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Last updated: Aug 25, 2023
Gated content is content that can only be accessed if the user performs certain actions. If you have ever visited a website and were asked to register before accessing its content, that is an example of such content that is meant to be gatekept.
In most cases, users will need to provide their contact details as well as some personal information. In addition, users may be asked to answer a number of additional questions, such as the name of the office or institution, position, or even job description in the company.
This type of content tends to be informative, similar to premium content. In general, this type of content can be accessed free of charge by users. It's just that users are asked to register or fill out a form with some information.
Once you get the content, the marketing team from the website will send newsletters, email campaigns, and even communicate directly with users via email.
This type of content generally takes the form of scientific journals, ebooks, videos, sheet templates, and others with an informative intent.
Check out the positives and negatives of content that is not provided for free below:
Pros:
Kons:
As previously mentioned, one of the drawbacks of this type of content is that it can not be optimized from an SEO perspective. Therefore, it can be concluded that this type of content does not contain SEO value. Why is that?
In general, this type of content has the main goal of getting new leads. This is one of the reasons why such content doesn’t attract high traffic. In addition, this type of content can not be found easily by users because search engines do not crawl it.
Most of this type of content is in the form of documents such as pdfs, slides, or videos. Therefore, this type of content can not be optimized for SEO, like free-access articles in general. This type of content can not be optimized by setting keywords, such as “free access articles.”
Even so, this maintained content can keep the content "exclusive," so that it will minimize the risk of duplication by other parties. In addition, the marketing team will get quality leads with criteria that match the company's marketing targets.
WDYT, you like my article?
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As an alternative, you can schedule a conference call with our team
Schedule a Meeting?In accordance with the established principles of marketing discourse, I would like to inquire as to your perspective on the impact of SEO marketing strategies in facilitating the expansion of enterprises in relation to your virtual existence.
By continuing, you agree PT CMLABS INDONESIA DIGITAL uses your answers, account & system info to improve services, per our Privacy Policy
In accordance with the established principles of marketing discourse, I would like to inquire as to your perspective on the impact of SEO marketing strategies in facilitating the expansion of enterprises in relation to your virtual existence.
By continuing, you agree PT CMLABS INDONESIA DIGITAL uses your answers, account & system info to improve services, per our Privacy Policy
Tools for SEO Specialists, Writers & Web Developers
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Learn more about SEO at cmlabs resources
cmlabs is strive to help enterprises to step up their SEO activities. We called it end-to-end SEO through the product, tools and services (consist of SEO Consultant, SEO Content Writing, and Media Buying). Aside of that, cmlabs still have SEO tools that is designed for webmaster and writer to fulfill their needs. Here are several free access SEO Tools for you!
cmlabs Jakarta Jl. Pluit Kencana Raya No.63, Pluit, Penjaringan, Jakarta Utara, DKI Jakarta, 14450, Indonesia
(+62) 21-666-04470These strategic alliances allow us to offer our clients a wider range of SEO innovative solutions and exceptional service.
Psst! Hey there, SEO Stats and Tools SEO company! If you've ever planned of conquering the Qatar market, you've come to the right place!
These strategic alliances allow us to offer our clients a wider range of SEO innovative solutions and exceptional service.
Psst! Hey there, SEO Stats and Tools SEO company! If you've ever planned of conquering the Qatar market, you've come to the right place!