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Google Trends: Function and How To Use It

Last updated: Aug 25, 2023

What is Google Trends?

Google Trends is one of Google's tools for keyword research and to see search trends over time. You can find out what topics and keywords are currently being searched the most by internet users.

This tool can be accessed for free and is equipped with quite informative features. Starting from features to display the latest search trends, compare the performance of several topics or keywords, and find out interest in a keyword based on a certain time or region.

Google Trends Function

Google Trends has several functions that can help users to choose the most working keywords, as follows:

1. Observing the users' interest at a certain time

This tool provides information regarding the audience's interest in a topic or keyword over time. It is easier for users to see changes in audience interest in the topic or keyword being searched for.

2. Compare multiple keywords at once

This tool allows its users to compare the popularity of several keywords at once. Users can enter up to five different keywords or topics and see how they compare.

3. Analyze trends by region

Google Trends allows users to see the distribution of data in which regions the keywords they are researching gain the most interest. This tool will display the name of the region and the magnitude of its search interest.

4. Knowing related topics and queries

The tool also displays topics and queries related to keywords. This topic information and related queries can be used to determine the keyword variants to be used in the content.

5. Observing search results on other Google platforms

In addition to displaying web search results (Google Web), this tool also allows users to observe search trends on other Google platforms such as Google Image, Google News, Google Shopping, to Youtube.

6. Observing the latest insights and articles

On the Google Trends home page, users can see the latest insights and articles provided by Google. In addition, Google also provides a list of searches that are trending lately.

How to Use Google Trends

This keyword research tool is quite easy to use. Follow these steps to use Google Trends:

1. Go to Google Trends page

To start the keyword research, you can visit the Google Trends page. On the home page, you can see a list of the latest search trends, trending topics by year of search, and can enter keywords to research.

Google Trends home page containing search fields and information related to search trends.
Figure 1: Google Trends home page containing search fields and information related to search trends.

2. Define the targeted area

In conducting keyword research using this tool, you need to determine the region or country as your target market. The country selection is shown at the top right. The selected country will affect the search trending results that will be displayed.

List of selected countries that can be used as target markets. The search trend results from the keywords and topics searched will be adjusted according to the country.
Figure 2: List of selected countries that can be used as target markets. The search trend results from the keywords and topics searched will be adjusted according to the country.

3. Enter a topic or keyword

Enter a search topic or keyword in the available search field. Next, press the enter key to display the results of the analysis. You can add up to 5 topics or keywords at once and compare it.

The Google Trends search field. Shows the keyword or topic being searched equipped with add comparison field which allows you to add other keywords or topics to search for.
Figure 3: The Google Trends search field. Shows the keyword or topic being searched equipped with add comparison field which allows you to add other keywords or topics to search for.

4. Analyze the information displayed by Google Trends

After entering a topic or keyword, this tool will display some information that you can use in choosing the right keywords. The information provided includes interests over time, comparison of trends in each region, to other related topics, and queries.

Display of search trend results on Google Trends. Equipped with interest charts over time, search comparison infographics by region, and related query data based on the keywords searched.
Figure 4: Display of search trend results on Google Trends. Equipped with interest charts over time, search comparison infographics by region, and related query data based on the keywords searched.
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