Marketing Strategy for Business During Ramadan with SEO

Ramadan is one of the special times of the year when shopping activity increases. Therefore, promotion strategies for business during Ramadan need to be carried out in accordance with the consumer shopping culture.

Every year, most people in Indonesia look forward to the celebration of Ramadan. It is not surprising that businesses or businesses run during this month receive a great deal of attention from the general public.

In addition to the form of Muslim worship, Ramadan culture is also embedded in the lives of Indonesian people. This can be seen from the many forms of promotion in the month of Ramadan, which can be seen on various platforms, from television to search engines to social media.

Given the significance of the Ramadan momentum, marketing activities must be carried out optimally by various business sectors. To learn more about the importance of the role of marketing in business during Ramadan, see the information below.

Marketing Activities for Business During Ramadan

In 2023, business opportunities in the month of Ramadan for getting more profits will be even greater. With the discontinuation of PPKM, the public can now conduct business transactions more freely.

Therefore, promotions for business during Ramadan this year need to be done so that profits can be maximized. For this reason, it is important to choose the right platform to carry out marketing activities effectively.

One of the marketing channels that can be relied upon to carry out promotional activities for business during Ramadan is search engines.

To give you an idea, the following is data from industries that have experienced an increase in search volume during Ramadan through searches on Google:

1. Broadcast Entertainment
2. Culinary
3. Video Games
4. Beauty product
5. Automotive
6. Clothes
7. Travel

The data is based on organic searches by web users. This shows that the audience in general does spend time looking for something that is more or less related to Ramadan.

Why is this data important to know? The search volume based on these topics is proof that an online presence during Ramadan is something that should be considered when planning a marketing strategy.

Getting to Know Shopping Behavior During Ramadan

Google stated that 48% of consumers spent their budget on Eid al-Fitr and Eid cakes in 2022. Other items purchased consisted of electronic devices and items for travel.

Based on this data, it can be seen that digital promotion can produce real results if the business has an online presence on search engines.

To help you understand consumer behavior in this regard, Google divides their needs based on the following phases:

Pre Ramadan

Usually this phase begins two weeks before Ramadan.  At this stage, searches are highest on a number of topics related to grocery shopping and delivery needs.

Several other categories that experienced an increase in search volume were:

• Spiritual/religious content: queries about prayers during Ramadan
• Decorations: content to celebrate Ramadan with distinctive decorations
• Culinary: users are looking for ideas for recipes and food reviews during Ramadan
• Fashion: searches related to fashion during Ramadan saw a 72% increase on YouTube

Weeks 1-2

The first two weeks of Ramadan are a crucial time to push content that falls on the following topics to the top of search results pages:

• Ramadan food recipes
• Beauty-related content on YouTube
• Recipes for dry food or snacks
• Content about prayers and community service

Weeks 3-4

Entering weeks 3 and 4, business promotions in the month of Ramadan also need to be readjusted because web users have started preparing for Eid al-Fitr.  Here are some topics that catch the attention of users ahead of the holiday celebrations:

• Men's grooming
• Women's beauty products and tips
• Entertainment content during Ramadan
• Gifts for the holiday
• Dining out with family or colleagues at a restaurant
• Preparation for pilgrimage and Umrah

Post Ramadan

The final phase of digital promotions for business during Ramadan is Eid al-Fitr. Here, web users will begin to revert to their normal day-to-day behavior. Some common things to do during this period are:

• Visits to restaurants that return to normal during fasting hours
• Looking for ideas and shopping for gifts during Eid
• Book flight tickets and hotel rooms for post-Ramadan holidays

Target Audience in the Month of Ramadan

Ensuring an online presence on search engines is the main thing that needs to be done in business promotion in the month of Ramadan. For that, you also need to know the intended audience in this digital marketing plan.

Here are some target audiences that need to be considered when creating promotional content in the month of Ramadan:

Families

The first type of audience that will see your content is families. Generally, Ramadan is a special time to gather together.

Therefore, promotional content for certain products, such as food and beverages, with a family theme will be more memorable considering this special moment that occurs once a year.

Teenagers

This circle may be more interested in matters related to entertainment and religion.  At this age, their high curiosity can encourage them to find out more about the unique and useful information during Ramadan.

Workers

Usually these people will be busier with work, so they won't spend much time on the internet.

Content that discusses religious practices and their values in everyday life might be an interesting thing to read for them.

Students

Educational content during Ramadan will certainly be more useful for students. However, you need to process this content by integrating it with entertainment elements.

Additionally, you may be able to create content around spiritual self-development.

Mualaf

Ramadan is the right time to introduce Islamic culture to mualaf. Therefore, informative content about this holy month might be something of interest to them.

In addition to typical Ramadan content, you can also present content that discusses Islamic religious values.

Non-Muslims

Besides mualaf, Ramadan content can also attract the attention of non-Muslims. For this reason, informative content is something that can attract attention and clicks from these circles.

New knowledge about Ramadan can become a topic of conversation for them and their Muslim colleagues, which can make social relations even closer.

Successful Marketing for Business During Ramadan with SEO

After knowing the importance of business marketing activities in the month of Ramadan through search engines, you also need to know how to make them work optimally.

A strategy that can be used without spending a large budget in this case is search engine optimization, or SEO.

Optimization through search engines is done by ensuring the website you have works optimally so that it can appear on the first page of search results.

This SEO for Ramadan method is not the same as paid advertising, which requires advertising costs for each campaign.

SEO does not depend on advertising. All efforts made through website optimization are carried out organically.

The way to do this is by presenting useful content about Ramadan that fits your business niche.

Besides that, SEO also pays attention to the technical aspects of the website that need to be optimized so that its position increases in the SERP.

You can use SEO services provided by specialists in their fields. With this service, an online presence on search engines can help businesses during Ramadan stay ahead of the competition in this digital era.