2023 SEO Trends to Improve Your Digital Marketing Strategy

Every time search engines experience changes, both in terms of algorithms and in terms of other techniques. As we enter 2023, SEO trends are becoming increasingly complex, and many sites are trying to maintain their position in the SERP so they are not affected by changes in SEO trends.

This guide will discuss the top 2023 SEO trends and how they can improve your digital marketing strategy. Immediately, see the explanation below.

The Importance of SEO Trends 2023 for Digital Marketing

Search engines as well as SEO strategies have changed a lot in the last few years. This is no longer just about having a website that ranks first in the SERP.

Now, you need to know that Google's algorithm is much more sophisticated than before. This then influences how a company uses an SEO strategy to improve its marketing process.

If you still want to be at the top of the SERPs, you must also understand what the SEO trends for 2023 are and how they will affect your marketing strategy. Following 2023 SEO trends can help you implement the latest marketing strategies for your website.

7 SEO Trends for 2023 for Digital Marketing Strategies

After knowing how important it is to know what things are on the horizon for SEO trends 2023, now is the time for you to know the steps to improve your digital marketing strategy for your website. Let's see the following explanation:

1. Google Will Reduce Crawling and Indexing Frequency

The first SEO trend for 2023 is the reduced frequency of crawling and indexing by Google. Indexing and crawling are processes by which search engines find and add a website to their database.

However, because indexing and crawling are included in computational activities, they can contribute to greenhouse gas emissions and other environmental problems. Why so? This is because the electricity used to power computers and servers comes from non-renewable sources.

As a result, Google has implemented a carbon neutral policy in order to reduce its carbon footprint, one of which is by reducing the frequency with which a website is indexed and crawled. 

2. Google Voice Search

The second SEO trend for 2023 is Google Voice Search optimization. If you don't optimize for voice search and mobile devices, you're potentially missing out on many of the benefits of SEO. Why?

Because optimizing Google Voice Search will help you get a higher ranking on Google and will also increase conversion rates by providing a better user experience.

Data from Noble Studios shows that around 41% of users use voice search every day. In fact, searches using Google Voice Search are predicted to continue to increase every day.

When optimizing for Google Voice Search, it would be better if you used long-tail keywords as targeted keywords. This is because these are specific keywords that have a fairly low competency level, so it will be easier for your website to reach the top SERP rankings.

3. Core Web Vitals

Core Web Vitals is one of the 2023 SEO trends, which is also a perennial SEO trend for your website. As you know, Google has been pushing webmasters to give users a better page experience.

Core Web Vitals is a set of key page experience metrics that provide data about the user experience on individual web pages.

The three main metrics included in Core Web Vitals include:

• Cumulative Layout Shift (CLS)
• Largest Contentful Paint (LCP)
• First Input Delay (FID)

However, Core Web Vitals isn't the only thing that determines page rankings in the SERPs. Google will give a good ranking to a website if the website has high-quality content and links.

4. Mobile SEO

Ensuring that your website can be accessed properly on mobile devices is one of the things included in the 2023 SEO trends. This is related to data from Google, which states that around 60% of users use mobile devices to access search engines.

As a website owner, you need to build a site that takes user experience into account. Therefore, it's important to design a website that is user-friendly for mobile device users.

In the end, this will make Google give your website a good ranking because of its good accessibility for mobile device users.

Consider building a mobile-responsive website rather than creating two separate sites for desktop and mobile.

5. AI Content

The next SEO trend for 2023 is AI content. As you know, there are more and more websites that provide artificial intelligence-based tools that can make the user's work easier.

Many companies choose to use AI tools to write content because the price for content writing services is getting more expensive every time. However, even though writing content using AI tools can make your job easier, these tools can not completely replace the intelligence of real content writers.

AI tools can also be used to localize websites. Even so, AI tools still require manual action. So uploading lots of raw AI tool translations to your website is not necessarily a good idea.

6. E-E-A-T

Experience, Expertise, Authoritativeness, and Trustworthiness, or E-E-A-T, are actually not only SEO trends for 2023 but will become an eternal SEO trend. This was confirmed by Google recently, which confirmed that E-E-A-T will be implemented for every query.

E-E-A-T itself is a criterion that indicates whether a website has high-quality content and can provide good information for its users. From here, Google will determine whether the website is worthy of being given a good ranking or not.

There are many factors that play a role in increasing E-E-A-T on your website. Some of them are writing skills, backlinks from credible sources, the relevance of a niche to your website, and so on.

One of the things you can do to improve E-E-A-T is pay attention to how you build and maintain a brand. Make users and search engines aware of the niche of your website. Apart from that, you also need to provide space for content writers to do personal branding on your website.

7. Structured Data

Structured data is information about a web page that has been tagged using a machine-readable code called JSON-LD. This helps search engines understand the content of your website's pages and how they relate to one another.

The best way to implement structured data is to add it to your website code.

Structured data is important for search engines because it helps them understand what information is available about a website. If search engines don't find clear information about your website, they won't be able to index it properly.

Structured data is expected to make it easier for users to find your business, not other companies that may offer services or products similar to yours. 

At last, that was a guide for 2023 SEO trends. All of the points above are very important to implement to improve the SEO strategy for your website in 2023. Use SEO services to assist you in implementing all of the SEO trends outlined above with more detailed and measured strategies and observations.