO activities using the footprint strategy

Footprint SEO means the "footprint" that belongs to a particular platform or script, which represents a characteristic that other platforms or scripts don't have.

In general, a footprint is a trace taken from a site.

For example, if you have ever visited the wordpress.org website, you will definitely find the words "Powered by WordPress". Posts like this are an example of the footprint that only WordPress has.

Or an example that is often encountered, if you have ever commented on a particular blog or website, of course there will be writing or text saying "Post a comment", or "Leave a comment".

Usually, every website has the characteristic of providing a comment column. This also includes the application of the footprint technique.

Benefits of Footprint SEO Strategy

Here are the benefits of footprint SEO that you need to know.

1. Being a Great Opportunity for Link Building

In simple terms, you can use SEO and Google to find very specific backlink opportunities from certain niche sites.

For example, if you want to build more .gov backlinks, then there will be a specific footprint present on every .gov site.

That's a sign you can take advantage of these footprints in Google search results to find link-building opportunities.

If you do this over time, you'll be able to see patterns in your footprints that can help identify quality sites more quickly.

This means that footprint SEO is a powerful and scalable link-building method.

Keep in mind that if your SEO footprint helps you find opportunities and build links, then you still need to sift through the results yourself to secure each link.

2. Cheaper than Link Building Tools

Using a quality marketing strategy is quite expensive. However, taking advantage of SEO's footprint means that you can leave a trail for free.

You just need Google and some processes to make this happen.

Footprint SEO for link building doesn't cost a fortune. If you want to be successful using this strategy, patience and focus are the main keys.

This is because many link builders fail because they don't take the time to create quality links.

Footprint SEO is a strategy for building links, not getting more links quickly.

This method has significant long-term results. Always remember to be patient and stick to the marketing method that is being implemented.

Footprint SEO Methods

Before starting to develop your site, of course, qualified methods and tactics are needed.

The goal is to build and find opportunities to maximize your website. Here are some methods that you need to understand:

1. Guest Blogging

There are tons of sites that want quality guest posts in exchange for backlinks. You can use the footprint to quickly find these sites.

Open Google, then search like the following:

Keyword + "guest blogger"

Keyword + “guest post”

Keyword + “guest article”

Keyword + “Submit Guest Post”

Keyword + “Submit Guest Articles”

Keyword + “become a contributor”

Keyword + “contribute to this site”

Keyword + “write for us”

Keyword + “write for me”

Keyword + “inurl:guest”

You can look at various sites where you can contribute guest blogging and get creative with different keywords related to your niche to find more opportunities.

But keep in mind that not all blogs qualify for this activity. Make sure you always check the quality of the site and pay attention to its niche.

The trick is to see if the blog uses HTTPS, has a high domain authority or page authority, has good-quality articles, or is based on other SEO metrics.

2. Forums

If you want to build more links from forums or message boards, you can use footprints to help you find very specific topics in custom forums.

This is a great method to build links that are relevant to your content and drive more traffic for free, of course.

Then here's what you need to look for:

Your keyword + “Powered by PHPbb”

Your keyword + “Powered by vBulletin”

Your keyword + “Powered by SMF”

Your keyword + “powered by Simple Machines”

Your keyword + “powered by PunBB”

Your keyword + “powered by ExpressionEngine”

Your keywords +” Powered by BlogEngine.NET”

Your keyword + inurl:blog “post a comment”

Your keyword + “comments closed”

Your keywords + “forums”

You will come across listicle blog posts that list all the forums in your niche with this kind of SEO footprint. With this, your work will be easier.

3. Sponsors

Footprint techniques in SEO helps solve difficult things like determining the right opportunities that you can take advantage of.

In this case, sponsorship is a good way to get more backlinks.

Sponsoring an event often generates great, high-authority backlines and makes your brand look good at the same time.

Here's how:

Keyword + inurl: sponsors + inurl: link

Keyword + “sponsorship”

Keyword + “benefactors”

Keyword + “sponsor charity”

Keywords + “donations”

Using this method, you can find pages that are listed as sponsors and have links back to each sponsor's website.

4. Edu Footprint

EduFootprint is the most profitable method you can use. A well-searched footprint can make educational link-building opportunities even easier.

Here's how:

Your keyword + site:.edu “forums register”

Your keyword + site:.edu “register i am over 13 years of age forum”

Your keyword + site:.edu “discussion board register”

Your keyword + site:.edu “discussion board”

Your keyword + site:.edu “bulletin board register”

Your keyword + site:.edu “message board register”

Your keyword + site:.edu “Phpbb register forum”

Your keyword + site:.edu “punbb register forum”

Your keyword + site:.edu “forum signup”

Your keyword + site:.edu “forum”

Tips for Using Footprint SEO

Here are some tips on using footprints that you can refer to:

1. Don't Use the Same Google Account

Your Google account is one of the easiest things to track. Of course, Google already knows a lot about each of its users, so using different accounts as a means of promoting websites is the first step that must be taken.

Make sure to use a personal account that isn't affiliated with any business in this case, especially if it is related to a thread or discussion started by the company itself.

2. Don't Just Use Google Analytics

Using Google Analytics is a good choice for reviewing and monitoring the performance of your website.

Google Analytics works by providing strategic suggestions derived from the results that have been obtained.

However, this does not hide the footprint of your SEO strategy. Preferably, you should use different analytic solutions on each website and then promote them one by one.

3. Develop Link Building

You have to be smart enough with your backlink building activity and partner with credible sites during the implementation of backlink building strategy.

Partner with many sites to establish trust and quality, then create a unique bio to leave the impression that your site is worthy and has credibility.

Thus the discussion of what a footprint SEO is, methods, and tips.

To improve the performance of your site, use SEO services from cmlabs which can help you determine a measurable strategy to reach your business goals.

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