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Sales and Marketing: Definition, Duties & Salary Range

Last updated: Nov 10, 2023

Sales and Marketing: Definition, Duties & Salary Range
Cover image: Illustration of a sales marketing doing series of marketing strategies.

What is Sales and Marketing?

Sales and marketing are terms that you must be familiar with. However, how deep is your understanding of the role of this profession in the ever-evolving business world?

Generally speaking, sales and marketing encompasses a series of marketing strategies to sell products/services to potential consumers or clients.

In the realm of modern business, these two professions focus on direct sales and efforts to build long-term relationships with customers.

They are integral components of any successful business strategy, working hand in hand to drive growth, increase brand awareness, and ultimately generate revenue. 

While these terms are often used interchangeably, they represent distinct yet interconnected aspects of a company's operations.


What is Sales?

Sales encompass the activities and processes involved in selling a product or service directly to consumers or businesses. It is the final stage in the business funnel, where transactions occur, and revenue is generated. 

Sales professionals, often referred to as salespeople or sales representatives, play a crucial role in convincing potential customers to make a purchase.


What is Marketing?

Marketing, on the other hand, is a broader concept that encompasses a range of activities aimed at promoting and creating awareness of a product or service. 

It involves market research, advertising, branding, and strategic communication to attract and retain customers. 

Marketing sets the stage for sales by creating demand and cultivating a positive perception of the brand.

They are such interconnected elements of a business strategy. Marketing efforts lay the groundwork by identifying target audiences, understanding consumer needs, and creating a compelling brand image. 

Meanwhile, sales teams leverage this groundwork to engage with potential customers, address their specific needs, and facilitate the actual purchase.


Difference Between Sales and Marketing

Sales and marketing are two distinct but interconnected functions within a business that play a crucial role in its success. 

Sales can be defined as the direct engagement with potential customers to sell a product or service which involves a range of activities, from identifying leads to closing deals, with a primary focus on immediate transactions and relationship-building. 

Sales professionals often engage in one-on-one interactions to address individual customer needs and preferences.

On the other hand, marketing encompasses a broader set of activities aimed at creating awareness, generating interest, and promoting a product or service. 

This profession involves market research, advertising, branding, and strategic communication to build sustained brand visibility and customer loyalty. 

Unlike the short-term focus of sales, marketing operates on a longer timeline, emphasizing the creation of a favorable environment for sales to occur over time.


Sales and Marketing Job Description

As previously explained, these two positions play a crucial role in promoting a company's products or services to target consumers or clients.

In general, the role of a professional in marketing and sales includes marketing strategy, market analysis, and customer relationship development. Below for more detail:

1. Conduct an In-Depth Analysis of the Target Market

Target market analysis and trends are critical steps in marketing planning. Before introducing a new product or service to the market, one of the sales and marketing job description is to analyze the demographic, psychographic, and behavioral characteristics of the target sales audience. 

By thoroughly understanding the target market, the team can therefore identify specific needs, preferences, and demands of potential consumers. 

In addition to understanding buyer personas, the sales and marketing job description involves monitoring emerging market trends, whether in terms of technology or other external factors that significantly impact marketing success.

2. Conducting Competitor Analysis

Another sales and marketing job description is to analyze competitors within the same niche

Competitor analysis is an essential element aimed at better understanding and responding to market dynamics. 

This strategy ensures that these two teams not only focus on the products or services they offer but also carefully examine the steps and strategies of competitors in a similar industry.

3. Planning Sales Strategies

One of the job responsibilities of marketing and sales is to plan effective sales strategies relevant to the target market. 

To build a successful strategy, these two professions require a comprehensive understanding of product knowledge and the pain points of the target audience. 

In this regard, these professions are responsible for determining distribution methods, media utilization, and consumer interest analysis.

4. Finding and Evaluating Target Customers/Clients

It is important to note that the two positions also focus on continuity and adaptability. This means that the profession cannot rely on static market targeting strategies due to the continuously changing market conditions. 

Therefore, the teams typically have the responsibility to regularly find and evaluate target customers to maintain and improve the effectiveness of marketing campaigns.

5. Offering Products/Services with Business Ethics

They are the type of profession that requires direct communication with external parties, including potential clients and consumers. 

Therefore, one of the tasks is to offer products/services through advanced communication skills to ensure that the message is conveyed clearly and successfully attracts the attention of potential consumers.

6. Capturing and Analyzing Sales Data Results

This process is a critical foundation that allows a company to make intelligent decisions and formulate effective future strategies. 

Capturing and analyzing the results is a crucial step for a business to understand the dynamics behind each transaction. 

Therefore, professionals in this area also need to analyze real-time sales trends, identify fluctuations, and recognize changes in customer behavior. 

Accordingly, they must also assess products that dominate the market and identify key elements that make them successful.


Sales and Marketing Skills

These professions are always in demand as time progresses. If you are interested in becoming a part of this profession, here are some essential skills you need to know:

  • Advanced communication skills to effectively present products/services.
  • In-depth knowledge of product knowledge.
  • Negotiation skills to achieve mutually beneficial agreements.
  • Ability to handle challenges and rejections in sales with a positive attitude.
  • Ability to analyze market trends to identify opportunities.
  • Skillful in identifying data to support statements.
  • Ability to build and maintain positive customer relationships.
  • Ability to generate creative ideas for attention-grabbing marketing campaigns.
  • Ability to integrate technology to enhance campaign effectiveness.


FAQs About Sales and Marketing

If you have already grasped the overall discussion about what sales marketing is in the explanation above but still have further questions regarding this profession, then consider the following FAQs.

What is the Role of Sales and Marketing in a Company?

After understanding what is sales and marketing, you must now realize that their presence is crucial to supporting business growth and sustainability. 

They help increase brand and product awareness in the market, allowing a brand to enhance its engagement rate and build a positive image in the eyes of consumers. 

Additionally, they also play a significant role in boosting overall sales to maximize business revenue.

What is the Salary Range for Sales Marketing?

Generally, the salary for sales marketing can vary depending on various factors, including experience, job responsibilities, industry, and geographical location.

  • Entry Level: Ranges from IDR 4 to 6 million.
  • Experienced: Ranges from IDR 6 to 8 million.
  • Expert/Managerial/Senior: Up to IDR 10 to 15 million.
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